Like I said, this all started with knickers, the designer’s big addiction, but right now the collection consists of matching Boudoir Jackets (totally frivolous but oh so satisfying!) as well as garters and bows which double as hair pins and brooches.

When we asked the designer her views on her lingerie she said: “I would like to see buying lingerie to become as popular as treating yourself to a haircut or getting your nails done. Lingerie is in that bracket, something that makes you feel good about yourself. I think all women agree that when you are wearing something beautiful under your clothing then you feel all the more attractive. Lingerie doesn’t need to be for your partner, it should be ultimately for you, then of course he or she gets a bonus treat too!”

Currently you can purchase Loulou Loves You through their own online shop and also at the luxury lingerie boutique ‘Dirty Pretty Things’ in Sydney, Australia. Check out the official Loulou loves you lingerie site too!