Following a long line of partnerships with well-known designers, Target Australia has teamed up with Collette Dinnigan to create a line of lingerie to be sold in the budget chain. Dinnigan’s traditional line is a high-end Parisian favorite. The new line, named Wild Hearts, will begin to show up in stores in just two weeks (the official launch date is April 17). The Wild Hearts range will be continually updated and replenished at least until the end of this year, and Dinnigan has said that she hopes the collection will become a permanent fixture in Target intimates departments. She said,
“My teaming with (Target) was never a one-off…I wanted to do this with a company that could grow it as a big department in their stores, and I think, especially in lingerie, they need a good quality product.”
Wild Hearts will include French knickers, corsets, chemises, bras, and panties in champagne, cream, raspberry, black, and chocolate. I, for one, am jealous of our Australian readers. You’ll have to let us know how you like the products once you get to see them in person!