“Most bra-measurement systems don’t take into account breast shape, tissue, and placement on the chest,” says Eve. “So women with small breasts often end up wearing ill fitting bras with cups that are too small and bands that are too big.”

To encourage petite-busted women to find their true size and best matching brands, the “Size Up the Web” campaign features a complimentary online bra fitting just by visiting Eve’s Apples Lingerie!

“Our complimentary online bra fittings work for small-busted women of all body types – tall, short, broad or slim,” says Eve. “Women do their own measurements in the privacy of their home, then we review each submission personally and determine her true bra size based on all of the factors – not just chest circumferance and breast size.”

In the February 2011 issue of Cosmopolitan, Eve offered bra-fitting tips to help women flaunt smaller breasts. However, she recommends going through the online fitting because some shapes are especially challenging.

Customers have already responded well to this campaign.  We hope that many more of you will take advantage of this great opportunity to find your perfect fit!

If you loved this post, why not stay connected with Eve on Twitter and Facebook.  She is currently working on developing a patented bra-fitting system just for small-busted women that can be utilized without the help of a professional.  How exciting!  Stay tuned!

"Desiree" by Lula Lu Petites

Lula Lu, a petite lingerie shop which we’ve discussed a few times on TLP, has plans to introduce an AAA cup bra for those who don’t quite fit into an AA. Ellen Shing, owner of Lula Lu, said:

I have to say, when I first started I was like “Does this size really exist?” The double A is already quite a small size. However, when I started to fit people I realized there was definitely a need for the triple A. I have customers call me, and this is how they describe themselves, “I’m nipples on ribs.”…They don’t have much but they are still women. They want something that fits them and touches their skin. The worst I’ve heard is that they’re too small for their A cup bra so it sits away from their breast. They tell me stories of being at work and bending down to pick something up and their shirt is tucked into their bra. They’re just mortified. They want something that hugs their curves and that they’re confident in.

The first bra that will be released in the new sizes is Desiree, which will be available on July 2. You can pre-order now.

Designer Jennifer Shepard had been toying with the idea in the back of her mind for a while long before attending design school. “My sister and I could never find what we wanted. When we did find a comfortable, attractive bra that fit, we would buy them in every color and then wear them until the elastic threads were popping out. They were a bit embarrassing.”

Shepard believes that a woman should always be beautifully dressed beneath her clothes. With that idea in mind she incorporates the most beautiful stretch laces and trims, most of which are imported from France, into simple, elegant designs, which are fitted and re-fitted to be comfortable and flattering. “I believe that my customer will want to wear these pieces every day,” Shepard says.

The photos sure do look amazing. From now on, we’ll be tracking this petite lingerie label – so expect updates every once in a while!

For more info, images AND online shopping – check out the petite website at lailides.com

Eve's Apples features hand-picked domestic and European bras (and other lingerie) in smaller cup sizes that give exceptional fit and style. The shop carries contour bras by Chantelle, push-up bras by Huit, gel bras by Panache, bralettes by Eberjey, and the "perfect yoga bra" by Cosabella, as well as selections from Blush, Keep Me, OnGossamer, The Little Bra Company, and Timpa. There is even a Bra Finder on the website to help steer you toward the best styles for you, and a Gift Finder if you're shopping for someone else.

To celebrate the launch, for the month of January any purchase over $100 will receive a free Cosabella “CUTIE” thong with coupon code PNTY100LNCH (while supplies last).

Petite ladies will luxuriate in popular style, Lucia featured for fall in a delectable aubergine/blush colorway.  Retailing at $62, it is well worth the oomph it will give A and B cup ladies.  Exquisite!  Yvonne (which is even available in 30 bands!) makes a basic nude bra spectacular with the addition of either mocha or vanilla lace on the straps and wings.  Yummy!  With a $68 price tag, you can look fabulous without breaking the bank.  And not only are the bras beautiful, but the boyshorts and thongs that accompany them are as well.  With the holidays just around the corner, why not send a hint to your significant other.  Who wouldn’t want one of these beautiful sets under the tree?!

You can find these, and more from The Little Bra Company (including the new strapless, Sascha!) at Journelle and other retailers worldwide.  Happy shopping!

Small Wonder aims to change that and make those petite women feel beautiful, sexy and feminine. Due to the focus on bigger breasts in society, it is important to make every woman feel sexy and attractive. Small Wonder is a great new place for petite women to shop for intimates. Small Wonder is currently stocking a select range of high quality brands with more being stock in time for 2010.

After Eden, Rosy Lingerie and the highly popular Glamorous Bra Straps (recently seen on Alesha Dixon and Jamelia) are already available, with Panache, Bassoni and Little Minx to be ready by the end of the year. Small Wonder will also be stocking Hot Milk Lingerie, the fashionable and sexy maternity range from October 2009.

Check it out at smallwonderlingerie.co.uk.

Sascha will be available online and at fine lingerie retailers near you starting next month and will fit a range of smaller sizes including the elusive (and often hard to find) 28A, 28B, 30A, and 30B.  The seamless, floral-preinted mesh bra will be available in black or pearl, perfect for day or evening wear.

TLBC truly lives up to it’s motto – good things do come in small packages!

What differentiates The Little Bra Company’s bras from any other bras in the same size? The cups don’t gap, which is often a problem in smaller sizes. The back cut is smaller, and the cups are closer together than most bras to enhance cleavage and make the most of what you’ve got. In short, these bras are designed specifically for smaller women, with all the attention being paid to how it will fit you. The Lucia bra is available in sizes 28A-36B.

So, how do you win? First, sign up to be a member of our forums if you haven’t already. Then, just visit the contest thread. When you’re there, tell us tell us your troubles! We know it’s difficult to find a perfectly-fitting bra that looks great, especially when you have a smaller frame and cup size. So tell us your story and why you should WIN a best-selling Lucia bra and panty set from The Little Bra Company. Get your entries in before December 20th!

Don’t forget to tell us which color you will choose if you win!

Contest courtesy of thelittlebracompany.com!

As we’ve told you before, TLBC has filled in a much-needed gap of gorgeous bras made not only in smaller sizes, but specifically with a petite frame in mind. That means that TLBC bras fit much better than those from other brands that focus on a larger range of cup sizes – but in the beginning, it also meant that they were so focused on getting a perfect bra fit that they only released one style of classic lace boyshort panties. Customers asked for a skimpier choice, however, and TLBC listened! A new low-rise Lucia thong has recently been introduced in the gorgeous new color combinations to match the new Lucia bras! You can have all the comfort, with less coverage.

Now all you women with smaller frames can have perfectly fitting bras, and you can choose how much coverage (or lack thereof!) you want every day. I think that, by now, it’s obvious that TLBC really listens to their customers. So if you’re itching to get your hands on some, so head over to The Little Bra Company’s website to purchase your own set.

(Pssst! If you like what you see, keep an eye on The Lingerie Post. Very soon, we will be giving one of these sets away!)

Emily Lau, founder/owner of TLBC said,

“After I started The Little Bra Company a little over a year ago as a line made especially for petite and smaller-framed women, I met a lot of customers who needed even smaller sizes. Although TLBC’s bras are already designed and cut on a petite scale, customers told me it was near impossible to find a 28 or 30 band size that did not look like a training bra and told me that if they ever found one they liked, they would be willing to pay even more for it!”

Starting with the best-selling Lucia style, the new band sizes are now available in select stores or at TLBC’s website. They are available in the gorgeous new Fall 2008 color combinations of oyster/aqua and peony/tangerine.

TLBC has also included the new sizes in the upcoming Spring/Summer 2009 line, and will eventually add them to the Signature Collection. Like all TLBC bras, these new sizes are designed specifically for a smaller body type, giving a better fit and more natural-looking curve to petite women.

In addition to the official website, you can find TLBC bras at Figleaves US, HerRoom, Journelle, or lingerie boutiques across the US and Canada.