Murielle Scherre, the brain behind the atypical Belgian lingerie label la fille d’O is back with a unique lingerie concept. The whole first floor of her home has been turned into a lingerious place where everything is possible! What started out as “playing shop” with some friends quickly became serious business, and her former living room has been transformed into a lingerie loving room.
As a label, la fille d’O is very conscious of the fact that lingerie needs to support the mind as much as the body — and that’s why the people selling the lingerie pride themselves in establishing a somewhat different client-seller relationship than we usually see. There’s getting to know eachother — there’s trust — there’s discovering new things in a totally new environment…
All kinds of personal shopping options are available — but to all our Belgian readers I suggest you go take a look during regular opening hours… I’m sure the buzz is — great!
As a little extra, some more exciting and daring pictures from la fille d’O’s latest collection — and their salon! For more info — check out the la fille d’O Myspace page!
For our Belgian readers:
Maison la fille d’O
Holstraat 91
9000 gent
open: di en za 15h-19h
Maison la fille d’O
Mercatorstraat 57
9100 st. niklaas
open: do en zo 12h30-15h30
Love La Fille d’O – their stuff is incredible! Any news on US stockists?
no stockists in Us so far
but we are working on an official online shop
meanwhile you can always get in touch with us for unofficial online shopping
🙂
info@lafilledo.com
heart!
M.