On February 9^th at about 2:00 p.m., the 50 models marched past one of the city’s largest malls and then took down the escalator into Brasilia’s main bus terminal, which is about as packed as Times Square. Sound kind of familiar? That’s because the event is a reflection of the Freshpair’s National Underwear Day, which we always cover on TLP.

According to a Brazilian newspaper, the event was sponsored by fashion magazine Finíssimo in celebration of Brasilia’s 50^th birthday. “We had 50 models wearing intimate apparel in tones of black and gray with futuristic make-up and hair. All of this, to represent the city’s unique architecture and urbanism,” said Thiago Malva, executive director of Finíssimo. (Fun fact: Brasilia is shaped like an airplane, and parts of the city are named North Wing and South Wing. When the city was built 50 years ago, everything was strategically planned to be super functional and futuristic. There are buildings practically suspended in the air and the roads are designed to minimize bumper-to-bumper traffic.)

Check out images from the event and some footage below!

Click here to view the embedded video.

Source: Correio Braziliense | Photos: Reuters

Hosted by New York-based non-profit organization UNITE in Fashion, the “Passionately Pink” fashion show will feature donated styles from Magic Silk’s new sexy Pink Leopard and Cupid collections. Attendees will also get the chance to nab their own Magic Silk silk g-strings that will be given away in goody bags.

“As a lingerie manufacturer, we feel the responsibility to be involved with the efforts to fund breast cancer awareness and research. UNITE has performed wonderful fundraising work for different charities, and we are happy to be supporting such an important cause,” said president of Magic Silk Jeff Baker.

“Passionately Pink” will be held Sunday, February 14^th at 7 p.m. Admission is a $10 minimum donation per attendee.

Magic Silk’s Pink Leopard Collection:

Magic Silk’s Cupid Collection:

Photos: Magic Silk

Pop singer Britney Spears wore a Dolce & Gabbana black bodysuit underneath a sheer long sleeved dress. Ciara, who wore Givenchy, also sported a black bodysuit under what appears to be a partly transparent jumpsuit. I can’t help but think that Britney would’ve looked less catastrophic if some of the length was cut off.

Check out each look below and let us know who wore the trend best!

Photos: NYmag

For all you ladies in the Big Apple, Cosabella has teamed with Completely Bare to bring you a wonderful offer.  What better way to show off your Cosabella lingerie than with a bikini wax from the legendary Completely Bare!  With every $100 Cosabella purchase at participating retailers, you will receive a complimentary basic bikini wax at one of Completely Bare’s locations.  And that’s not all!  You will also receive a Never Say Never Cutie thong when you redeem your free wax treatment.  See here for participating locations.

For the ladies in Miami, Cosabella is hosting a makeover party at the flagship Cosabella Boutique on February 4th.  Be treated to mini makeovers and makeup consultations from Youngblood Mineral Cosmetics.  After enjoying cocktails and cupcakes, get fit for a special Valentine’s Day number.  Spend $50 or more and receive a special gift!  See the Cosabella blog for more details.

Enjoy!

Since Pudding opened just over two years ago, its winter fashion show has been increasingly popular – so much so, that this year’s event was moved to a bigger venue and the Pudding team joined forces with top London cabaret legend The Marquis of Gray, to provide their customers with a glamorous evening of music, magic, cocktails and, of course, gorgeous lingerie!

Owner Helen Masters said, “Last year’s fashion show was so popular that we had to turn people away, so this year we decided to go bigger and better than ever before. We sponsored the Bohemia Cabaret in the summer and our customers loved it, so it was a great opportunity to join forces with the Marquis of Gray again for a really fun night’s entertainment”

The 100+ guests were encouraged to dress to impress, with burlesque style corsets being de rigeur  – luckily Pudding provides a fabulous selection of customisable corsets (you choose the colour and the fabric) so the audience had no excuse not to be well dressed!

The fashion show, featuring four Reading based models, showed a range of styles from top designers such as Pleasure State, La Perla and Lise Charmel on display, as well as the corsets themselves, by premium corsetiers Vollers. The timing was also ideal for anyone hoping to get some Christmas Present ideas . The models sported a stunning Dita Von Teese inspired look, courtesy of local hair and make-up artists Natalie Parratt and Steve and Ellie from Essensuals in Guildford.

As Helen said, “Our gift list service is very popular and people in the past have used the fashion show as an opportunity to spot their favourite styles and give someone a hint for Christmas. As we keep our customers sizes and preferences on record, all anyone interested in buying a gift needs to do is pop in, say their partner’s name and we can do the rest! We can even drop a hint on behalf of our female customers so they make sure they get their favourite wish list item as we also offer a Christmas Gift Hint service by text message!”

Anyone who didn’t make the show, can see the stunning Pudding range online at www.puddinglingerie.com or in the salon which is open Mon-Sat 10- 6 pm with an early opening of 9.30 on Saturday and a late closing of 8pm on Thursday – plus to help shoppers beat the Christmas rush, Pudding will be open every Sunday in December in the run up to Christmas from 11am-5pm and will be offering bubbly and mince pies every Thursday night until 8pm to relieve Christmas shopping stresses!

We weren’t lucky enough to actually attend the event – but we do have these exclusive photos of the event and the lingerie.

If you want a more detailed look at these pieces – keep your eyes on the blog because we will be zooming in on the lingerie in detail somewhere later this week! More info is also already available on the H&M site.

Click here to view the embedded video.

If I was going to participate, I think I’d wear b.tempt’d – their panties are cute enough to show off, usually have a decent amount of coverage (which you’ll probably be grateful for if you end up in the next public video!), and they are inexpensive enough that it won’t break your heart if you fall in the snow with them!

Kevin Mazur/WireImage

When sassy singer Katy Perry hosted the MTV Europe Music Awards earlier this month she showed up wearing a strapless corset lingerie set constructed with T-shirts from boyfriend Russell Brand’s favorite East London soccer club, West Ham United. Due to an overwhelmingly positive public response, West Ham jumped on the opportunity to capitalize on the new trend and will be offering a limited number of the look to its fans. The initial run will include 50 sets priced at approximately $480 a pop. It will only be available on a pre-order basis.

The sporty lingerie set—which includes hot pants with the name “Rusty” on the behind in honor of Brand’s support of the club—was designed by freelance celebrity stylist and costume designer Siobhan Dillon who explained to West Ham how she pulled the whole thing together: “I used the collars along the top of the brassiere and used the two badges on the front. I had a team of three girls working with me on the outfit. It was made entirely from three shirts, but we had to take the Airtex out and replace it with some lining.”

In the weeks before this event, CincyChic collected decorated bras from local businesses and individuals. These bras were then displayed on Fountain Square in downtown Cincinnati at various times throughout the day from 7AM to 7PM. Anyone passing through the square was able to vote for their favorite decorated bra, and the 10 favorite bras were auctioned off that evening at the afterparty to benefit Susan G Komen for the Cure.

I wasn’t able to attend the evening reception but I did enjoy the lunch n’ learn where Britt Cruikshank from La Silhouette Lingerie discussed the importance of a well-fitting bra, helped attendees discover their own bra sizes, and answered bra-fitting questions from the audience. Here are some of the great tips she emphasized during the event:

• Before getting any plastic surgery done to your breasts, make sure you’re wearing the correct size bra to begin with. This will make large breasts more comfortable and provide the best shaping for any size. You may discover you don’t need surgery after all.
• If your bra is uncomfortable or doesn’t fit you correctly, there is nothing wrong with you. There is something wrong with your bra - whether it’s the size, shape, or style. There is a bra out there for everyone.
• If you need more support, don’t automatically buy wider straps to cinch up. Most of the support should come from the band, so make sure that is the correct size to properly support you.
• Go through your lingerie drawer at least once a year to get rid of anything old, worn out, or stretched out. This is also a good time to get re-sized.
• Get rid of all the sweats you wear to bed – be sure to wear something pretty and feminine! Even if you live with someone you don’t want to be super sexy in front of, there is modest and feminine loungewear that will make you feel your best.
• “The perfect bra is like the perfect man: sensitive, supportive, and will never let you down.”