The Lingerie Post » Franceska Luther http://www.the-lingerie-post.com The most beautiful lingerie and swimwear in the world... Tue, 24 Nov 2009 10:00:15 +0000 http://wordpress.org/?v=abc en hourly 1 Lydia Hearst: Myla’s New Face http://www.the-lingerie-post.com/2008/08/lydia-hearst-mylas-new-face/ http://www.the-lingerie-post.com/2008/08/lydia-hearst-mylas-new-face/#comments Thu, 31 Jul 2008 23:25:45 +0000 Kelly http://www.the-lingerie-post.com/2008/08/lydia-hearst-mylas-new-face/ Myla has a new spokesmodel lined up: Lydia Hearst! Lydia is the great-granddaughter of newspaper Lydia Hearst for Mylatycoon William Randolph Hearst and the daughter of Patty Hearst, who was snatched by the Symbionese Liberation Arms in 1974.

Lydia was crowned supermodel of the year at the 2007 “fashion Oscars,” the Michael awards, and has has been photographed by Mario Testino and Terry Richardson. She will front the new autumn/winter collection of 1940s-inspired lingerie, due in shops on Monday.

Franceska Luther, the creative director of Myla, said that the 23 year old model is expected to bring “intelligent sexuality” to the new range.

“We were delighted when the opportunity arose to work with Lydia. She has an amazing dynamic energy. She perfectly represents the Myla women.”

Lydia Hearst for MylaLydia Hearst for MylaLydia Hearst for Myla
Lydia Hearst for MylaLydia Hearst for MylaLydia Hearst for Myla

]]> http://www.the-lingerie-post.com/2008/08/lydia-hearst-mylas-new-face/feed/ 0 Myla Lingerie – Beauty and the Bedroom http://www.the-lingerie-post.com/2007/09/myla-lingerie-beauty-and-the-bedroom/ http://www.the-lingerie-post.com/2007/09/myla-lingerie-beauty-and-the-bedroom/#comments Fri, 07 Sep 2007 16:45:26 +0000 Kelly http://www.the-lingerie-post.com/new-collection/myla-lingerie-beauty-and-the-bedroom.html Myla, the seven-year-old luxury lingerie, accessory, and toy label, has been mentioned on The Lingerie Post before, but never featured. I’m changing that now! They have launched their first advertising campaign for the fall collection, called “Myla – Beauty and the Bedroom.” There are eight moody photographs for the campaign, taken by photographer Ben Hasset. The photographs showcase the Autumn/Winter 2007 collection on models relishing the collection while laying on a bed of luxurious black silk. Franceska Luther, Myla’s creative director, said of the collection:

For the autumn/winter shoot, we explored the concept of nostalgia, modern femininity, sophisticated sexuality and the irresistible desire for exquisite lingerie.

Myla Ad Campaign Myla Ad Campaign

Enjoy the sneak peek of some campaign photos! In other news, the brand is expanding with Harvey Nichols and Henri Bendel beginning to stock the line this season. Myla will also be opening a second boutique in New York early next year.

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