Kristin Davis to design lingerie

Kristin Davis, who plays the part of Charlotte York-Goldenblatt on Sex and the City, has announced that she will be designing a fall fashion line that with lingerie! Prices for the line (which will also include sleepwear, clothing, and accessories) will range from $38 to $240, and will only be sold at the US department store chain Belk. The aptly named “Kristin Davis” line will initially be offered in 125 Belk stores and online at Belk.com, with plans to expand to more locations in the spring. The style is said to be modern, feminine, and style-savvy. Kristin says the line evokes femininity and is designed for women who love all the facets of their life, and want the clothes to work for them no matter what role they are playing at the time. McKay Belk, president and chief merchandising officer at Belk, said,

“We’re thrilled with our association with Kristin Davis and look forward to unveiling this exciting new line for Belk customers this fall…Kristin is a great fit for Belk. She grew up shopping in our stores and is in tune with the fashion sensibility of our customer base. We think they’ll love the modern fashion looks of the Kristin Davis brand. It’s designed to capture Kristin’s look and personality and to provide cutting-edge fashion assortments that customers won’t find in any other store.”

Davis is scheduled to appear at select Belk stores this fall to promote her line. So stay on the lookout! It will be interesting to see how this intimates line differs from the Cosabella styles dedicated to her Sex and the City character!