Do you remember the media storm that occurred last year in response to HOTmilk ads? It was, as Mandolina reported, silly that anyone would think that maternity lingerie should be modeled on women who weren’t even pregnant. But it caused a huge uproar!
It’s been more than a year, and we thought that the controversy had died down, but it seems that it hasn’t. Amanda Bere, who owns H&J Lingerie Co. of Shelby North Yorkshire, put pretty HOTmilk lingerie on a pregnant mannequin on display in her store’s window. She was surprised when local residents and other shops complained that the display was offensive and wanted it removed from the window. Even putting a camisole on the mannequin didn’t ease the complaints, so Bere finally took down the display. When local mothers learned why the display was removed, they were rightfully appalled. Pregnancy is a beautiful, natural time in a woman’s life! Do people really think that pregnant and nursing women shouldn’t be sexy? How ridiculous!
The good news is, for all you beautiful mothers-to-be out there, HOTmilk has just released a gorgeous new collection of maternity and nursing lingerie. I smiled as I looked at every new piece. This is how pregnant and nursing women should be treated! We have a sneak peek at the stunning new sets – they’re not even on the website yet! Check out these fun photos:
These styles will start showing up at your favorite retailers soon, so keep an eye out! You can find stockists on the HOTmilk website if you’re not sure where to go. Figleaves UK also carries some styles.