And, in honor of the launch of the e-commerce site, Brulee is offering its shoppers a phenomenal, 20% off discount code to be used sitewide March 15th – 31st!  That means you can buy even more mix and matchable pieces to incorporate into your day to night wardrobe.  Simply enter “shopbrulee” at checkout.

Happy indulging!

What was your inspiration for the Spring/Summer 2011 collection?

For Spring/Summer 2011 I was inspired by summer love, those timeless innocent moments on the beach, in the sand, on the boardwalk and out at an amusement park that we look back and remember fondly. I wanted to make an airy, colorful, and light collection that you could make more of those summer memories in, whether kicking back on your porch with some lemonade or iced tea or thrown over a swimsuit beach or poolside. There is something magical about summer memories that have this dreamlike, they’re endless and live on forever.

I got a crazy idea to shoot at Coney Island, I had only visited it twice since I first moved to New York, but the moment I thought of my own nostalgic moments at Venice and Santa Monica beach in California, Coney Island was like the grittier NYC version of that for me. All that aside for a made in New York brand this historic New York landmark just seemed like the perfect backdrop for a SS11 campaign!

How will this collection differ from the previous collections?

We’re introducing two new groups for SS11- “Play a Spell” which consists of airy cotton voille and delicate lace trimmed pieces and “Frolic & Play” another crossover collection of an light luxe slub knit that could be worn over swimwear or as RTW and also functions as lounge or sleepwear and merchandises back to some of our basics really nicely.

Since we at TLP always seek to give you the latest information in the industry, when it was leaked last week that Between the Sheets would be featured on an upcoming reality TV show, we decided to ask Layla about that as well.

How did you first hear about the show? What prompted you to audition?

Actually, we were approached a while back, and at first we were a bit hesitant as to whether we could stand to step away from our business to be a part of this, but in the end we decided it was an opportunity a fledgling brand like ours could not turn down. After all we want to give this baby of ours wings to fly!

Do you think the show will give more exposure to the still growing lingerie industry?

I can’t say much about what went on- you’ll have to tune in to watch, and in truth I don’t know what the final product will end up like. That was another hesitation for us, anytime you are on a reality show there is a certain amount of risk involved, and even more when it is a pilot season and there is no history for what the show will be like. I do hope/believe that you will get a true vision of the work that goes into making a product, and the humanity that is behind the brand. I hope that viewers with each episode will see what a risk designers take when they step out into an industry dominated by well funded heavy hitters, financially and emotionally speaking.

Speaking on lingerie specifically it has always been my goal to have lingerie recognized as a fashion category alongside ready to wear, couture, etc. We have whole floors in department stores devoted to lingerie, and our own specialized trade events/shows and yet the fashion industry at large tends to treat lingerie like a sleazy cousin when there is so much more to the lingerie industry than that. I think that our being cast as part of this first season should send a message that lingerie designers are out there, and making some beautiful clothing, and that is a message I hope comes across.

We believe we have leaps and bounds to go to grow BTS into what we hope it will be, our Fall season surpassed our launch by so much! I think the economic fears are easing and as we have been around for more than one season and add new groups we continue to meet new boutique and store owner who are interested in our playful spirit and unique products!

Thanks to Layla for sharing what she could.  I know I’ll be tuning in!  For more details on the show, see here for the leaked article about the show which will air on the Sundance Channel.  For now, keep up with BTS on Facebook and Twitter and enjoy these lovely pictures of the collection.

Here’s a teaser glimpse for Spring.  Stay tuned for more of this ultra glam silk satin collection!

6ixty 8ight’s distinctive style is ever present in the 2011 Spring/Summer collection. Structured seams, attractive fabric combinations and unexpected details give a tailored look while 6ixty 8ight’s 360° design approach provides consumers with both style and comfort all angles.

The Spring/Summer collection celebrates opposing yet complimentary forces. Expect modern takes on retro looks, masculine tailoring that embraces feminine curves and smooth sophistication with a striking edge. Contrasting concepts are revealed through splashes of soft summer colors turning into those winter blues into summer brights.

Inspired by life and art, abstract graphic prints bring a touch of high fashion to all 6ixty 8ight’s collections. With this season’s animal prints, camouflage, watercolors and impressionst influences, consumers can show their true colors!

A beautiful, elegant collection at extremely competitive pricing – the great pairing that’s made 6ixty 8ight so popular in the last few years!

Just check out this intricate embroidery on the half cup bra:

Stunning!

The Idylle collection includes an underwire bra, control underwire bra, half-cup bra, push-up bra, shorty, thong, brief, culotte, and nightdress. Bras are available in cup sizes A-F. You can find this collection at Nancy Meyer, or check out the store locator on the Simone Perele website.

A new Cacique bra is hitting stores this week that’s got the perfect mix of style & substance for America’s plus-size beauties that can be worn under spring & summer’s lightweight tees: the T-Shirt Bra from Cacique, available exclusively at Lane Bryant. Claiming great support, this could be a great daily-wear-solution…

The Lane Bryant people say: “The new T-Shirt Bra is a must-have for the upcoming season, featuring a great new shape with support and coverage while disappearing under any top! The versatile new bra comes in basic colors ($32, see photo) and fashion prints ($36).”

Check it out below and visit Mimi Holliday’s Web site to buy these lovely pieces!

Photos: Damaris

One of my new favorites is Tempting. The sassy leopard is a fresh take on animal print.  Tempting is available in a contour bra, bikini, and thong.  However, the true stunner is the chemise which features a sexy criss cross strapped back with a bonus black lace panel.  To die for!

Starry Sky is a new take on the basic nude bra.  Retailing at $50, this subtly sparkly contour bra is a great addition to any lingerie wardrobe.  For those of you who want a bit more fashion forward fun, Starry Sky is also available in a festive Magenta.  Choose from a corresponding bikini or thong in either color.

In the market for a strapless?  Try Union. Also available in a contour bra, Union, is available in both American Nude and Jet and has a matching bikini and thong.  The contour bra is also available in the beautifully rich Marsh Brown.  Softer than chocolate this decadent color will look gorgeous against the skin.

The wonderful white Gala is sure to be popular in the spring and summer months.  The underwire bra features a vertical cup which provides a gorgeous fit.  The sweet chemise is guaranteed to look phenomenal against sun kissed skin.  Not a chemise girl?  Try pairing the cami and short.  Fortunately, this range is also available in the D-G range!

Artistry is back again as a staple in the EMI collection.  In Silver Coin and Deep Purple Artistry is one of the few collections to feature a boyleg panty in addition to the thong.

Sheer Ribbons, another popular EMI collection, is now available in two intriguing patterns.  American Nude is a pattern featuring soft pinks and a pop of orange while Aqua features a subtle snakeskin pattern.

For those of you who love femininity, Sweet Briar, is for you.  This delightful floral pattern is just splendid and is accented by sweet, girly lace.  Darling!

The ever popular Spree is back!  Fashion colors for this season include Marsh Brown and Regal Purple.  And lucky us, the inky black, Jet, has become a new basic.  Choose between contour or underwire, bikini or thong, chemise or short and cami.

Infused is a pretty patterned set featuring creams, peaches, and purples.  I’m a big fan of the detailing on the strap.  So sophisticated!

In the D-G range, Affair, is a phenomenal range.  In Seafog Purple, this underwire bra is elegant and supportive.  Festive staps make this set even more alluring.

Also in the D-G range, Cup Cake is an exquisite set in American Nude.  With great shape and beautiful detailing, it is a winner.

There are so many other beautiful pieces in the collection.  See below for some of the highlights!  Enjoy!

For more info – make sure to check ellemacphersonintimates.com!

“For my underwear collection I was inspired by a real woman, with appeal, charisma and sensuality. Elisabetta Canalis and I have been friends for a while now, we have already worked together in the past and so I was sure she was just perfect for enhancing the spirit of this advertising campaign…and I was not wrong! Her Mediterranean beauty and intense appeal interpret an intriguing super-feminine woman…the result is amazing!”

Check out the images below and let us know if you agree with Cavalli! Do you think she looks amazing?

Click here for a making of video!

Photos: Roberto Cavalli

Marc Jacobs hard at work

Can’t you just picture all the edgy and feminine bra and panty sets Jacobs will create? Can’t wait!

Photo: @RobertCDuffy