According to the VS Press Release, this is what they each selected (for what it’s worth )

Adriana
o Angels Unlined Demi Bra – $48
o Black Diamond Fantasy Miracle Bra – $5 Million
o Dream Angels Wish Fragrance – $15 – 59

Alessandra
o Pleated Swingy Slip – $58
o Intimissimi Bustier – $69.50
o The Little Black Box – $130

Heidi
o The Miracle Bra – $50
o Satin PJs – $69.50
o Heidi Klum Make-up Collection – $10 – 22

Doutzen
o The Biofit Lace Bra – $48
o Fleecy Short Robe – $49
o VSX Sport – jogging suit , and system seamless bra

Selita
o Satin Boxers – $24 – 58
o VSX Cardio Outfit – Mock Top Jacket , cardio pant , and long sleeve crew neck tech tee
o Best of Beauty Box – $75

Karolina
o The Miracle Bra – $50
o Satin Robe – $24 – 58
o Best of Beauty Box – $75

Miranda
o Burkina Faso – $12 – 35
o Satin Panties – $24 – 58
o VSX Sport – Yoga pant , natural crossover bra , and racer tank
o Home Collection – $12 – 28

Marisa
o The Biofit Lace – $48
o VSX Sport – Running pant , hoodie , and tech t vanity
o The Delux Fragrance Set – Dream Angels Heavenly and Very Sexy – $52
o The Ultimate Rush – $100

Other than the sexy spokespeople, the Biofit bra comes shortly after hearing that VS will be toning down their super sexy line. “Victoria’s Secret owner Limited Brands, Inc., announced in late February that its profits for fourth quarter 2007 were down 12 percent, and expected them to go lower. In addition, store chain CEO Sharon Turney was quoted by The Wall Street Journal as saying the franchise had ‘gotten off’ its heritage and that the clothing brand had become ‘too sexy.’ She said it would return to more sophisticated and less overtly seductive styles.” (Ed Thomas)

Has Victoria’s Secret risked becoming a mall equivalent of Frederick’s of Hollywood? FoH is a venerable U.S. institution, but for at least the last fifteen years, their catalog has focused on special occasion garments, costumes, and sexy outfits. In that same time period, Victoria’s Secret has grown to be the dominant retail lingerie purveyor in the U.S. Following the inevitable rules of business and markets, competitors have entered Victoria’s Secret market space. These new competitors have found specialized niches that Victoria’s Secret has not been able to address. Lane Bryant’s parent company, Charming Shoppes, has been spinning up their plus size line, Cacique. Cacique sells bras from 36C-48H. Victoria’s Secret has inconsistently offered products above cup size D, so Cacique can certainly capture this market. Chico’s has also built out their Soma Lingerie line. Soma caters to the same demographic as Chicos which is a sophisticated, slightly older woman. As Victoria’s Secret emphasizes youth, Soma can build on their Chicos success within the same demographic. The Gap has pushed into the basics market with their Gap Body stores which provide everyday intimates. American Eagle Outfitters has offered Aerie for younger girls to compete with Victoria’s Secret teen line Pink. Abercombie and Fitch are set to release their own intimates line to further compete with Pink and Aerie.

All of this competition is good for consumers as prices become more reasonable and more demographic sectors are covered.

• The Burlesque Collection launched during London Fashion Week at Secrets of The Boudoir, with a fabulous performance by Miss Lily White which quite literally stopped the traffic in Chelsea www.myspace.com/lilywhiteburlesque
• Designing a complete outfit for Radio 1’s award winning and phenomenally talented DJ/Producer and now lead vocalist with The Shapeshifters, Jenna G www.bbc.co.uk/1xtra/jennag/
• Dressing the wonderful Hurly Burlys burlesque dance troupe for their excellent monthly events at the Soho Revue Bar, London www.myspace.com/hurlyburlyuk
• DJing with Jill On Top and Jodie Harsh at the ever popular and quite extraordinary ‘Circus’ in Soho, London www.jodieharsh.com
• The Sugarbabes dressed in our Black Mesh Underbust corsets encrusted in Swarovski Crystals, for their finale performance with Patti Labelle at ‘Swarovski Fashion Rocks’ at the Royal Albert Hall London.
• Our new collection featured and enthusiastically received at the Scottish Style Awards.
• Dita Von Teese wearing our Grey/Black Curve corset on the cover of the November issue of Scarlet Magazine
• Finally, on 15th November at the Kodak Theater in Los Angeles, standing watching from the wings as Heidi Klum, Karolina Kurkova, Miranda Kerr and Marisa Miller strutted down the runway of the fantastic Victoria’s Secret Fashion Show looking stunning in corsets made by Velda Lauder, (the show was broadcast worldwide in December) catwalkreport.net/2007/11/17/victorias-secret-catwalk-show-2008/

2008 starts good — with 20% off the Velda Lauder pieces. There’s no link — but if you e-mail info@veldalauder.info — she’ll personally assist you when shopping! Need info first: veldalauder.co.uk is great!