shhh, The Pussycat Dolls Release Branded Lingerie

It is no surprise that Sean Puffy Combs showed up for L.A. Fashion Week. His career is similar to Robin Antin, the woman behind the Pussycat Dolls. Since 1995, PCD has grown from a modern day burlesque troupe to a recording star. PCD even has a reality TV show. Antin is a busy woman controlling and overseeing all of the PR for PCD. Her most recent idea? Lingerie. It is hard to not think of the old sportscaster joke about “I went to a fight last night and a hockey game broke out.” So, L.A. Fashion Week closed with a lingerie show and it somehow morphed into a Pussycat Dolls live event. Shocking. Robin isn’t opposed to promoting herself as is evident by the tag line “Pussycat Dolls, by Robin Antin”.

“The lingerie line was inspired by punk-rock music and old-fashioned pinup girls”, Antin said. She called it “shhh” because it’s “our little secret.” “What we’re wearing under our clothes is our little secret,” she said. “It’s something that every woman shares.” With such a broad influence, trying to pinpoint a signature style is difficult. The lingerie paraded on the runway included micro skirts, dangling suspenders, lace, sailor stripes, hoodies, prints, and graffiti.

Strangely, even with a splashy debut, I’m not sure where “shhh” is being sold. It doesn’t seem to be part of the line up for shhhlingerie.co.uk, but I’m guessing they’ll benefit from some increased traffic to their site.

I’m sure, wherever “shhh” ends up, it will do well. I’m not sure “shhh” will become the Lejaby or Chantelle in 20 or 30 years.