Unbelievable. Let’s say you’re selling coconuts and you
feel like advertising your products — you think about showing bananas in the ads but after careful deliberation you decide to do the expected thing and make your add around your coconuts: everybody happy!
Now imagine having a lingerie label for pregnant women. Would you even at one point consider not using pregnant models for your catalogue? The single fact that HOTmilk is using their target audience in their ads was enough for them to end up in a little media storm of their own… UNBELIEVABLE.
Just for the record I want to get this out of the way: PREGNANT WOMEN HAVE THE RIGHT TO BE SEXY IN PRETTY LINGERIE.
I hope this turns out to be great free advertising for HOTmilk — they have our support!
When looking for sexy maternity underwear, I was floored that some (at least half!) maternity lingerie companies have their products on regular models. First of all, I don’t understand : wouldn’t those panties fall off in like five seconds? But more to the point: I double-checked and re-checked everything I looked at because I was so confused. Put your maternity lingerie on pregnant women! We can handle it….unless, of course, you live in New Zealand.
I am the mother of four, and I wish I had discovered HOTmilk earlier. I’m not one that is comfortable baring my pregnant belly in public, but at home is a different story.Looking pretty got me pregnant in the first place, so why shouldn’t I be able to look the same while I am with child? I think it is great (and only right) that HOTmilk uses pregnant women to model their designs. Who else has the right?
I really love the HOTMilk styles. They aren’t set up to sell in the US yet, but I am so ready when they are. Thanks for bringing them to our attention.
I agree, everyone should have pretty lingerie available to them.
i cant belive the media frenzy!! you can order online from some of the website stockists
I have just finished breastfeeding my latest baby, but am SO going to use hotmilk maternitywear for future babies! I think its ridiculous that they are being told not to market their product as they see fit, whats so wrong with sexy pregnant women in beautiful lingerie? It is used in the correct context its not they are draped across a car!!
We retail the HOTmilk brand and have had nothing but positive comments from our customers who are so happy to finally have pretty/sexy maternity bras. The HOTmilk girls and their brand have a really positive attitude on pregnancy, breastfeeding and the empowerment of women – if the current media ‘frenzy’ brings those messages to a wider audience then that can only be a good thing!