The Lingerie Post » Ben Hasset http://www.the-lingerie-post.com The most beautiful lingerie and swimwear in the world... Fri, 19 Mar 2010 00:27:26 +0000 http://wordpress.org/?v=abc en hourly 1 Myla Lingerie – Beauty and the Bedroom http://www.the-lingerie-post.com/2007/09/myla-lingerie-beauty-and-the-bedroom/ http://www.the-lingerie-post.com/2007/09/myla-lingerie-beauty-and-the-bedroom/#comments Fri, 07 Sep 2007 16:45:26 +0000 Kelly http://www.the-lingerie-post.com/new-collection/myla-lingerie-beauty-and-the-bedroom.html Myla, the seven-year-old luxury lingerie, accessory, and toy label, has been mentioned on The Lingerie Post before, but never featured. I’m changing that now! They have launched their first advertising campaign for the fall collection, called “Myla – Beauty and the Bedroom.” There are eight moody photographs for the campaign, taken by photographer Ben Hasset. The photographs showcase the Autumn/Winter 2007 collection on models relishing the collection while laying on a bed of luxurious black silk. Franceska Luther, Myla’s creative director, said of the collection:

For the autumn/winter shoot, we explored the concept of nostalgia, modern femininity, sophisticated sexuality and the irresistible desire for exquisite lingerie.

Myla Ad Campaign Myla Ad Campaign

Enjoy the sneak peek of some campaign photos! In other news, the brand is expanding with Harvey Nichols and Henri Bendel beginning to stock the line this season. Myla will also be opening a second boutique in New York early next year.

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