Artists and Quilters Design For A Cause
Over 80 artists and quilters from upstate NY participated in a breast cancer awareness project where they had to creatively embellish 100 bras that were donated by Maidenform to raise money for the American Cancer Society and Encore Plus. After being judged for various categories, the winning entries were finally announced this week. The wacky [...]
September 21, 2009 by Bruna
Filed under Bizarre lingerie, Contests, Eccentric lingerie, Exclusive Collections, Maidenform
Maidenform’s Newest Collection – One FAB Fit Decadence!
Tired of that pang of guilt you get when shopping for anything lately? Even buying everyday essentials can be a burden on the budget… Luckily, Maidenform is making things easier on us with by offering a guilt-free, high-quality solution this season with the launch of One Fabulous Fit™ Decadence; it’s the newest collection of ultimately [...]
September 8, 2009 by Mandolina
Filed under Basic lingerie, Bra, Maidenform
Dreamy Maidenform Ads
You may have seen the long-running advertising campaign Maidenform produced in the 40s, 50s, and 60s where a woman dreams she did something in her Maidenform bra. From the mundane (“I dreamed I went shopping in my Maidenform bra”) to the exciting (“I dreamed I starred on television in my Maidenform bra”) to the improbable [...]
March 4, 2009 by Kelly
Filed under Lingerie Ad campaigns, Maidenform, Vintage lingerie
Texas Girl wins $20K & trip to fashion shoot in Maidenform/MySpace contest
a Texas girl is the grand prize winner of a photography contest sponsored by Maidenform and MySpace. After entering the Maidenform “This Looks Right” photo contest on MySpace, Jessica Degollado won $20,000 and the opportunity to go behind the lens at an upcoming Maidenform photo shoot. The winning photo is a self-portrait that depicts Degollado [...]
July 31, 2008 by Mandolina
Filed under Contests, Interviews, Jessica Degollado, Maidenform, Scarlett Johansson, Underwear
Lilyette in motion – a Sports Bra for the Full-Busted Woman
I got the following press release in my mailbox a couple days ago and I have to say this looks very promising: Summer is upon us and women across the country have been working endlessly to get their bods beach ready. But how do women keep the motivation through the fall season? In this critical [...]
July 29, 2008 by Mandolina
Filed under Brooke Burke, Larger Cup Sizes, Lilyette, Maidenform, Press Releases, Sports bra
The Undie Awards
The results are in! HerRoom.com’s “Undie Awards” have been announced for 2008. The annual awards are given based on customer’s ratings of their favorite bras, panties, and more. Here are some of the winners this year: Overall Bra (Average Figure): Vanity Fair Body Sleeks Contour Stretch Bra Overall Full Figure Bra (Tie): Vanity Fair My [...]
June 10, 2008 by Kelly
Filed under Goddess, Hanky Panky, HerRoom, La Perla, Lingerie awards, Maidenform, Vanity Fair, Wonderbra
Maidenform teams up with DKNY
Maidenform Brands, an affordable line of lingerie basics, has committed to an agreement with Donna Karan International to design, source, and market lingerie under DKNY and Donna Karan brands. The agreement has given Maidenform the rights to create a full collection of DKNY and Donna Karan inimate apparel, and this collection will be distributed worldwide [...]
May 15, 2008 by Kelly
Filed under Bodymates, DKNY, Donna Karan, Flexees, Lilyette, Maidenform, Rendezvous, Self Expresssions, Sweet Nothings
“Bra Business”
Have you ever wanted a behind-the-scenes look at the design process for a new bra? Well, here it is! This clip from National Geographic’s documentary “Secret History of the Bra” shows the creation of a lightweight bra in Maidenform’s prototype design lab. It’s pretty interesting to watch the process, and has some interesting bra trivia.
March 18, 2008 by Kelly
Filed under Maidenform, Video
The New Breakthrough Backless Bra
Maidenform is almost ready to release their new Breakthrough™ Backless Bra. The “breakthrough” part of this style is that the bra still has traditional straps, so it can be worn comfortably under your sexy low-back dresses and tops. The Breakthrough™ Backless Bra is crafted with molded cups and silicone on the wire channeling to hold [...]
March 11, 2008 by Kelly
Filed under Backless, Bra, Maidenform, Molded cups, Silicone
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