Flip the pages to see all of La Senza’s offerings for the upcoming summer season – and click straight through to their webshop. Excellent concept!

On the left is the Veronika in light blue satin for 9.90 – 25.90 €. On the right, the Dakota. This is available in the fierce animal print shown or black for 9.90 – 29.90 €.

On the left, the Eulaly for 9.90 – 29.90 €. This has a nice wider band on the knicker. On the right, the Volodia in a nice coral-like colour for 9.90 – 21.90 €.

A very practical Myria on the left for 9.90 – 23.90 €. On the right, a very pretty and almost innocent slip called “Patience” for 32.00 – 35.00 €. For those looking for the racier side of Valege, Flirty or Dirty is still selling the Deliana bra with open string for £29.95.

The Valege collection is quite large and here are some montages from the collection.

Photos courtesy of Valege.

We’re looking forward to seeing these pieces at stockists and then we can provide some prices. Until then, enjoy the look book and the beautiful new pieces from The Lake and Stars.

Pictures courtesy of The Lake and Stars.

The retro inspired collection is designed with the fel of a country summer in mind. Discreet transparencies, combinations of light and comfortable fabrics in pale, pure or bright hues “to herald the season of stolen kisses”.

Baiser Volé
Baiser Volé is French for Stolen Kisses — a floral set with tiny lace frills and a knit bow. Very glamorous!

Courant d’Air
A whiff of retro wafts on this line made of very refined Leavers ’scale’ motif lace and stretch muslin. Small tulle frills and airy bows highlight the femininity of this light and comfortable set… This set comes with a gift bag in intense hot red for Valentine’s Day — I can’t wait!

Echappée Belle
Satin-stitched support fabric with woven hemstitching cut-outs and a small vintage satin rosette for a structured retro line with refined details. Comfortable, yet classy.

Heure d’Eté
A micro modal lyrca and cotton/silk chiffon se, a subtle association of natural fibres and details — frilly shoulder straps and jabots; small mother-of-pearl buttons and bows on moduled shapes for extra comfort. Looks absolutely gorgeous and I can imagine quite a few summer brides looking absolutely gorgeous in this one!

Vertiges
Refined provocativeness for this graphic streamlined line in jacquard voile and leavers lace. The moulded shapes combine femininity and invisibility — a perfect and light summer set!

I’m impressed (as always) with this new Huit collection. We’ll obviously keep you posted about these pieces as they hit the shops, so make sure you keep your eye on TLP!

The Bristols 6 girls have a point – and they have a point in style. Their nipple covers really aren’t trashy or cheap – and the label works hard to maintain a place on the stlyish/luxurious end of the market. Thanks to celebrity clients like Mariah Carey, Gwen Stefani, and Christina Aguilera I’m sure they’re able to convince quite a few people…

More about these lovely things on the Brisols 6 website!

Hope to see you there on August 5th!

DD+

We wanted to make shopping our catalog fun for fuller busted women. So we filled the book with great DD+ bras, and put a little orange “DD+” icon to really highlight those styles. One highlight was the Aragon balconette bra and thong set from Harlequin, a new brand that understands full busted women want luxury too. Full busted shoppers looking for fun, flirty bras (without having to sacrifice any support!) really took to the Arabella plunge bra from Freya. And we’re getting great feedback from our DD+ customers on Ultra lift strapless bra from Va Bien. The patented boning constructed within the cups keeps the girls up and keeps you looking fabulous all day.

Your Summer Bag of Tricks

We devoted a half page of our catalog to Pure Style Girlfriends, so we could show off this new designer of fun wardrobe solutions. Plenty of ‘oh, I didn’t know they made that’ styles that are perfect for summer fashions. Such as Stay Put Double Sided Fashion Tape to keep everything in place (pre-cut in a cute dispenser that is small enough to fit in most purses), or the Haute Stuff Underarm Liner, to prevent unsightly stains on your clothes.

No matter what they say, I still haven’t found a black dress friendly deodorant, so the new underarm liners are key to dancing your summer nights away. Pure Style Girlfriends offers seven different wardrobe solutions in all.

Under Summer Whites

Want to look great in white pants this summer? It’s all about the foundation. Such as Spanx High Falutin’ footless styles, perfect for under long and Capri length pants. Or Spanx footless panty hose, to provide shape from your mid-riff to your thighs and rid you of VPL. Love your white shorts or skirt?? Try Commandos CYA Panty. This laser cut seamless panty is virtually invisible underneath clothes. And of course, summer whites evoke simple luxury. Our catalog features the newest collection from Hanro, Cotton Sensation. The combination of the finest fabrics and classic silhouettes makes this group truly irresistible.

You may view our entire premier catalog here.

Heather – BareNecessities.com
Heather is the assistant buyer over at Bare Necessities. She buys shapewear and the luxury & designer bras (like Chantelle, La Perla, etc.), so she knows her lingerie.

Read all posts by Heather right here!

Bodas was a new brand to me. With bras, knickers, camis, and more in cotton, mesh, and tactel, the collection is ideal for keeping you cool and comfortable as well as chic. In a variety of colors and styles, Bodas is perfect under clingy summer dresses and sexy summer short shorts!

With wedding season in full swing, I’m sure many of you are purchasing gifts for friends or perhaps for yourself. If you are looking for something a little different, I suggest Letters of Marque. This line proves that the sweet, vintage Victorian look can be sexy too. Soft and sheer with Leavers lace embellishments, it will be hard to choose between the bralette and cami and the bloomers and g-string. The collection also includes a babydoll and bed jacket.

Pretty, pretty! If you are in New York City, visit Journelle for a sampling of each of these collections. If you are out of the New York City area, you will soon be able to shop Journelle online, but in the meantime, check out Araks and Bodas at Lille Boutique and Letters of Marque at Nancy Meyer and Dollhouse Bettie. Enjoy!

Child-like and feminine are the Romantic Jersey Nightdress and Baby Beach Dress. Pure white fabrics for a hot summer night in pretty voile and Lycra jersey with lace pockets and hems show the dainty and fanciful side of Pluto sleepwear. Sweet fuschia coloured polka dots on white cotton with spaghetti straps and fuschia satin ribbon intertwined to highlight the v-neck are features of another dreamy summer nightgown.

In addition to Pluto’s newest summer collection, their basic lines are available as well. Basic would not be a good choice of terminology, however, to describe these lovely pieces that exude timeless elegance. Both PinkCamellia.com and NancyMeyer.com have large selections of the luxuriously, rich garments. Long fleece robes, flannel nightshirts, jacquard pyjamas, and cotton gowns make fashion statements of the garments even while sleeping.

The short ribbed nightdress, with lace edgings under the arms, along the hem and above the neckline, is fitted to look elegant with matching robe in pretty white, turquoise or lilac. A cool cotton pyjama set in sleeveless top with ruffles along the hem and bow at the back of the waist couples with the cropped pants in turquoise and white stripes.

Pluto may have been dropped, to some, from the list of planets but Pluto Lingerie is not ready to become archived yet. Their collections have endured since 1976 and individual pieces are sold throughout the world at high-end boutiques and quality online retailers.

Breadth of Serenity is just that indeed! A clean, white double layered mesh is topped with a vibrant, royal purple scrolling embroidery, which immediately transported me to the Mediterranean in my mind! The group has something to offer everyone. The lightly lined balconette bra accomodates cups A-D, while the lightly padded full coverage bra fits C-F cups. Both feature the delicate, scalloped straps as well as the coordinating organza bow with a crystal tear drop charm.

Bottoms include a g-string hipster, bikini brief, and boyshort. All of which include the organza bow detailing in addition to their own unique elements including additional embroidery, pleating, and a key hole. In true Pfiff style, you’ll not only look fabulous from the front, but from the back as well! The group is complete with both a camisole and chemise. Mix and match to create new, opulent looks every night of the week.

For the ultimate in sophistication, Dramatic Entrances pairs a soft, tactel microfiber with Leavers lace and mesh. The palest green is accented with an inky black in a group reflecting the Art Deco style. Again, amazing detailing is featured throughout and sizes A-F are provided options through the fashionable demi padded push up bra and lightly lined full coverage bra.

The tanga features a unique, lined mesh cut out detail in the back as well as a double banded side while the wide-side thong features detachable garters! For more coverage, choose the hipster. Additional options include a lightly padded underwire bustier and a chemise with an adjustable tie back. This group is so fantastic and detailed, it could have been called Dramatic Exits as well!

Of course, the Pfiff year-round, continuous collections (including Lavish Bouquet and Moments of Seduction) are always available in stores.

To purchase the new collection, you’ll have to wait a few more weeks, but the continuous collections and Autumn/Winter 2007-2008 are currently available in department stores (including Macy’s West) and boutiques. Online, shop at Star Boudoir.

More to come on the Autumn/Winter collection!