Cake Lingerie launched its global ‘Real Mums, Real Fit’ campaign in March 2010. The campaign captures the true beauty of Motherhood and how all women can feel sensual and gorgeous yet comfortable and supported in Cake Lingerie, whilst pregnant & breast-feeding. The campaign went in search for ‘Real Mothers’ wanting join Cake Lingerie and celebrate their newfound curves in a ‘real’ and empowering campaign.

The essence of the campaign was simple: ‘real’ women that were pregnant or nursing, no models, and no Photoshop to be used on the body. Tracey Montford, the founder of Cake Lingerie, encouraged women around the world to enter. She says, “At Cake we design Maternity & Nursing Lingerie for real mums. Pregnant & breast-feeding women are beautiful and it’s important they look and feel the same. The challenges this period & time can throw up can be daunting, so we purposely chose to use real women with real life challenges. We are constantly bombarded with unrealistic body images, creating a pressure that just isn’t fair. Women should be celebrated and applauded.”

The campaign has witnessed an overwhelming response – from the media support, to the women wanting to be apart of the ‘Real Mums’ search. The campaign utilises garments from Cake’s latest– ‘Let Them Eat Cake’ collection, where the styling and fit is simply stunning!

Distinctive design is characterised by unpadded, elegant sized cups, low centre fronts & delicately refined cup cover for great shape, support & versatility of outer wear.

Click here to view the embedded video.

Sizes range from 32B – 38F and retail for $60.00 – $70.00 and pants from $28.00 – $32.00. The label just recently became available in the US (on the West Coast with The Gig Showroom, and with David R Lingerie on the East Coast – online at PantySalad).

The collection is called ‘Mother in Nature’ and all the bras and knickers are lined with a soft organic cotton. For every set sold we give the customer a Free lingerie bag made in the same fabric of the set.

We have designed our bras in a full cup style as we recognize Mothers need a supportive yet attractive bra whilst breastfeeding.

All the fabrics have been exclusively designed for WOMAMA.

The four styles are called:

“My Hearts a Flutter” (blue and white speckled)
“Reflections of you” (Black with intricate fern print)
“Swimming in My Ocean” (Vibrant green with kelp print)
“Sweet Strawberry Kisses” (Romantic Strawberry and forget me not print)

WOMAMA donates $1 from every bra sold back to the Neo Natal Trust, providing support to premature and sick babies.

Visit www.womama.co.nz to purchase and to see a list of stockists.

It’s been more than a year, and we thought that the controversy had died down, but it seems that it hasn’t. Amanda Bere, who owns H&J Lingerie Co. of Shelby North Yorkshire, put pretty HOTmilk lingerie on a pregnant mannequin on display in her store’s window. She was surprised when local residents and other shops complained that the display was offensive and wanted it removed from the window. Even putting a camisole on the mannequin didn’t ease the complaints, so Bere finally took down the display. When local mothers learned why the display was removed, they were rightfully appalled. Pregnancy is a beautiful, natural time in a woman’s life! Do people really think that pregnant and nursing women shouldn’t be sexy? How ridiculous!

The good news is, for all you beautiful mothers-to-be out there, HOTmilk has just released a gorgeous new collection of maternity and nursing lingerie. I smiled as I looked at every new piece. This is how pregnant and nursing women should be treated! We have a sneak peek at the stunning new sets – they’re not even on the website yet! Check out these fun photos:

These styles will start showing up at your favorite retailers soon, so keep an eye out! You can find stockists on the HOTmilk website if you’re not sure where to go. Figleaves UK also carries some styles.

Nursing camisoles as well as loungewear are included in this collection as garments are offered from the beginning of a pregnancy until after, during nursing stages. Gorgeous bras and panties with fine details and fancy ribbons, comfortable nightwear in long pant sets or nightdresses, and even supportive maternity thongs make up the full line.

Lastly, the company website has an extensive fitting guide. It shows pictures of how to measure properly, it offers conversions from UK sizing to other international sizing, and it equates the sizes with the weeks in a pregnancy. Although the return policy is excellent, Amoralia offers many ways in which to avoid buying the wrong size with its detailed “common problems” section.

Since 2006, Condessa Los Angeles, has been filling the gap in this much-needed sector of the lingerie industry. A team who believes that “Breastfeeding is Beautiful”, Condessa provides “the fine breastfeeding lingerie that nursing mothers deserve”. In the short time that the company has created nursing lingerie, it has grown to become a high profile label with features in many magazines, television shows, and distribution throughout the world. Dozens of retail boutiques and online stores offer the brand that includes two collections, the Cassandra and the Veronica.

The Cassandra Nursing Bra with its patent pending design and matching panties is one of the sexiest, stylish, practical and most comfortable nursing bras on the market. In seven rich and alluring colors, Captivating Mocha, Tempting Rose, Seductive Sunset, Enticing Turquoise, Rapturous Grape, Ravishing Red, and Alluring Black, this wonderful collection includes the front snap nursing bra, bikini panty, briefs, thong, shorts, and minimizer briefs.

Meticulously detailed, the Cassandra line offers bras with pretty pearl closures, three-quarter cups, plenty of lace, eighteen percent spandex, no underwire, and wide, soft satin shoulder straps. The matching panties are cotton lined inside with pretty lace on the outside coupled with a hint of spandex for fit and durability. They are made to fit comfortably during pregnancy and after. And the minimizer briefs are high waisted with reinforced front panel and delicate lace inserts.

In addition to the Cassandra Lace line of garments, there is also a Cassandra Smooth with the same pretty detailing and excellent features absent of lace. The bras are a molded, seamless design in microfiber to give a very smooth appearance.

The Veronica Collection offers a more daring design with the demi-cup bra, underwire support, and a sleeker fitting panty. It is available in bolder metallic colors that shimmer of motherhood. Intense colors called Shimmering Pearl, Treasured Copper, Precious Chocolate, and Sparkling Silver look lavish and regal. The bra is made of molded, seamless, Shimmering Miliskin microfiber and conveniently unclips at the satin shoulder strap. The matching panties are offered in bikini, brief or minimizer styling.

Bra sizes come in 32C to 40E but the panties are only available in sizes four through ten. This seems quite odd as many women would not be that small and could not benefit from having matched sets. It may be that sizes run large but there is no chart with which to compare. They do have a toll free number and a customer service page so it might be wise to call or email first.

Magazines that have highlighted Condessa include Beauty & Style, Mothering, I’m Pregnant, Canadian Family, Underlines, Celebrity Baby Clothes and Mommies with Style.

La Senza has included a maternity chemise and lacy pajamas that also are also breastfeeding-friendly. More casual nightwear and cheeky knickers are also available to fit growing bellies.

The range will be available very soon (mid-December) so this is a great last-minute Christmas present for the beloved new mom or mom-to-be in your life!

Women can wear beautiful lingerie their whole lives, so why is it that when they become pregnant, all they have to choose from in maternity is black, white and if you’re lucky, baby pink, blue, and BEIGE!

Pregnancy and being a mum are challenging times in a woman’s life and wearing brown lingerie certainly doesn’t do anything to help lift her spirits. This is a time when, more than ever before, she needs to feel special and sexy.

Look at this sweet “Cherry Bomb Chic” set with those scalloped edges! Of course I’m happy for any pretty maternity lingerie line. However, the thing that really sets HOTmilk apart is the company’s devotion to breastfeeding, which seems to have become less and less common in recent years. Of course, they are doing their part by making it easy to be a sexy new mom! On the website, you can read stories from women who have been there and links to support groups.

HOTmilk hope also that as a result of our campaign, we will be helping to promote breast-feeding and elevate its importance. Essentially HOTmilk reinvents and redefines breast-feeding by showing just how much mischief a breast-feeding mother can get up to!

The “Amor” nursing bra and panty set demands attention! This hot pink push-up bra is a real stunner. I wish they had a version for us regular folks who aren’t nursing!

Channel the retro mommy within in the “Carla” set. Choose a thong or full panty to complete the set, which is available in black with pink ribbon details or orchid with darker purple ribbons.

The “Elle” set is a rich and glamorous black bra with burgundy ruffles, or get a cheerful aqua set with dark green ruffles! Coordinating nursing pads are available.

I hope I get something this beautiful when I’m nursing! Hopefully, these will help teach a new generation of young girls to love lingerie as one of their very first life lessons.

Find more styles on the PassionSpice website!