Darling is another brand that is now beginning to receive global attention. Darling is from Brazil and they have been in business since the 1950s. Here are a few ads from their early days.
Darling isn’t living in their past. They have recently introduced a branding campaign around “Be Natural, Be Darling”. The cornerstones of the collection are Balance, Bliss, Essence, and Mystic. The Balance collection is made out of bamboo. I’m not sure about the other three collections, but they are certainly pretty. To see other eco friendly labels and lingerie, check out our archives.
Balance:
Bliss:
Essence:
Mystic:
All pictures are from Darling.
The Darling site has a smattering of English and I can’t find a distribution network outside of Brazil.
For DArling Lingerie in North America you can contact me, at carolaforesti@hotmail.com . Thank you , Carola