The new styles can also be seen in this Freya advert – it has been playing in UK theaters before showings of Fame, but if you live in the US (or just haven’t made it out to the movies in a while) here it is:

You can find these styles at Figleaves (US/UK), Bravissimo, HerRoom, and BareNecessities. Has anyone had a change to try out the Deco t-shirt bra yet? I’m dying to know what you think!

And the features don’t stop there—the bra talks to you too. If you get the ball into one of the cups (while it’s in its putting mat form of course), a built-in speaker belts “Nice Shot!”

The bra also comes equipped with pockets to house extra golf balls and tees, a flag pin that serves as a score pencil, and it is even paired with a short sport skirt boasting the words “Be Quiet” on the behind, which can also be used as a flag on the course.

According to the Telegraph, Triumph releases these novelty bras twice a year with the hopes of shedding light on specific issues, which in this case is the growing popularity of the relaxing sport among Japanese women.  Previous designs included the “Postal Bra,” which featured pockets for letters, a “Chopstick Bra” which was made of miso soup and rice bowls with a special holder for chopsticks and the previously shown on TLP: solar-powered bra, shopping-bag bra and marriage-hunting bra.

Check out the video demonstration below!

Straight from the Valencia Fashion Week! Soon: a more in-depth look at the collection.

Recently, Elle was filmed reading ‘Life Story’ by Tennessee Williams during a shoot for the next EMI campaign.  The campaign, loosely based on the theme, ‘bed time stories’ inspired the luminous Ms. Macpherson to read one of her favorite poems as a bed time story.  Naturally, she is filmed in one of her exquisite, namesake designs.

Click here to see. Thanks for sharing, Elle!

Natori Sports Bra on The Doctors

On Friday morning, Natori was featured on the US morning talk show The Doctors during a segment on the importance of a well-fitting bra, especially a sports bra. A volunteer wore her regular sports bra while jogging and then switched to a better Natori sports bra, and the movement of her chest was measured and compared with sensors. The difference was significant and the runner said she could feel “a complete difference.” The proper fit reduced her up-and-down bounce by half, and her side-to-side motion by 80%! See the video by clicking here to go to The Doctors’ website.

Then a bra fitting specialist was brought on stage to discuss bra sizing. Carly Gomez from Natori said that the number of women wearing the wrong size has climbed to 85% and that has to stop – she said that a correctly fitting bra changes how you look and how you feel. You can see the video by clicking here to go to The Doctors’ website.

Bra Fitting on The Doctors

Obviously, I am all for women wearing correctly fitting bras and I’m glad any time the importance of a good fit is publicized. But I have one huge problem with this video: when Gomez is measuring the volunteer, she says, “I measure at a 30 band, so she’s definitely going to be a 32 because that’s where your bra size starts at.” That simply isn’t true. There are plenty of bras with a size 30 band that this women could be wearing. I wear a 30 band and I never have to settle for a 32. Figleaves UK alone has 166 styles in a size 30D (which is what I suspect this woman should be wearing). HerRoom has 90 styles in a 30D. BareNecessities has 62. Bravissmio has 38. They all also have bras with even smaller 28 bands. Even 26 bands are out there if you look hard enough (I found the largest selection from Bita Saviss). Bra sizes don’t start with a 32 band, but Natori’s size range does. So that’s the size the Natori fitter told this woman that she should be wearing. This is why it is very important to be properly fitted by a store with a huge size range available. You don’t want them sticking you in the wrong size bra just because it’s a bra size that they have. If the bra fitters themselves don’t put you in the correct size, they’re only adding to the staggering percentage of women who are in the wrong bra.

The Maison Close brand was founded in 2007 on a booming naughty chic lingerie market. Between the American pin-up and Anglo-Saxon glamour movements and the boudoir spirit of French high-end lingerie, the brand was able to forge its own powerful identity by taking a new contemporary look at “Art Nouveau” and “Belle Époque” references, periods during which the search for voluptuousness was almost a religion. From the colour code (black, purple and gold) to the graphic charter (typography, miniatures) which can be found in every model, including the packaging to which particular attention is paid, every effort is made to ensure that the underwear and accessories in the box become an object of desire to give to that someone special, or to treat yourself to. The terminology the label has chosen plays on highly suggestive words. Each collection is named after the name of an imaginary brothel (“Villa Miel”, “Perroquet Bleu”, “Villa Satine”). As for the models, they incorporate the names of various ladies of the evening. “Flore”, “Louisa”, “Jade”, all temptresses who in their delicate finery delight the house host, Mr Le Français. As for the accessories, their name is a humorous definition of the saucy scenarios which everybody can imagine for themselves: “Le plaisir aveugle” for a satin domino mask, “Les suivez-moi jeune homme” for lace hand ties, “La petite leçon“ for a spanking ruler – but the rules of the game are up to you.

Maison Close develops mid-range collections to ensure that stylised products in beautiful materials are affordable for all women. Democratization does not however mean vulgarization. Right from the outset, everything has been focused on ensuring that the products convey delicate eroticism. Maison Close ensures that it does not play into the hands of seasonal fashion by each year going back to some of the timeless symbols of seduction (the basque, the corset, the bustier, sheath skirt, suspender belt) and by innovating with products which are more linked to behavioral changes rather than the effects of fashion (crotchless panties, etc).

Maison Close designed “Flore, Louisa & Jade”, 3 feminine evocations and 3 ways of approaching sensuality.

Flore is a seductress. Whether she is wearing a sumptuous bodysuit or pretty panties and a bra decorated with the famous Maison Close tassel, she plays ith this clever overlap of iridescent (the key word in this collection) netting which reveals carnal glimpses which are waiting to be opened further.

Louisa is the mistress of the game Dressed in her corset or her bra and zip panties, she adopts a conquering pose in order to better dictate the rules for her abandonment. These highly structured pieces open onto a paradise that is anything but artificial.

Jade, the tender innocent who completes the trio? She looks as if butter wouldn’t melt in her mouth in her pencil skirt, satin and lace bustier and little garter. But what of the charming little choker which in fact hides the wildest panty harness imaginable?

I realize this is A LOT of information – but luckily – the photos and the video (below!) speak for themselves. This really is a lingerie collection created for the bedroom and the boudoir, and I’m very impressed with the label as a whole. More information is on maison-close.com!

Distinctive design is characterised by unpadded, elegant sized cups, low centre fronts & delicately refined cup cover for great shape, support & versatility of outer wear.

Sizes range from 32B – 38F and retail for $60.00 – $70.00 and pants from $28.00 – $32.00. The label just recently became available in the US (on the West Coast with The Gig Showroom, and with David R Lingerie on the East Coast – online at PantySalad).

See more or purchase Coco de Mer products (as well as other brands’ pieces) at Coco-de-Mer.com

Morwenna Angove, Sales and Marketing Director for the Alton Towers Resort, said, “Whilst we understand that in warmer climates women will wear skimpier clothing, the tests show that well-fitted brassieres such as those from the Ultimo range will help to control the risk of further unprecedented exposures in the future.”

It looks like the bras shown in the video are the Perfect Line Lace Balcony Bra, the Ella Balcony Bra, and the Soleil Plunge Bra.