Billed as “your anit-Victoria’s Secret”, Clare Bare is one of dozens of thriving brands on the DIY site Etsy.
The Picnic Tailfeather Bloomer are made of a vintage table cloth. They are lined with organic cotton and feature two tiers of ruffles on the back. These are $26.
For $44.00, Clare is offering a side-tie knicker with vintage cotton and a matching sleep mask. The mask has an adjustable tie in the back that matches the side ties of the bottoms.
These are the Paper Bag Waist Bloomers for $24.00. Clare says “They feature a “paper bag” waistline. They also have cinching down the back and a removable bow with a vintage gold and white button in the center. You can wear the bow as an accessory, or just take it off to wear the bloomers under clothing. These look really cool under super low rise jeans or skirts- it looks like part of the clothing. They are lined with organic cotton and serged with pink thread.”
From Clare’s profile on Etsy she shares that she is a a graduate of Parsons School of Design’s Integrated Design Curriculum. Clare says “My main goal is to make people feel good about themselves. I make garments that accentuate the body, rather than cover it up, push it up, or transform it into something that it never could be. I don’t believe in clothing that is created to solve a problem- the flaw doesn’t exist until you design something for it. I feel that this is one reason why people are so unsatisfied with their bodies. You can buy a garment that will temporarily make you look ‘better’ while you’re wearing it, but when you take it off you’re even more dissappointed than you were in the first place because you realize that it’s not the real you. My lingerie is constructed to frame your body, fit comfortably, and make you feel naturally beautiful as you should.” Clare is eco-friendly by using vintage fabrics and new organic cotton linings. Clare makes everything herself.