Created by Dita and inspired by her love of beautiful vintage lingerie, Wonderbra by Dita Von Teese is designed to actively encourage women of all ages to harness their inner-glamour and beauty. Dita, the undisputed Queen of Burlesque, brings the sensual glamour of the 1940’s and 50’s to the collection, updated with a modern Wonderbra twist.

Dita sounded extremely enthusiastic at the launch: “The fit of the collection is wonderful and you can wear it under your every day clothes. That was important to me, because I think it’s hugely sexy to go about your normal business having a little secret of your own. Underwear isn’t just something that you put on for a lover; you wear it for you.”

Click here to view the embedded video.

Quite an unusual look for Dita at the beginning of the film but I think it’s a huge success — and I’m assuming labguys all over the world wouldn’t mind having her around on a daily basis…

Dita says of the film: “It’s a really fun film and represents a stripped down but exaggerated version of my real life: I was a little blonde growing up in a farming community, there wasn’t a lot of glamour there and I felt very ordinary and plain. Lingerie is one of the things that came into play when I was starting to create my own mystique and glamour.”

She added: “Finding your inner-sexiness is about finding your comfort zone and hopefully this collection of lingerie will help you do that.”

The limited edition “Wonderbra by Dita Von Teese” lingerie Collection launches across Europe from 23rd September.

More info on the film on sexysciencebydita.com — more info on the Wonderbra by Dita Von Teese lingerie soon on TLP!

Click here to view the embedded video.

The full length film launches on September 15th, and the collection launches on September 23rd. Check out www.wonderbra.co.uk/dita for the Dita-licious website.

“I am very proud of the lingerie that I’ve created for Wonderbra, because it has all the beautiful detail of sexy, sensual and glamorous lingerie, but the fit is perfect to wear under your everyday clothes. I love it when you can go about your daily business with the knowledge that you have a little secret of your own on underneath.“

Inspired by 1940s and 1950s Hollywood glamour, the collection includes a bra with a top-wire design that was popular in the fifties. The drop-dead sexy styles also anticipate how your man will react when he sees you in them – some of the panties and bras have quick-release magnetic clasps so you can get them off as quickly and easily as possible (Wonderbra promises that this detail will make “daring stripteases a cinch”)! But Dita is quick to say that men’s reactions aren’t the most important thing about her collection:

“Lingerie shouldn’t be something you just put on for your lover; you should do it for you…It’s not about seducing men, it’s about embracing womanhood.”

I think both women and men will be able to appreciate styles like this:

The collection will be launched in Europe on September 23, and our readers in the United States will be able to purchase the collection from ASOS.com.

“I’ve been passionate about beautiful lingerie my entire life, so to team up with Wonderbra is a great privilege for me and I am immensely proud of my collection…I really hope that with this new range I can share my passion for sensual, wearable lingerie that will add a touch of glamour to people’s lives.”

Debbie Rix, Wonderbra’s Europoean marketing director, says:

“Dita understands how to make a woman feel sexy. She is a natural fit for the Wonderbra brand.”

Dita will be the first celebrity in Wonderbra’s history to create an exclusive range with the company.

• The Burlesque Collection launched during London Fashion Week at Secrets of The Boudoir, with a fabulous performance by Miss Lily White which quite literally stopped the traffic in Chelsea www.myspace.com/lilywhiteburlesque
• Designing a complete outfit for Radio 1’s award winning and phenomenally talented DJ/Producer and now lead vocalist with The Shapeshifters, Jenna G www.bbc.co.uk/1xtra/jennag/
• Dressing the wonderful Hurly Burlys burlesque dance troupe for their excellent monthly events at the Soho Revue Bar, London www.myspace.com/hurlyburlyuk
• DJing with Jill On Top and Jodie Harsh at the ever popular and quite extraordinary ‘Circus’ in Soho, London www.jodieharsh.com
• The Sugarbabes dressed in our Black Mesh Underbust corsets encrusted in Swarovski Crystals, for their finale performance with Patti Labelle at ‘Swarovski Fashion Rocks’ at the Royal Albert Hall London.
• Our new collection featured and enthusiastically received at the Scottish Style Awards.
• Dita Von Teese wearing our Grey/Black Curve corset on the cover of the November issue of Scarlet Magazine
• Finally, on 15th November at the Kodak Theater in Los Angeles, standing watching from the wings as Heidi Klum, Karolina Kurkova, Miranda Kerr and Marisa Miller strutted down the runway of the fantastic Victoria’s Secret Fashion Show looking stunning in corsets made by Velda Lauder, (the show was broadcast worldwide in December) catwalkreport.net/2007/11/17/victorias-secret-catwalk-show-2008/

2008 starts good — with 20% off the Velda Lauder pieces. There’s no link — but if you e-mail info@veldalauder.info — she’ll personally assist you when shopping! Need info first: veldalauder.co.uk is great!

Secrets in Lace has been shipping their products around the world since 1995. Resisting requests from large retailers to sell their brand in stores, the company has continued to sell exclusively through their mail order catalog and website. Dita Von Teese herself is a customer, and chose the brand to create her line because she trusted the company’s knowledge and experience with full-fashioned stockings. In fact, Secrets in Lace has the largest selection of full-fashioned stockings in the world!

Secrets in Lace’s full-fashioned nylon stockings are manufactured on the same machines used in the 40’s and 50’s, and made in the same way – they are knit flat and sewn together with a backseam. The finishing hole and imprint found on the welt complete the glamorous stockings. Fans of sheer stockings will be thrilled to learn that Secrets in Lace also has the largest selection of finer denier stockings (10 denier and 7 denier). These are true fine deniers, too – they don’t try to win you over with “the appearance of fine denier” like some lesser stocking companies. Just to add to the list of exclusive products, Secrets in Lace also has the only true 10 denier fully fashioned stockings in the world. With a variety of heel styles and reinforcements, anyone can find exactly what she is looking for.

Of course, a world-famous stocking manufacturer would be amiss not to offer thigh highs, and they have recently introduced new lace top thigh highs, with one style being offered in seven sizes (because women are not one-size-fits-all)!

Trend setters will be happy to learn that Secrets in Lace has also been offering patterned stockings for over six years (pictured is the Vintage Dot print, which is their most popular print).

We’d love to hear from anyone who has experience with this brand in the forums – it has come up in conversation more than once. Secrets in Lace told me that several of their loyal customers brought The Lingerie Post to their attention, so I know you’re out there! Be on the lookout for future articles featuring the company. There is a lot more to tell!

This collection seems true to the nature of the Frederick’s label. From the 60’s; Fredericks was one of the first to glamorize and “sexualize” lingerie — and they’re still on a quest to do so today!

Also, just in time for Holiday 2007 – 2008, Frederick’s of Hollywood will also have a new ‘it’ girl. None other than burlesque star Dita Von Teese!

We will keep you posted on any developments in reference to these ads. I’m sure they will be quite interesting…