Yandy Lingerie

 


An Update from Playful Promises

Phew! Playful Promises is breathing a sigh of relief now the crazy busy trade show period has finally come to an end. After weeks of preparation, getting postcards sent to our customers, and making sure we had all of the samples for our new collection to show off, we started our trade show tour at [...]

Summer is Coming!

In England it is hard to believe that summer is not so far away as it is still cold and wet and only the other morning I had to scrape ice off the car windscreen before coming to work. But here at www.ever-so-sexy.com we know for sure that the warmer weather really will be here [...]

The Pantie Patisserie

Amidst the fury of ideas that has been my torment and my excitement thus far, I think we are finally beginning to tame my ideals into a fertile base that is both sensible and fun. My branding has been admittedly turbulent since launching but we have found calm after the storm! Being so concept driven [...]

Shapewear Trends for 2008

With spring trends once again incorporating fun, flirty dresses and feminine, detailed blouses – it’s important to have the right undergarments on to look your best. So I’ve put together my first spring shapewear must-have list, matching the latest shapewear silhouettes with this season’s fashions. 1. Spanx Power Panties Spanx of course is the hottest [...]

Ever So Sexy’s Valentine’s Day Diary

Just 11 days to Valentines Day. This is one of our busiest times of the year and so I need to be disciplined to make time to write my contribution to TLP. I decided the best thing would be to write a mini diary… so here goes. Sunday 3rd February and the building is quiet. [...]

Valentine’s Day at Liaison Dangereuse

A couple of weeks into our boutique and things develop really well! Funny, how different products sell in each channel. The internet is definitely more specialist or more simple. It sounds contradictory but what we see is, that people seem to look either for the special stuff, that doesnt sell at every corner, or for [...]

A Man’s World

[We were hoping to have this blog entry up before Valentine's Day, but unfortunately that didn't work out. Our apologies!)] The lingerie industry is one arena that has remained “a woman’s world” through the decades. Women have simply gotten to have a lot more fun with their underwear choices than men have. But all of [...]

The lingerie you will never buy

I just got back from Curve Lingerie trade show. This year they are paired up with “Boutique Lingerie”, segmented especially for smaller lines ideal for boutiques. Each time I go through the process of reviewing the brand’s line sheet and perusing the future merchandise, I go through the same emotional rollercoaster. There is a down [...]

Choosing lingerie for our customers…

Crysalis Ltd, the company behind the website ever-so-sexy.com is a small business and so everyone has to muck in with the work regardless of job title, which means even though I am the boss, I can find myself doing almost any of the day to day tasks that go to make the business run smoothly. [...]

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