Fayreform’s Fall collection is moving toward a more fashion forward look while retaining its signature sophistication. The brand refuses to settle for less than an impeccable fit for its full-cupped customers. Fayreform manages to blend both worlds by meeting subtle detailing with supportive construction.

One example of this intersection of fashion and fit is with the Perfection group. Lady like lace and rosettes adorn the balconette bra uniquely designed with 4 piece vertical cups that give added support ad lift. The Conceptual group is special as it presents Fayreform’s first plunge bra. Of course this amazing shape is complemented by something chic – eyelash lace (in Black or Crabapple Coral) against a nude lining. Pigment is an innovative group featuring a lightweight memory foam that conforms to your body to give you a flawless look. This contour bra is made of a simple, but elegant, diamond print satin.

Elaborate, perfect for the bride-to-be in ivory, features a sweet embroidery and a key hole detailing between the cups. A 3 piece vertical cup gives sexy silhouette. Smooth European stretch lace and rich, contrasting colors define the Figurative group, which also introduces the brand’s first boyleg brief – a cheeky alternative to the traditional brief.

Profile Perfect is the seamless staple (and a best seller) for Fayreform. Designed with you in mind, this bra is constructed to provide maximum support by dispersing the weight evenly between your back and shoulders.

Absolutely amazing! Find Fayreform at a number of retailers worldwide, including Nordstrom, Boudiche, Allens Stores and online at Bare Necessities and Blest Bras.