David Beckham has been modeling for Giorgio Armani for a while, and his wife has just joined him with a multimillion pound deal of her own to advertise Armani lingerie! Victoria Beckham posed for her first photo shoot on Wednesday in Malibu, California after signing the three-year, £12million contract. The pictures were shot by Mert Alas and Marcus Piggott, who were also the photographers to take pictures of David for his campaign earlier this year. These new photos will start appearing in posters and magazine ads in early 2009 for the new spring/summer collection.
Armani said of the decision,
“Who better than Victoria Beckham to launch our new global Emporio Armani underwear campaign?…Victoria is a style icon, a dynamic lady whose influence and recognition will add great excitement to the continued international growth of our Emporio Armani women’s underwear business.”
The night of the photoshoot, Victoria said, “To be given this opportunity to work with Armani is thrilling. I have so much respect for him.”
A source close to the Beckhams has said of Victoria’s decision,
“Victoria is very much aware there is a limited shelf life for any woman as to how long they can model, let alone model underwear…She is over the moon and extremely flattered to be the face and body of such a high-profile advertising campaign…Victoria adored David’s underwear campaign, not least because it was quite raunchy…She always used to laugh with her girlie pals about David’s bulging packet on bill-boards and how proud she was. So she just jumped at the chance to follow suit and be involved in a similar campaign – and it will probably be just as sexy…David can’t wait to see the first shots of his wife in her undies.”
We’ll let you know when the ads start rolling out!
This is what victoria beckham has been striving for all her career. Fair play to her, she looks good. A bit over rated, but still good on her, for a girl who was once on the dole!
I think Posh has come a long way and I too think she’s super-happy with this. Well done, Victoria! 🙂