This isn’t exactly breaking news, but I was watching old episodes of America’s Next Top Model when I saw the contestants posing in Elle Macpherson Intimates! This clip from a March 2008 episode shows the girls in the gorgeous lingerie with a New York City backdrop.
Elle herself watches the photo shoot to make sure that [...]

On this week’s America’s Next Top Model, the surprise guest was the one-an-only, Elle Macpherson! The contestants modeled some of our favorite EMI pieces including Tressour from the Spring 2008 collection (in stores now!).
See a clip of the video here: 
Just in case you have forgotten how glorious the collection is, here’s a few reminders…

You know you love it as much as we do. Check out this video of the Interactive Store Front. Pretty innovative if you ask me. I plan on checking this out myself over the weekend to see the stir it is causing up close and personal.

Elle Macpherson Intimates are all over ABC! Not only featured in the previews for the new fall show, Big Shots (as mentioned in a previous post), but also on the Desperate Housewives promo commercials. Check out Nicolette Sheridan looking exquisite in the Significance collection. The show is taking a very glamorous retro turn which [...]

I didn’t really know how to sum this one up in a title. Elle Macpherson’s MySpace/Youtube ads? Elle Macpherson’s internet ads work? Elle Macpherson does it again? Elle Macpherson is so great and I love the way she approaches the whole label-creating thing? They’re all possibilities, right? Thing is, the set of ads cruising [...]

Wanted to let you girls in on this, straight from Gigi’s Closet!
We’re all getting greener these days, and not only are we looking for more renewable and sustainable materials but we are also gravitating towards more natural and classic fabrics. (I got a sneak peek at spring 2008 last week and-oh my God, you’re gonna [...]

Elle Macpherson is in Sydney for a 10-day promotional show, launching her Boudoir lingerie (for more info, click right here!) collection in Australia.

On arriving in Aussie Land the beautiful blonde was her usual fab self:
… “This was never a celebrity-driven brand,” she told the Herald’s fashion editor, Kellie Hush, referring to her business relationship with [...]

On February 14th, our male (and some of the females, off course ;)) will have more to celebrate than Valentine’s day. The 43rd annual Sports Illustrated Swimsuit Issue will surely bring us the best names in modeling, swimsuit models and swim wear, and who knows, the issue might even bring us the next Heidi Klum, [...]

An interesting post on Blogleaves today, so we figured we might as well post an excerpt and a link to the article. The article is also illustrated with some great shots from one of Elle’s campaign shoots… Good one Susannah!
Here’s an excerpt:
“Here’s our favourite supermodel turned lingerie designer Elle Macpherson on the set of her [...]