Michelle Mone commented to Herald Scotland on the decision:

Celebrity endorsement is so ubiquitous now and, with the recession going on, I think women relate much more to other real women and respond more positively.

To enter, you must be over the age of 18, and have a bra size of 30-38 A-G. To enter, visit the Ultimo website.

“Working for the second time with Miss Ultimo has been a pleasure,” said Geldof. “The underwear fits perfectly and creates curves in all the right places. I’m honored to be chosen to represent a healthy body image and what better way than with Miss Ultimo’s designs, which are sexy, young and quirky. Clothes are fun, but sometimes knowing you’ve got some awesome underwear underneath is better!”

Briefs and boy shorts come in sizes 8 to 18 with prices starting at £8 (approximately $13). Bras are sized from 32A to 38DD and cost £18 (about $30) each. Check out a selection of the styles below!

One of the options is the new “Miraculous Push-up” by Victoria’s Secret. Not only does it instantly add two cup sizes to the breasts, VS also says the contrast will give the illusion of a smaller waist. The bra comes with convertible straps, so it can be worn under strapless, backless and halter dresses.

Pink Jubilee, Sizes AA-DD. (U.S. sizes) $45.

A second option is Ultimo’s new “Day-Night Bra,” which also claims to add two cup sizes in seconds. The bra comes with two insertable silicone pouches that can be removed during the day while you’re at work, and then put back in later if you’re headed out and want that extra volume.

Black plunge. Sizes 32A to 38D (UK sizes) £24. Available at Debenhams and Ultimo.co.uk.

I wish I had more information for you guys on this third option, but I couldn’t find out who this bra’s maker is. I do, however, have a video illustrating exactly what this inflatable bra does and how you can increase your cup size into a B, C or D by the mere push of a button. According to some people on the Internet who speak a bit of Mandarin, the bra is called “She’s Mine” and it uses an advanced Japanese-developed technology, which they call “God’s hand,” to function.

Click here to view the embedded video.

First up, the Dusk style features oversized florals in lilac and midnight blue. The satin plunge bra makes a set with boyshorts or a thong.

Secret Garden is light and airy with delicate lace and ruffles adorned with an embellished floral design.

The fresh Sasha set includes a padded bra and boyshorts or a string in soft neutrals and energizing coral.

Firm favorite Athena is stylish and sweet with polka dots and soft scallops.

There are plenty of other new designs, so keep your eye on Figleaves UK, Debenhams, Bravissimo, House of Fraser, and Fenwicks, as well as your local boutique, to find your own favorite styles for spring!

Having started in 1999 creating fancy knickers, the girls may have graduated to other fashions over the years, but there is no doubt that their lingerie is equally as appealing today as almost ten years ago. Plenty of lace, ribbons and bows, this line is truly sexy, flirty and girlish. I love how the outside of the panties are printed one design while the inside lining is fun polka dots. The pink camisole with black polka dots is wonderful with its subtle black ribbon around the neckline and around the frill layered hem.

Thongs, hipsters, ruffle shorts, padded bras and camisoles are offered in sizes six through eighteen. While this is considered a summer collection, it is sweet enough to wear anytime of the year.

The British press will never miss an opportunity to throw a little skin at any article, but could the choice of Nell McAndrew have really helped turn around the profits at this venerable institution? Nell McAndrew was the original Lara Croft of Tomb Raider fame posing for the game character and becoming the character in real life for different releases of the game. She was of course replaced by Angelina Jolie for the movie.

Find the range here at the Debenhams online store. It ranges from £8.00 to £26.00 and sizes of 32A to 38DD. Ms. McAndrew’s site states she is a 32D. To find out more about Nell McAndrew, visit her site or the Wikipedia article.

I’m sure the male guests at the Debenhams event weren’t complaining. She looks great, but — is it just me, or does her bustier look like it’s NOT a good fit? :s Enjoy the photos!

Kimberley however doesn’t seem to mind getting £100.000 for showing her knickers (you go girl!), and I have to admit she looks adorable. Pretty - and cheap! - lingerie and a pretty blonde: that’s two thumbs up from me. More info on the pieces is on the Adore Moi website and the Debenhams site!

“In Winter 2003, after much heated bidding from huge High Street names, such as Marks and Spencers, Debenhams, New Look, Miss Selfridge, Top Shop, Damaris launched the long-awaited diffusion line, Mimi Holliday, and chose to work with House of Fraser. The fabulous designs priced between £25 and £35 are beautifully wrapped in baby pink boxes for each customer and sold in 25 stores throughout the UK.”

The good thing is, due to online shopping, these pieces are not just available in the 25 UK stores, but can be shipped throughout the world. Because of the girly image this brand has (the pictures will show you why ), it’s very popular amongst young women, and I personally have quite a few friends who are very into Mimi Holliday lingerie.

The set I’d like to show you girls today is a very affordable set available at my favorite online store figleaves. This Little Dots set, available for just $90 for both the Little Dots padded balcony bra and the Little Dots brief. The padded balcony bra from Mimi Holliday has very supportive underwire cups with soft, silk chiffon finishing and a polka dot print. The straps have a satin finish and the pretty ribbons make the bra look very playful and teen-ish. The same sexy girlish ribbon detail can be found on the front of the briefs too.

The quality is right, as to be expected from a Damaris brand, and the looks are spot on if you’re looking for young and girly lingerie. We like!