Zafu.com has an interesting concept to help women find the right bra. They originally started by guiding women on the track to the right jeans and offering suggestions on companies that would fit them best. After having received so many requests from women indicating that it was difficult for them to shop online for bras, zafu finally announced in 2007 that it would add bras to its matching service.
Basically, the website asks a few questions and the service returns a list of company names or brands that would best suit the woman’s figure. Specifically. zafu has compiled eight simple questions regarding band fit, cup fit, breast type, shape, bra type, wish list, stats and size. Each question comes with a set of pictures so that the user can easily see what description matches her breasts. The questions are quite in depth and allow the user to really think about how her present bra fits and the problems she has while shopping.
Based in Emeryville, California, the company claims to have a database of research taken from thousands of women in their search to help women find the right sized bra. The questionnaire takes about three to five minutes and at the end, the summary returns a list of available bras. In my case, I was offered eleven bras, most of which I felt were too young for me. I am not sure if the service helped me, as I think I prefer to admire the luxury labels on my own and then find a size for the one I like. Part of the joy for me in buying new bras is searching through the new collections and finding something pretty.
Another point to remember is that the company is associated with certain companies as part of their business model so basically you will be limited in the brands and types. But some of you ladies might find the service helpful when in a hurry. Plus it is kind of fun!