Second Base is the brainchild of CEO, Jennie Horn, who desired to be both fashionable and professional.  Rather than trade one for the other, Jennie found a way to maximize the options in her closet by creating this innovative camisole.  She’s quoted as saying, “I realized that a camisole with less fabric would allow me to wear my favorite pieces at work without feeling self-conscious or dealing with the extra bulkiness of a regular camisole.”  I agree!  I, too, find myself facing this dilemma.  Fortunately, Second Base has four solutions!

Sarah is similar to a classic camisole.  With thin, 1/4″ adjustable straps, it provides flexibility in the amount of coverage.  The wide-strapped Meredith, on the other hand, is the perfect solution for covering up bra straps when you want to keep them hidden.  This style is similar to a tank top and has a higher back for additional coverage.  Marlo, modeled after men’s undershirts, is a ribbed tank top suitable for wear under most dresses and tops.  This cut is a little less conservative and may show your straps.  Perfect if you are going for a sexier look!  The last style, Brittany, is classically designed like Sarah offering the adjustable 1/4″ straps, but also features a lace trim at the neckline for additional styling.

Second Base will debut this fall at specialty retailers including Town Shop and La Petite Coquette in Manhattan, but can also be purchased online at the Second Base website.  Prices range between $29 and $31 for sizes XS – 4X in Black, White, and Ivory basics as well as a variety of fashion colors including Red, Brown, Charcoal, Navy, and Violet.

Don’t forget to tell us just how much you love your Demi Cami!  Chat in our forums, post on our Facebook page, or tweet on our Twitter!

Fleur’t is possibly best known for its super comfortable and super soft lulu’s boy pant! To accommodate the wide range of women who swear by this staple, lulu’s boy pant are now available in two new sizes – Petite/Small and Large/Large in addition to the already existing Small/Medium and Medium/Large! And the sizes aren’t the only new addition. Fleur’t has added an assortment of fun, eye-popping colors and cute, sassy patterns. I’m a fan of the solids papaya and pink lavender as the patterns lemongrass damask and rose giraffe! Also find these colors and patterns in the low-rise thong, lace v-thong, and g-string. The lulu collection, which in addition to the boy pant and low-rise thong, includes a bralet, criss-cross cami, lace strap cami, long cami, criss-cross chemise, and a new yoga pant! Mix and match them all for a cute and cozy look. The amber collection is a fleur’t favorite featuring pretty lace overlays. Again, the pieces in this group can be mixed and matched. In addition to the camis and chemise, the amber collection is noted for its delicate kimono robe. New to the amber collection are a lace bralet and matching ½ lace thong boy.

Spring/Summer 2008

The Spring/Summer collection is already in stores and will continue to appear in stores over the next few months. One new group for spring, valerie, features heathered rayon spandex in black and grey edged with ivory stretch cluny lace. Both the empire cami and chemise are marked by a very fleur’ty open front. The same stretch lace accents both the tunic and cropped ruffle pant.

I love the chantal group as it reflects a new trend in fleur’t lingerie – prints! Made of silk charmeuse and overlaid with lace, chantal is perfect for lounging or sleeping. In addition to hot pink and aqua, the lace bust cami and chemise and coordinating boxer short also is available in coral swirl or aqua swirl prints.

With spring comes an influx of weddings, so vanessa is perfect for the blushing bride. Choose from a lace front low-rise thong, lace bralet, and lace bust cami and chemise.

Speaking of prints (again), jessica is an all print group that evokes a youthful spirit! Pair the cami with the matching lace brief or long wide leg pant or the chemise with the lace v-thong. Prints include pink leopard, green floral, pink polka dot, and ivory polka dot!

If all of this wasn’t already enough, lulu has to make an impression on spring! Look for lulu in light, airy springy colors like white, sky, and pink! In April, lulu is available in pink, lemon, and seafoam before brightening things up in May with whimsical colors like fuchsia, papaya, and orchid. Perfect for the tropical vacation you will need around that time! After all that fun, it will be time for rest and relaxation. Muted colors like ivory, pink, and black are accented with a silvery shade called dove, reflecting the calm and serene onset of summer.

There are so many other exciting elements to the collection including more prints, more bright colors, and more styles. I love the low rise ruched back panty in the amy collection as I think the ruched looked is absolutely darling and flatters the female form. Additionally, it is edged with a sweet heart shaped elastic, which I am sure will make it popular with lots of ladies. I also like the agatha collection as it offers a new tunic dress for the client who wants a little more coverage. In the caroline collection, there are a range of styles with a variety of coverage options. Choose from the spaghetti strapped, lace bust cami and chemise or the lace tank and tank dress featuring wider straps for additional coverage.

Ready to buy? Where should you go to find fleur’t? Click here for a list of stockists or try online at Urban Minx (a new find for me). Images of the fabulous prints and other highlights of the collection will be up soon!

In August, the Pixelate collection is introduced. A new, everyday classic using a new balconette bra profile. Complete the look with the bikini (featuring ruching on the back seam) or thong. Made from a stretch mesh, Pixelate will be available in Black and White in August and in Crystal Rose in November. Another great addition arriving in August is Pigment. Leading the way as one of the first contour bras for larger cup sizes, this sophisticated style is made of a gorgeous diamond print satin. The matching satin bikini features mesh side panels.

Starting in September, more glorious masterpieces will hit the stores. Art Deco is an exquisite range as it meets style with comfort. The balconette bra and matching bikini, in a beautiful, soft neutral, Moonlight Fawn, are made of a soft microfiber and edged with a contrasting guipere embroidery. Delightful! Conceptual is a beautiful profile that accomodates through a G cup! Using modern and elegant eyelash lace in Crabapple Coral against a nude lining is flirty, but classy. With an eyelash lace front and mesh back, the bikini completes the look.

In October, introduce yourself to Perfection. This well-constructed, vertical seam profile gives the bust an amazing lift. In White Smoke, this stunner features delicate lace, piped seams, and adorable rosettes. October also welcomes Restoration, another bra in the new contour profile. Made of silky microfiber in Navy, the glamorous look is completed by the White Smoke eyelash lace and stretch ribbon detailing.

Calligraphy, arriving in November, is one breathtaking range! The Linen Cream fabric is accentuated with a “tattoo” embroidery in a rich turquoise. A satin trim completes the sweet and fashionable look. November and December will welcome back some of the favorite ranges such as Conceptual, Restoration, and Perfection in additional colors.

Want to see a few more looks?  See below. 

This beautiful collection hits stores starting in August.  For now, enjoy the wonderful looks in stock now and work your curves! Find Fayreform at Bloomingdales, Nordstrom, and other stores near you.  See here for a list of stockists. 

I recently tried the Pure Style Girlfriends Pick-Me-Up Breast Lift-Up Tape. After trying numerous products like this before (with little success), I was interested to see how this brand would work for me. In the past, I had tried adhesive bra cups that taped from the bottom, which left a natural shape to still be desired. So I tried the kind that taped from the top. And still, I was not quite impressed with the shape or lift. So I was curious as to how Pure Style Girlfriends would be different. The first thing I noticed that was different was the Patent Pending tape. Rather than forming cups just below or just above the breast, the tape is designed to lift from underneath. I believe it is this vertical lift that sets this product a part from the rest. I was able to have both lift and shape. While the product is ideally suited for A-D cups, I was suprised at the success I experienced with the product. Additionally, I was impressed with the Pure Style website as it features a quick clip of how to use the tape.

So, check out Pure Style Girlfriends soon. Let us know what you think in our forums. To find a store near you, enter your zip code here, or purchase online at Bare Necessities.

The machine washable (!) Slimpressions are available in Black, Brown, White, and Nude and in sizes 1, 2, and 3 which correspond with pant sizes. Why pant sizes? The torso of Slimpressions is long enough to cover your entire midriff so is sized to match that area of your body.

Want more information? The Slimpressions website is very thorough in detailing the specifics of the garments. While you are there, sign up for the preferred pre-sales customer list. In the meantime, we’ll keep you posted of the latest developments as we hear of them!

Can’t choose just one? Sign up for the Smart Ass Monthly Knickers delivered directly to the recipient’s door!

Smart Ass is not just fun, but functional and comfortable as well. In addition to the thongs, Smart Ass boasts a lightweight, flirty, and feminine Everyday Sexy Collection made of European-inspired mesh and beautiful stretch lace. Choose from the “finally-long-enough” cami, “girl’s-night-out” cami-doll, “it’s-a-wrap” robe, or “pretty-sexy” chemise. All can be mixed and matched with the low-rise thong, low-rise bikini, or low-rise gal short. With six sassy pattern choices, the options are limitless! The camisole and panties are already available in Pink Hearts and Black Scroll. Those items and the rest of the collection will soon be available in Cashmere Rose, Purple Zebra, Angel Blue, and Blue Flowers.

Purchase online at Smart Ass Intimates or at a store near you!

It won’t be lasting much longer, so make sure to post your comment soon.We look forward to hearing from you!