Victoria’s Secret has come out with quite an interesting new product. The new Beauty Secret bust-firming bras claim to improve your skin’s appearance as you wear them! The brand says that this is “the only bra proven to tighten, firm, and enhance the appearance of your skin – all you have to do is wear it.” The firming and renewal treatments in the bra are meant to diminish signs of aging, improve skin’s ability to retain moisture, give your bust a more uplifted effect, and give an 18% boost in skin firmness in just 4 weeks.
The bra has no inserts, 
creams, or lotions – it looks and feels like a normal bra. The Beauty Secret renewing power also remains for the life of the bra, and will not wash out. To reap the benefits, you are supposed to wear one of these bras 8 hours a day for 4 weeks, so if you try them be sure to get a few to rotate!
The lightly lined bra is available in full-coverage, push-up, demi cup, and wireless styles. You can choose between 5 colors and sizes 32A-C, 34-36A-DD, 38B-DD, and 40C-DD (depending on style).