I can hardly believe we haven’t talked about Ultimo yet on The Lingerie Post. I honestly can’t see why, as it’s one of the UK’s most successful lingerie brands, both in Great Britain and in the rest of the world.
Having had big names such as Rachel Hunter and Helena Christensen as their brand face (and body), they are aiming for a very high profile. Today, Girls Aloud’s Sarah Harding has the honor of modelling the Ultimo lingerie…
What makes Ultimo so successful apart from their great marketing decisions? Their lingerie! The Ultimo pieces I have share a few common traits: cleavage enhancing, daring designs and very affordable.
Only positives? Kind of… An Ultimo bra (or body) takes some getting used to, and that tends to put some girls off.
My favorite? The Ultimo frontless body. Yes, that’s frontless. Its aggressive cuts and beautiful Swarovski details give this already unusual design a very unique look. It’s very useful for low-cut cleavage dresses and accentuates your décolleté like all Ultimo pieces. I’m sure the photo’s (featuring the beautiful Sarah Harding) say more than my description ;-). Looking to buy Ultimo lingerie? Our in-house favorite Figleaves.com has Ultimo on their UK website. US readers are less lucky, but can order straight from the Ultimo website!