Plum Pudding (pictured above, left) is a rich decadent range in a deep red and the highlight piece is a bra with an innovative flexi-wire, perfect for extra support and shape without constriction.

French Vanilla (pictured above, right) is a sweet favourite featuring enticing stretch lace in angelic baby blue.

Blueberry (pictured above / released June 2010) is a special surprise featuring a deep blue vintage inspired print. This flattering collection is a real slice of heaven. Blueberry is so appealing that Cake has extended their collection to include sleepwear. There is a magnificent robe, sleep short, luxurious modal ¾ pants and a camisole with the same amazingly soft fabric. The camisole features lace straps; seam free cups for perfect comfort, drop cups for easy feeding and gathered sides for easy fit. The new sleepwear pieces are essentials for all expectant Mums.

Cake Lingerie says it “takes pride in offering lingerie indulgences to new Mums that are designed to make them feel special, products that celebrate being a women and becoming a Mother.”, and I think they’ve done a great job on their third maternity lingerie line!

For more info and a list of boutiques and e-shops, check out www.cakelingerie.co.uk

Distinctive design is characterised by unpadded, elegant sized cups, low centre fronts & delicately refined cup cover for great shape, support & versatility of outer wear.

Click here to view the embedded video.

Sizes range from 32B – 38F and retail for $60.00 – $70.00 and pants from $28.00 – $32.00. The label just recently became available in the US (on the West Coast with The Gig Showroom, and with David R Lingerie on the East Coast – online at PantySalad).

A well-fitting bra is incredibly important during pregnancy and nursing. During these times in a woman’s life, there are noticeable changes in your breasts – they will become heavier, may be become fuller during pregnancy, and

HOTmilk "She Blushes in Delight" bra

more sensitive during nursing. You need more support during this time, and it’s important that you are fitted by a trained professional. Most traditional lingerie rules don’t apply to maternity or nursing bras and you need a professional bra fitter to help you make an appropriate choice – do NOT just buy your old style in a bigger size! It is recommended that you see a bra fitter 3-4 months into your pregnancy, and again at 7 months (as well as any time you feel that your bra is restrictive or doesn’t fit well).

When choosing a bra, look for one that provides excellent support and flexibility (to allow for fluctuations in breast size). Slide your hand into the upper cup section to guage whether there is enough room for you to expand and/or insert breast pads. The cups should be comfortable and provide good coverage. The cup lining should be cotton, and seams should not irritate your nipples.  Be  sure that you can undo the maternity clip easily and with one hand. The A-frame should sit comfortably across the top of the breasts. The opening should be large enough to expand, and should not cut in to your skin. Make sure that there is enough overlap between the top of the cup and the A-frame cutout. If there is a gap, this may mean that the cup is too small and the breast is straining the cup. Look for a bra whose cup drops down far enough for feeding. The cup should sit lower than the A-frame at the center front so it drops down further.

HOTmilk "She Embraced the Moment" bra

Just like any bra, your breast tissue should not be bulging over the top of the cup or at the underarms, and the cups should not wrinkle. The back should not ride up or cut in on your back. The straps should rest comfortably on your shoulders. The decision of whether or not to wear underwires when you are pregnant or nursing is a source of some controversy. Many lactation consultants recommend against underwire bras for nursing mothers, as they can restrict the growth of the breast during pregnancy and can put pressure on the breast, leading to blocked milk ducts.

Again, many thanks to HOTmilk for providing us with so much wonderful and helpful information! HOTmilk is a great choice when looking for maternity and nursing bras because they are not only comfortable and supportive, but sexy as well! (Read about the HOTmilk controversy here.) HOTmilk bras are specially designed to provide gorgeous support and coverage all the way up to a G cup. You can find your own HOTmilk lingerie at Figleaves (US/UK).

HOTmilk is also boasting a brand new website! It’s saucy and sexy, and you can see all of the new collection there. They even have a message board for HOTmilk moms to come and review their favorite products or ask the label any questions.

There is also a cute new milkMAN competition, which you can enter to win an ultimate romantic getaway experience with your man! This is a perfect way to have an exciting second honeymoon before your new baby comes. To enter, you just submit an image of your man in boxer shorts, which will be posted on the HOTmilk website for voting. He’ll have to answer a few questions which “delve into his manliness,” and that’s all you have to do! The first prize winner will recieve $5,000 (USD) to spend on any luxury travel of your choice. The winner will also be named the HOTmilkmilkMAN and secure him the role as the model for the 2009 milkMAN boxer shorts, which will be sold for charity. Head on over to the HOTmilk website to learn more. The contest ends on May, so be sure to enter while you still have time!

“The revamped Embrace strapless bra is perfect under halter-neck tops and strapless dresses, whereas Second Skin, a plunging moulded microfibre bra is perfect to show off new curves and cleavages.

The Embrace maternity strapless bra (photo below) now features removable fabric or clear straps that can be worn halterneck, one shouldered or crossed-over. The rest of the collection, made from soft Italian breathable microfibre and lined in ultra-soft bamboo includes a nursing cami, nursing bra, hipster brief and thong and is available in two elegant colourways; cameo – a soft nude – and practical black. Uniquely, the nursing bra features a patented magnetic clip for discrete, fuss-free feeding.”

“The Second Skin bra (pic below) now features removable foam pads – perfect for achieving that smooth T-shirt look – and thanks to its cross over front, is plunging enough to be worn under deep V tops and dresses. The lightweight, deliciously soft microfibre makes it super comfortable on a hot summer’s day. The hipster short is cut to curve snugly under the bump and smooth away any unwanted lumps under figure-hugging dresses.”

“With a wealth of research into the mums-to-be market, Amoralia understands that pregnancy doesn’t mean an end to style. In fact most women want to feel as feminine as possible while enjoying their growing bump. It’s no surprise then that the brand counts Hollywood stars Toni Collette and Rachel Weisz, as well as supermodels Karen Elson and Laura Bailey amongst its fans.”

Photos thanks to Amoralia!

The brand is Aniélina and looks to have been started in 2005-2006. She released a collection in 2007 and then again for 2009. She has traditional lingerie pieces but her maternity and nursing lines are her signature.

You can find the pieces at Marie Clemence and Aballia. Both sites have wonderful nursing and maternity focus.

I’d like to see this line picked up in the UK and US. If you are a shop owner and want more information, download the PDF of the 2009 collection.

Images courtesy of Aniélina.

Recently, Etam started The Baby Project which is a line of maternity clothes. Blending tanks, yoga pants, and sassy knee highs, the Etam collection is delightful in plum, eggplant, and lavender colours. Prices range from 12 € to 45 € for the various pieces. The picture shows most of the offering from Etam excluding some mom briefs and maternity bras.

Photos courtesy of Etam.

Second Skin, Amoralia’s new basics range is made from soft, breathable micro fibre. The highly practical, moulded maternity and nursing bra is available in ivory only. Teamed with the matching briefs, this the ideal underwear set for everyday use.

Selling like hot-cakes is the new Love From, a mother and baby matching set which consists of a gorgeous kimono-style nightdress in slate grey and small white spot and comes with cute matching babygrow. The flattering nightdress is suitable for both maternity and nursing, while the neutral sleepsuit is suitable for either boy or girl (sizes: newborn or 3 months). This is a perfect gift set.

Check out Amoralia.com, it’s great!

The collection is called ‘Mother in Nature’ and all the bras and knickers are lined with a soft organic cotton. For every set sold we give the customer a Free lingerie bag made in the same fabric of the set.

We have designed our bras in a full cup style as we recognize Mothers need a supportive yet attractive bra whilst breastfeeding.

All the fabrics have been exclusively designed for WOMAMA.

The four styles are called:

“My Hearts a Flutter” (blue and white speckled)
“Reflections of you” (Black with intricate fern print)
“Swimming in My Ocean” (Vibrant green with kelp print)
“Sweet Strawberry Kisses” (Romantic Strawberry and forget me not print)

WOMAMA donates $1 from every bra sold back to the Neo Natal Trust, providing support to premature and sick babies.

Visit www.womama.co.nz to purchase and to see a list of stockists.

“Choc Chip”, in pretty micro-fibre polka dots and fancy frills, is the ideal name for this set consisting of maternity bra and choice of bikini or regular briefs. Both the brief panties and bra are finished with a full black frill and the bikini style panties have a little bow in the middle and small side slits in the legs. “Black Forest” is decadently made in black satin and mesh with gorgeous pink ribbon intertwined throughout the bust line and the straps. Finished off with tiny bows on the straps and scalloped lace, this set includes a bra, and two styles of panties.

“Vanilla Kisses” is the slip in this maternity collection. Silk satin with ivory lace and black lace accents, it is uniquely cut to flatter the stomach during and after pregnancy. Sweet little bows adorn the straps that are easily slipped off for nursing. “Mixed Berry” is a silk georgette camisole in a burst of yellow, green and pink florals coupled with purple shorts. “Raspberry Ripple” rounds out this collection with its black lace over raspberry satin bra and two style panties.

All of the sets are created with comfort and elegance in mind. Each bra is made with greater cup coverage, cotton lined cups, support but no underwire, drop cups for feeding and nickel-free rings to prevent allergic reactions. Similarly comfortable, the panties are cut to fit under the belly.

As added icing on the cake, the photography of the models is first class. A grand and elegant display of pregnant women donning rich accessories in fancy big hats and stated jewellery. Just a wonderfully, classy photoshoot!