The bra, slated to be released on October 1, is three years in the making. After extensive research, head designer Clare Fallon and her team at Panache enlisted the help of Loughborough Sports Technology Institute in Leicestershire. During their studies, the team outfitted a 32E model with 3-D motion sensors and set her to work on a treadmill. They found that while rival sports bras reduce bounce by a respectable 65%, the new Panache sports bra is even more effective with a bounce reduction of 83%. And if you look at this photo of British javelin thrower Goldie Sayers modeling the bra, I think you’ll agree that it somehow still manages to be one of the more attractive options out there! It also features a clip that allows you to convert the bra to a racerback style, so you can still wear it with your favorite workout tanks.

Most conventional sports bras use compression to press the breast tissue down against the rib cage. Panache instead opted to use an encapsulation style, which holds each breast separately in molded cups and controls movement from all angles. They claim that the product is as effective as “two hands holding the breasts.” (You can’t tell me you haven’t wished you could hold your boobs yourself while running!)

Interested? The bra will be available in D-H cups, and will set you back about £35. Basic black and white will be the first available in October, but you’ll have to wait until November for fashion colors. The style has so far only been referred to as simply “Panache Sports Bra.”

Are there any sports you’ve avoided because your sports bra didn’t offer enough support?

The collection will be available soon – we’ll let you know when a solid date it set for the release!

Shock Absorber has 2 ranges of sports bras – the classic, Core range and the newly introduced sport-specific range designed to meet the unique support needs for Run, Ball, and Racket.  What I love about all of the bras produced by this UK brand is that they are each crafted as a result of scientific and technological research.  On the website, you can view ‘The Bounceometer’ which shows the results of exercise on the breasts with no bra, a normal bra, and the Shock Absorber bra in sizes A – G.  Results of the study showed that wearing a Shock Absorber sports bra reduces bounce by as much as 74%!  Knowing the struggles that I (and many of my female friends) have had with finding supportive sports bras, I was up for the challenge!

In my recent race, I tested out the Max Sports Bra Top (see photo).  Like the other Shock Absorber bras, this one featured breathable, moisture-wicking fabric that kept me cool for 10 miles.  The support was amazing!  I was impressed at how the internal shaping reduced bouncing without the addition of wires.  If it wasn’t for my legs and knees being ready to give out, I could have easily ran 10 more miles!  I loved the Max Sports Bra Top and look forward to trying out the Run bra next.  With features like a soft, seamless inner to reduce friction, ’Infinity-8′ design, and a soft, non rub hook and eye, it is definitely worth investigating.

I’m not really into the ball or racket sports, but for those of you ladies who are, I’d love to hear your feedback on the Ball and Racket bras.  The Ball bra is designed with ‘Arc-Control’, front adjustability, and an extra wide chest band to provide bounce control for high frequency sports like volleyball and basketball while the Racket bra is designed with ‘Dynamic-M’, front adjustability, and the innovative back strap glide device for freedom of arm movement.  Definitely worth investigating if you need that kind of focused support!

The complete collection can be viewed at the Shock Absorber website.  Check it out and find the fit that’s just right for you.  Gone are days of taping your breasts or wearing 2 non-supportive sports bras.  Invest in a Shock Absorber!  Retailing from $45-$68, it is definitely worth every penny.  Shock Absorber is found at some brick-and-mortar stores, but if you are like me and require a fuller cup, it is worth purchasing online.  Unfortunately, most department stores in the U.S. (and even specialty athletic stores) don’t carry sports bras past DD.  Try Bare Necessities or BoobyDoo.  For additional stores, check the Store Locator.

Happy running, balling, tennising, yogaing, aerobicizing, and more!

While traditional padded bras are generally made from manmade materials that prevent the evaporation of perspiration, the Breeze Comfort bras feature moisture wicking fabric in addition to a Ventipad, the brand’s patented perforated bra pads, which allows the passage of air and moisture in the area around the chest.

The founders have over 40 years of experience in the designing, manufacturing and distributing of both national and private branded women’s intimate apparel for leading retailers in the U.S., Canada and Europe.

“Our desire to provide for the needs of our female customers led us to create the world’s first revolutionary ventilated padded sports bra. Drawing on our extensive experience, we were able to design a garment which offers a combination of appearance, comfort, breathability and support; which we believe are the most essential qualities women look for in sports and daily wear. Our goal is to provide women with a product that offers the ultimate comfort and support for their active lifestyles.”

Check out some of the styles below, but for the full range of products—which comes in sizes small through large and retails for about $40 each— visit BreezeComfort.com.

Burgundy/Black Peekaboo Sports Bra, $31.99

Back view

Pink/Black Diva Sports Bra, $39.99

Back view

Silver/Black Yin Yang Sports Bra, $39.99

Back view

When I put the bra on, I noticed right away that it is very comfortable – there are no itchy seams or pinchy bits. There are tags on the band, but they are long and silky, so I didn’t even don’t even notice them. I actually was thinking that the bra was tagless until I specifically checked! I was very pleasantly surprised to see that that the Bendon Sport bra gave a very natural and seamless silhouette. It shaped my chest more like an everyday T-shirt bra than than a lumpy, unattractive sports bra. I know that the gym isn’t a fashion runway, but it was still nice to know that my assets looked their best! I went to the gym with my boyfriend that day, and even he commented on the difference and improvement my new bra made in my appearance. The fabric was light and quite breathable, so I was comfortable throughout my workout. Another happy surprise was when I found that the straps are convertible, so I had the option to wear them normally or to crisscross them – perfect for wearing underneath racerback workout tanks! It actually wouldn’t be so bad if the straps were to poke out a bit, however, as they are relatively slim (compared to some other fuller-figure sports bras) even though they were comfortably cushioned.

The only disappointing thing about the bra is that it doesn’t come in my size. I wear a 30 band, but Bendon Sport’s size range begins at 32. I was optimistic when the bra came in a size 32, and wore it on the tightest hooks. But the Extreme Out bra seems to run true to size, and was just too big for me. I was comfortable in my yoga and Pilates classes, but an incorrect bra size is very apparent when you want to run on the treadmill! You guys know that I’m very particular about wearing well-fitting bras, so I will sadly have to retire mine. Don’t let that deter you, though – if you are within the size range of the Bendon Sport bras, I think they will work wonderfully for you. The sports bra is very high-quality, and has a sturdy three-row, three-column band to anchor firmly to you. I was also glad to see that the cups had comfortable foam-covered underwires for extra support, and busty ladies know how critical support is!

To get your own, you should act fast! Between now and Tuesday, February 24, Freshpair is offering 10% off all Bendon Sport items. Use the coupon code FPBENDON at the checkout. As always, if you have any more questions about this product, just leave a comment or make a post in our forums and I’ll be glad to help!

The bestselling sports bras at Figleaves US and Figleaves UK are Shock Absorbers. At Freshpair, the bestselling style is a Donna Karan style (and it’s on sale right now!). Personally, I haven’t had the opportunity to try many different brands because my large chest limits my selection. But I wear a Shock Absorber and am really happy with it, so I can see why they are so popular at Figleaves, in all sizes!

Remember, it’s a good idea to get properly sized yearly (or even more often). But when you start exercising and melting away those pounds, you should get sized every couple months. Weight loss can significantly affect your breast size. You want to make sure you’re wearing the right bra so you look your best while showing off your new body!

I’ve tried these Intense bras myself and I’m a fan. The underwires Marie Jo uses for this line (yes, underwired sports bras!) are so well-placed that you have no clue they’re even there. The wires do keep to help your figure look great under any kind of tight sports garments though, while providing excellent support.

More on mariejo-intense.com — As always shopping for Marie Jo around the globe can prove to be a little difficult, but I’m sure you’ll be able to find online shops shipping worldwide!

Summer is upon us and women across the country have been working endlessly to get their bods beach ready. But how do women keep the motivation through the fall season? In this critical time, confidence is key to keeping women motivated and committed to their workout routines.

In order to get the most out of their workouts, full-busted women seek a sports bra that bans the bounce while working out. Luckily, full-figured bra designer Lilyette® has the answer! The new Lilyette® in Motion™ sports bra collection launches today and offers full -busted women everywhere a solution. To help launch the new collection, Brooke Burke is lending her support to the campaign to spread the word.

Designed for extreme comfort with maximum support, Lilyette® in motion™ sports bras will be sure to keep the girls in check, while still looking good. Two encapsulating cups keeps the chest separated and prevents the dreadful uni-boob. And if that isn’t enough, the collection offers both wire and wire-free styles in three different levels of support specifically geared towards various levels of activity. So whether striking the downward dog yoga pose or dishing out a powerful serve, Lilyette® has you covered.

“I am so excited to be working with Lilyette® on this launch. Finally there is something comfortable and supportive for those of us who need it” says Brooke Burke. “I work hard to keep my body in top condition, and I understand the importance of finding a sports bra that supports you during a workout. Lilyette® in Motion™ delivers the comfort and support fuller busted women need to get the most out of their fitness routine.”

The collection offers three different levels of support depending on the level of activity. As with all Lilyette? bras, they are guaranteed to deliver the ultimate in everyday comfort and support, contemporary style and fabulous fit.

• The ”Downward Dog”: gentlemotion™ — Perfect for the walker or yoga guru, this bra features two-ply fabric for bounce control and ultimate comfort. Its M frame keeps the bust contained while providing a beautiful shape while moisture management technology provides cool comfort. The fusing technology allows the garment to be virtually stitch free, allowing for a seamless style. Its built-in slide tab allows no rough edges to irritate the body while the leotard back prevents shoulder strap slippage. It is available in underwire sizes 34-40 B, C, D, DD; 36-40DDD in white or Body Beige, or wire-free in sizes 34-38 B; 34-40 C, D, DD. Suggested retail price is $36.00.

• The “Masters”: activemotion™ — Recommended for mid-level sports including golfing, biking and weight training, the activemotion™ Lilyette® features Nanotex® Stretch Simplex lining and bottom band elastics that provide wicking when excess moisture is absorbed through the bra – eliminating sweat. The inner mesh lining and center gore allows for breathability while shoulder strap and side mesh features enable suspension and tension release for natural movement. The garment is complete with a fold-over binding providing comfort and clean aesthetics. It is available in underwire sizes 34-38B, 34-42C ,D, DD, DDD white/grey, 34- 38B,C ; 36-40D, DD in black/grey and in pink/white, or wire-free in sizes 34-38B, 34-40C,D, DD in white/grey, black/grey and pink/white at a suggested retail price of $38.00.

• The “Marathon Woman”: powermotion™ — For the runner, soccer player, spinner and aerobic aficionado, this bra features rigid Nanotex® Simplex, providing ultimate support with moisture management. The mesh-center V delivers breathability while the V-wing into mesh back gives flexibility, two-way pull and tension release for the ultimate in support. Hidden shoulder strap adjustment allows for a clean, comfortable look. The powermotion™ is available in underwire sizes 34-38B, 34-40C, 36-40DDD in black or white/grey or wire-free sizes in 34-38B, 34-40C, D, DD in white/grey, and black. Suggested retail price is $40.00

“We are so excited to be able to provide today’s full-figured woman with a sports bra collection that truly understands ‘impact’,” says Norah Alberto, Maidenform’s Senior Style Director. “We know the importance of fitness and everyday activity today’s women seek, but understand that each person’s pursuit may not be on the same playing field. The Lilyette® In Motion™ collection exists to deliver a bra for our full-figured woman that meets all of her needs. So whether she is out on a walk with friends, or participating in a high-impact aerobics class, this new collection by Lilyette® delivers the fit and flexibility she’ll need to get her through her activity comfortably with the utmost support.”

For more specifics, check the Maidenform site!

MYTH 1 – White underpants are best under summer white pants and skirts.
TRUTH 1 – A nude or beige colour fades under the white pants.

While it seems logical that white under white would be the best choice, the reality is that white is a poor choice as underwear. In fact, when one wears crisp white panties under a stark white skirt or pair of dress pants, the area that displays the underwear is so bright and pronounced, it looks ridiculous. Skin tones, nudes and beige coloured panties are best if you want to divert the attention away from your undergarments.

MYTH 2 – Bras that are uncomfortable in the back are too small.
TRUTH 2 – Bras that are too big can cause discomfort.

While we tend to think that an uncomfortable bra in the back area means that the bra is too small, the opposite is generally the case. When a bra is too big, it causes the front to move around and the cups are therefore not in a supportive position. What happens is the weight of the breasts drag the bra down in the front causing the back to ride up making you think the back is too small. If the back was tightened, it would hold the front in place keeping you comfortable.

MYTH 3 – Any bra will work when exercising.
TRUTH 3 – A properly supportive sports or exercise bra should be used when running, participating in aerobics, and any other activities where there is excessive stress on the body.

Sports bras are made to restrict movement. The actual cause of bra pain when exercising comes from several factors. First, the breasts bouncing up and down will make them tender and sore. Second, as the bra rubs on the skin creating friction, it causes sores, welts and burns that are painful and take some time to heal. Third, regular bras are more flimsy than sports bras. Athletic bras generally have wide straps, good back support and the better designs use materials with wicking properties to keep you dry and prevent chafing.

“Consider sports bras such as the Freya Active range, which are unique in their design as they shape and lift rather than compressing your bust whilst offering the ultimate in support and comfort.”

This new line comes just on the heels of a British study which found that typical sports bras (which flatten the chest uniformly to keep breasts from moving up and down) don’t help prevent the most painful front-and-back and side-to-side motions. Thankfully, Freya Active features separate cups on the new sports bras, which ease discomfort as they reduce movement in all directions. Find these new products at Figleaves (UK/US).