NYC lingerie shop, Journelle, was recently named Best Concept Store by Best of Intima Magazine. The intimate apparel trade publication hosted the Best Shop Awards Gala in New York City on Sunday evening honoring the premier independent retail stores in the U.S. Shops are nominated by a national jury composed of top brands in the industry. Best of Intima editors also participate in the selection of the shops.
Right now, the BOI site only features footage from the 2007 show, so check back again soon. If you are in NYC, stop by to see exactly why this beautiful shop is award winning (and while you are there, restock your lingerie drawers!). For those of you unable to make the trip to NYC, see the photos below.