The Lingerie Post » Tesco http://www.the-lingerie-post.com The most beautiful lingerie and swimwear in the world... Fri, 21 Oct 2011 21:23:33 +0000 en hourly 1 http://wordpress.org/?v= Diamond Boutique Launches Revolutionary Bra http://www.the-lingerie-post.com/2009/12/diamond-boutique-launches-revolutionary-bra/ http://www.the-lingerie-post.com/2009/12/diamond-boutique-launches-revolutionary-bra/#comments Tue, 15 Dec 2009 09:25:18 +0000 Bruna http://www.the-lingerie-post.com/?p=10331 Elen Rivas, the face and body of Tesco’s Diamond Boutique lingerie range, has just unveiled a new revolutionary style for the retail giant: the Limitless Bra. Designed by the creators of Ultimo, the new bra—dubbed as the most innovative lingerie ever—took an entire year to make. It comes with a selection of straps and features a whopping 24 hook positions in each cup and another 28 on the back strap, offering women an enormous variety of ways to wear it. And at only £16 ($26), the style is truly a super value.

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Michelle Mone

It’ll be available in black and nude and in sizes 32 to 38, A to D. Michelle Mone, founder of Ultimo, told the Daily Mail the bra is a “must-have” for every girl’s top drawer. “These days fashion is so experimental, it’s often a hassle finding the right bra for the right outfit, any girl will tell you,” she told them.

In another interview with Marie Claire UK, Mone said: “The Limitless Bra is unlike any other bra available on the market and can be worn hundreds of different ways. Women will be thrilled to find out that this really does deliver every bra style they will ever need, plus some!” Sounds super exciting!

Desperately want one yet? According to the same Marie Claire article, the style will hit all Tesco stores and the Web site December 10th.

Check out some of the ways the bra can be worn below!

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Read more about Tesco’s Diamond Boutique range here!

Photos via Tesco/Diamond Boutique

]]> http://www.the-lingerie-post.com/2009/12/diamond-boutique-launches-revolutionary-bra/feed/ 1 Founder of Ultimo Designs Luxury Items for Tesco http://www.the-lingerie-post.com/2009/09/founder-of-ultimo-designs-luxury-items-for-tesco-finished/ http://www.the-lingerie-post.com/2009/09/founder-of-ultimo-designs-luxury-items-for-tesco-finished/#comments Wed, 30 Sep 2009 08:14:57 +0000 Bruna http://www.the-lingerie-post.com/?p=7817 michelle-monejessica-taylor2Michelle Mone, the founder of Ultimo, has designed a luxury lingerie range exclusive to UK-based store Tesco called Diamond Boutique. And in true Tesco fashion, the pieces offer a great value with items selling for as little as £7 a pop.

“I’m so proud to have produced something that’s so accessibly priced, but doesn’t comprise on quality or fit,” said Mone. (pictured left)

Coming in sizes 32A to 38D for bras and 8 to 18 for briefs, Diamond Boutique features charming styles made with satin, silk and lace. English singer Jessica Taylor (pictured right) has been tapped to be the face and body of the brand.

“I love the new collection, it’s so pretty and really, really luxurious,” said Taylor. “Every woman loves beautiful lingerie and feeling fabulous, and the new Diamond Boutique collection delivers on both counts! The designs from the new range are incredibly stylish, but without the designer price tag.”

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Left: Polka Pleat bra, £16; Polka Pleat thong, £7; also available Polka Pleat short, £8; all in coral with sheer black polka dot textured mesh and a luxury lace trim.

Middle: Overlaid Lace bra, £16; Overlaid Lace short, £8; also available Overlaid Lace thong, £7; all in pink with black lace.

Right: Vintage Satin bra, £18; Vintage Satin short, £10; also available Vintage Satin tie side brief, £8; all in aqua with black overlaid lace.

Locate a Tesco store near you here.

Photos courtesy of Tesco.

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