At first glance, the bra is just pretty in a very grown up girly way.  Made of sheer mesh and lace and accented with scalloped embroidery, this balconnet bra also has delicate, satin ribbons.  Once on, the fit is like a glove.  It both shapes and offers support for a lovely look alone or under clothes (for the daring!).

If you are a full cupped woman, you already know that sizing after DD can be different between brands and countries, so refer to the handy size chart listed for the bra on the site.  For me, it was true to size.

Ready to try out Confetti for yourself?  There’s no time like now to check out this bra (or any of the other great bras, underwear, and more!) at Freshpair.  The site is currently celebrating the 8th Annual National Underwear Day with exclusive sales, including 20% off of Panache!  Stock up on your other favorites as well.  Happy shopping!

On February 9^th at about 2:00 p.m., the 50 models marched past one of the city’s largest malls and then took down the escalator into Brasilia’s main bus terminal, which is about as packed as Times Square. Sound kind of familiar? That’s because the event is a reflection of the Freshpair’s National Underwear Day, which we always cover on TLP.

According to a Brazilian newspaper, the event was sponsored by fashion magazine Finíssimo in celebration of Brasilia’s 50^th birthday. “We had 50 models wearing intimate apparel in tones of black and gray with futuristic make-up and hair. All of this, to represent the city’s unique architecture and urbanism,” said Thiago Malva, executive director of Finíssimo. (Fun fact: Brasilia is shaped like an airplane, and parts of the city are named North Wing and South Wing. When the city was built 50 years ago, everything was strategically planned to be super functional and futuristic. There are buildings practically suspended in the air and the roads are designed to minimize bumper-to-bumper traffic.)

Check out images from the event and some footage below!

Click here to view the embedded video.

Source: Correio Braziliense | Photos: Reuters

Want to indulge in all the National Underwear Day celebrations? First, be sure to enter TLP’s National Underwear Day giveaway. Check out our sales page for information on all the great deals Freshpair has for the holiday, and visit the official National Underwear Day page to see all the contests and giveaways!

Be sure to check out the official National Underwear page and see all the National Underwear Day celebrations, including great discounts and chances to win underwear makeovers and trips.

Before you enter, check out all the official rules right here – sorry, US residents only. Only one entry per person. Also: keep in mind comments are moderated – they might take a couple hours to show up!

National Underwear Day 2008

In the past, Freshpair invaded New York City with fashion shows, underwear-clad models, and New York City underwear giveaways. Last year, the fashion show was a celebrity-studded renegade sidewalk show.

The the seventh year, the National Underwear Day celebrations are a little different. They have moved online so all of us can join in the fun (not only the lucky lingerie lovers in NYC)! There will be underwear contests, huge sales, and giveaways sponsored by 2(x)ist, Calvin Klein Underwear, Diesel, Wacoal, and Natori all throughout the month of August. Over twenty brands will participate in exclusive events in celebration of the day.

Michael Kleinmann, president of Freshpair, said,

“We realized that we were not being true to our loyal and growing customer base by just having a New York City presence. Our world is the internet and therefore we felt that we had to make National Underwear Day a National event by taking it online.”

We’ll keep you updated on the National Underwear Day celebrations!

Sponsored by Freshpair.com, The 6th Annual National Underwear Day will be celebrated this Tuesday, August 5th. For the first time, National Underwear Day will be going indoors as a VIP event. In the past, National Underwear Day featured a runway show in the middle of Times Square. While this year will not include the show in Times Square, the legendary National Underwear Day giveaways will still take place around New York City with free “fresh pairs” being distributed to thousands on the New York City streets.

This doesn’t mean that you still can’t celebrate! Whether you are in New York or New Delhi, South Dakota or South America, you can do something to honor your undergarments. Here are some suggestions:

* Wear your favorite pair.
* Buy looks from the runway show at Freshpair.com for yourself.
* Buy looks from the runway show at Freshpair.com for someone else.
* Donate new underwear to a shelter.

I wouldn’t recommend performing your own runway show, unless, of course, it is behind closed doors.

Feel free to share more ideas in our forums. Happy celebrating!

Hope to see you there on August 5th!

Here are some of the clips featuring National Underwear Day. Apparently, we weren’t the only ones that took notice!

The very funny comedian Chelsea Handler comments…

Click here to view the embedded video.

…as do Regis and Kelly…

Click here to view the embedded video.

…and the folks on the Insider.

Click here to view the embedded video.

National Underwear Day was a lot of fun and has since received some

One of the more lighthearted moments of the day was when I had the chance to meet Ethan Reynolds and Benjamin Bradley, also known as the Ginch Gonch Boys! While talking to this dynamic duo (in nothing but their Ginch Gonches and their cowboy boots, of course), I learned more about how Ginch Gonch is attempting to revolutionize the men’s intimate apparel industry through their beyond basic offerings.

Could you tell me a little bit about Ginch Gonch?
The brand is about two years old. It’s based out of Vancouver, British Columbia. However, New York is a popular hot spot for the brand.

What is the inspiration behind Ginch Gonch?
At Ginch Gonch, our motto is “Live Like a Kid.” Everything is bright and fun. Underneath your clothes you can express yourself in a different way. Be playful. One example is a pair of briefs with fire truck engines all over them. Kind of like underoos.

What impact is Ginch Gonch having on men’s underwear?
Other companies are now starting to imitate this idea. Ginch Gonch has paved the way for colorful and fun underwear for men.

Could you tell me more about the Ginch Gonch products?
One line we have is the Western line. The guys and girls actually have matching pairs. It allows couples to have some fun.

Some of the styles we have for men are the brief, low rise, sport brief. For the girls, we have thongs, briefs, and go-go briefs. The briefs actually have the look of the men’s brief.

The newest line for fall is called Jungle Fever. It features a lot of animal prints.

Do you think that guys are really going to go for this?
Guys are always a little resistant, but hopefully the influence of their girlfriends will help. They are starting to come around though.

Where can our readers find Ginch Gonch products?
They sell at mostly boutiques and are expanding to other stores, but they can be purchased at freshpair.com.

Many thanks to Ethan and Benjamin! They were absolutely delightful!

I received even more insight to some of the men’s trends while speaking with Jennifer Goldszer of Report Collection.

Could you please tell me about Report Collection?

The company was established in Canada and has a strong presence there and in Europe. Report Collection features men’s and women’s sportswear, swim and intimates. On Freshpair, men’s underwear and swim are available for purchase.We are happy to be a part of today and share our collections. Some of our top selling men’s lines include the Tencel collection and the bamboo collection. All of our collections use premium fabrics. You can see the entire collection at reportcollection.com.

Where do you see the company going in the next 5 years?
Report Collection is about providing basics with a fashion forward focus that everyone can wear. We have strong roots in fashion and want to retain them.

I look forward to following all the developments that Report Collection has in store.

The other industry insider I had the chance to meet with was Lauren Deatherage of Cotton Incorporated.

Tell me about how Cotton became involved with today’s event?
National Underwear Day is about underwear, which is something so personal. Consumers want underwear that is comfortable, fashionable, fun, and easy to care for, and those are all attributes of cotton. We do a lot of lifestyle monitoring. We survey consumers to see what they prefer and we have found they prefer natural materials, like cotton, as opposed to a synthetic material, close to their body. They want something breathable.

What kind of trends are you noticing?
A lot of cotton boyshorts. With the flouncy skirts and dresses that are popular now, women want coverage without showing panty lines. Cotton boyshorts allow them that freedom. I also notice a lot of bright and fun colors.

How about with men?
There are a lot more tailored boxers and boxer briefs. Men’s pants are now skewing a bit slimmer so men need undergarments that work well under these style pants.

What are some brands that you like and why?
I really like Diesel for men because they have lots of bright and fun colors. Ginch Gonch also is fun. They have a Western theme and some denim inspired prints. Hanes has always been a staple. Now they are producing more bright, bold colors to their cotton basics. They are becoming more fashion forward. I also like Le Mystere and Natori. They have some beautiful cotton and lace pieces.

Thank you to Lauren! It was great to see that cotton is still an important staple in the intimate apparel industry.

Still want to recreate National Underwear Day? Here is some more footage of the runway show. Continue to visit TLP for more coverage, including more pictures of the beautiful (and very brave) models, as well as more on the trends and the innovative collections from the trade show and the CILA awards!

Click here to view the embedded video.