The Lingerie Post » Michelle Mone

Ultimo Wants YOU to Model Their Lingerie!

Kelly — Thu, 18 Nov 2010 14:22:18 +0000

If you have dreamed of joining the ranks of Kelly Brook, Peaches Geldof, and Melanie Brown by modeling for Ultimo, now is your chance! Ultimo has launched a model search, and they are looking for 24 “real” women like you and me with all sorts of backgrounds, bodies, and shapes. The winners will win a trip to London for a professional photoshoot, and will walk away with 6 months worth of Ultimo lingerie. And, of course, the campaign will be showcased in national media and Debenhams stores.

Michelle Mone commented to Herald Scotland on the decision:

Celebrity endorsement is so ubiquitous now and, with the recession going on, I think women relate much more to other real women and respond more positively.

To enter, you must be over the age of 18, and have a bra size of 30-38 A-G. To enter, visit the Ultimo website.

Ultimo Drops Peaches Geldof, Picks up Kelly Brook

Kelly — Tue, 30 Mar 2010 08:37:23 +0000

We were excited to see Peaches Geldof in recent campaigns for Miss Ultimo (see them here, here and here), but she is now being dropped from Ultimo in light of rumors about a drug and sex scandal. An Ultimo spokeswoman said:

“We have been in meetings all morning with regards to the stories that have surfaced over the weekend about Peaches and unfortunately we have no option but to terminate her contract.”

She went on: “Miss Ultimo is a brand geared towards a young female audience and as a company we have a social responsibility to ensure we are promoting only positive role models that young women can aspire to.

“We are thus in the process of removing Peaches from the website and we are working with Debenhams to remove her visuals from all Miss Ultimo shops and window displays throughout the UK.”

Ultimo founder Michelle Mone elaborated:

“We’ve given this a lot of thought, but there’s a point where a business must stick to its principles and as a brand that targets young women, we feel it is impossible for Peaches to continue to work with us as the face of Miss Ultimo lingerie.”

It’s not all bad news at Ultimo, however! Kelly Brook has been signed on as the newest spokesmodel for the brand, following in the footsteps of Mel B. Here are some stunning photos from the new campaign:

Kelly is quoted on the Ultimo website as saying:

“There is something incredibly sensual about lingerie; I find that it always makes me feel confident and sexy, knowing I’ve got something beautiful underneath my clothes.”

Mone said:

“Kelly is a natural beauty and is effortlessly sexy, making her the perfect choice for Ultimo. She epitomises the Ultimo woman and looks incredible in our new designs. This campaign is our most striking yet and represents the qualities of the new range: irresistibly sexy, luxurious, aspirational and feminine. The pictures really do speak for themselves.”

Ultimo Founder Makes Queen’s New Year Honors List

Bruna — Tue, 05 Jan 2010 01:16:18 +0000

Michelle Mone, founder of Ultimo Lingerie, is among the list of lucky people to be included in Queen Elizabeth II’s 2009 New Year Honors list. She was named as an Officer of the Order of the British Empire, or OBE, which is the fourth best rank in the Most Excellent Order of the British Empire, an order of chivalry.

Michelle Mone with English celeb Jordan. Photo via Daily Record.

Mone was named an OBE for her services to businesses in the lingerie industry. “I’m absolutely thrilled, honored and delighted,” she told the Daily Record. “When I left school at 15 years old, I would never have dreamed that I would be recognized this way.”

Visit the Daily Record to check out a video of Mone discussing her reaction to the news!

Diamond Boutique Launches Revolutionary Bra

Bruna — Tue, 15 Dec 2009 09:25:18 +0000

Elen Rivas, the face and body of Tesco’s Diamond Boutique lingerie range, has just unveiled a new revolutionary style for the retail giant: the Limitless Bra. Designed by the creators of Ultimo, the new bra—dubbed as the most innovative lingerie ever—took an entire year to make. It comes with a selection of straps and features a whopping 24 hook positions in each cup and another 28 on the back strap, offering women an enormous variety of ways to wear it. And at only £16 ($26), the style is truly a super value.

Michelle Mone

It’ll be available in black and nude and in sizes 32 to 38, A to D. Michelle Mone, founder of Ultimo, told the Daily Mail the bra is a “must-have” for every girl’s top drawer. “These days fashion is so experimental, it’s often a hassle finding the right bra for the right outfit, any girl will tell you,” she told them.

In another interview with Marie Claire UK, Mone said: “The Limitless Bra is unlike any other bra available on the market and can be worn hundreds of different ways. Women will be thrilled to find out that this really does deliver every bra style they will ever need, plus some!” Sounds super exciting!

Desperately want one yet? According to the same Marie Claire article, the style will hit all Tesco stores and the Web site December 10^th.

Check out some of the ways the bra can be worn below!

Read more about Tesco’s Diamond Boutique range here!

Photos via Tesco/Diamond Boutique

Founder of Ultimo Designs Luxury Items for Tesco

Bruna — Wed, 30 Sep 2009 08:14:57 +0000

Michelle Mone, the founder of Ultimo, has designed a luxury lingerie range exclusive to UK-based store Tesco called Diamond Boutique. And in true Tesco fashion, the pieces offer a great value with items selling for as little as £7 a pop.

“I’m so proud to have produced something that’s so accessibly priced, but doesn’t comprise on quality or fit,” said Mone. (pictured left)

Coming in sizes 32A to 38D for bras and 8 to 18 for briefs, Diamond Boutique features charming styles made with satin, silk and lace. English singer Jessica Taylor (pictured right) has been tapped to be the face and body of the brand.

“I love the new collection, it’s so pretty and really, really luxurious,” said Taylor. “Every woman loves beautiful lingerie and feeling fabulous, and the new Diamond Boutique collection delivers on both counts! The designs from the new range are incredibly stylish, but without the designer price tag.”

Left: Polka Pleat bra, £16; Polka Pleat thong, £7; also available Polka Pleat short, £8; all in coral with sheer black polka dot textured mesh and a luxury lace trim.

Middle: Overlaid Lace bra, £16; Overlaid Lace short, £8; also available Overlaid Lace thong, £7; all in pink with black lace.

Right: Vintage Satin bra, £18; Vintage Satin short, £10; also available Vintage Satin tie side brief, £8; all in aqua with black overlaid lace.

Locate a Tesco store near you here.

Photos courtesy of Tesco.

Ten Year Timeline of Michelle Mone and Ultimo

Rene — Sun, 17 May 2009 03:08:43 +0000

Michelle Mone is celebrating ten years of Ultimo in 2009. As a tribute to this Glaswegian designer, TLP has put together a timeline of important events over the last ten years in Mone’s life, the company, the brands, and of course the frequently changing lineup of spokeswomen. You can view the timeline by clicking on the image.

Timeline constructed by referencing: