Pudding, the luxury lingerie salon based in The Walk in Reading, recently voted the best new lingerie shop in the UK & Ireland by leading industry suppliers and experts, and has celebrated with the launch of its online sales arm and an exclusive fashion show.
The fashion show was an opportunity for Pudding to unveil new premium ranges from exclusive brands such as Lise Charmel and Damaris as well as an increased range of sexy lingerie from 30-40 A-H cups and the brand new Pudding website puddinglingerie.com, where shoppers can now buy online for the first time.
“We’ve had a lot of customers from outside of the region since we opened and we’re delighted that we can now offer the Pudding range to lingerie connoisseurs all over the world – we offer free delivery and luxury gift wrap in the UK so lots more people can sample our luxury lingerie now.”
Owners Paul and Helen Masters were presented with the award for ‘Best Newcomer 2008’ at a Gala Ceremony Evening in London hosted by Underlines Magazine and as Helen said, “Our aim at Pudding is to make our customers feel and look fabulous and we’re really pleased that our approach has proven to be so popular in our first year and earned us the ‘Best Newcomer’ award. We wanted to celebrate our win in style – so we thought we’d treat our customers to a display of some of our fabulous new winter styles and make sure more people can now have access to them too.”
Despite the current economic climate, Pudding says demand for luxury lingerie and expert fitting is still strong. “We’ve found that while people may be thinking more about what they’re spending, they still want quality. In fact, we’ve been delighted with the response to our new premium ranges – these lines are very exclusive, with bras priced at £100 and £130 but we’ve had a lot of demand.”
“We created some eye-catching posters to promote the benefits of sexy lingerie in beating the credit crunch blues and they’ve definitely captured the imagination. We also announced the introduction of our Christmas Gift Hint Service on the night – we can now send a text message hint to men whose partner has a gift list with us- we’ve had quite a few people signing up already.”