Diamond Boutique Launches Revolutionary Bra

Elen Rivas, the face and body of Tesco’s Diamond Boutique lingerie range, has just unveiled a new revolutionary style for the retail giant: the Limitless Bra. Designed by the creators of Ultimo, the new bra—dubbed as the most innovative lingerie ever—took an entire year to make. It comes with a selection of straps and features [...]

December 15, 2009 by Bruna
Filed under Diamond, Michelle Mone, New collection, Tesco

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Founder of Ultimo Designs Luxury Items for Tesco

Michelle Mone, the founder of Ultimo, has designed a luxury lingerie range exclusive to UK-based store Tesco called Diamond Boutique. And in true Tesco fashion, the pieces offer a great value with items selling for as little as £7 a pop. “I’m so proud to have produced something that’s so accessibly priced, but doesn’t comprise [...]

September 30, 2009 by Bruna
Filed under Michelle Mone, Tesco, Ultimo

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