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	<title>The Lingerie Post &#187; Tiger Lily</title>
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	<description>The most beautiful lingerie and swimwear in the world...</description>
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		<title>Tiger Lily Set to Launch in US</title>
		<link>http://www.the-lingerie-post.com/2009/03/tiger-lily-set-to-launch-in-us/</link>
		<comments>http://www.the-lingerie-post.com/2009/03/tiger-lily-set-to-launch-in-us/#comments</comments>
		<pubDate>Tue, 24 Mar 2009 10:30:07 +0000</pubDate>
		<dc:creator>Rene</dc:creator>
				<category><![CDATA[New collection]]></category>
		<category><![CDATA[Swimsuit]]></category>
		<category><![CDATA[Swimwear]]></category>
		<category><![CDATA[Tiger Lily]]></category>

		<guid isPermaLink="false">http://www.the-lingerie-post.com/?p=4070</guid>
		<description><![CDATA[Can you remix beach culture by sampling different fashion memes? Tiger lily thinks so. They embrace their &#8220;perfectly imperfect&#8221; aesthetic. They make sportswear, mainly swimsuits and cover ups with a &#8220;boy meets girl&#8221; styling. Supermodel Jodhi Mears is the designer behind this brand. Jodhi runs the Australian version of Britain&#8217;s Next Top Model. Based in [...]]]></description>
			<content:encoded><![CDATA[<p>Can you remix beach culture by sampling different fashion memes?  Tiger lily thinks so.</p>
<p style="text-align: center;"><a href="http://www.the-lingerie-post.com/wp-content/uploads2/2009/03/tigerlilly-usa-2009-0.jpg"><img class="size-medium wp-image-4071 aligncenter" title="tigerlilly-usa-2009-0" src="http://www.the-lingerie-post.com/wp-content/uploads2/2009/03/tigerlilly-usa-2009-0-435x383.jpg" border="1" alt="" width="435" height="383" /></a></p>
<p>They embrace their &#8220;perfectly imperfect&#8221; aesthetic.  They make sportswear, mainly swimsuits and cover ups with a &#8220;boy meets girl&#8221; styling.  Supermodel Jodhi Mears is the designer behind this brand.  Jodhi runs the Australian version of Britain&#8217;s Next Top Model.</p>
<p style="text-align: center;"><a href="http://www.the-lingerie-post.com/wp-content/uploads2/2009/03/tigerlilly-usa-2009-1.jpg"><img class="alignnone size-thumbnail wp-image-4072" title="tigerlilly-usa-2009-1" src="http://www.the-lingerie-post.com/wp-content/uploads2/2009/03/tigerlilly-usa-2009-1-210x184.jpg" border="1" alt="" width="210" height="184" /></a> <a href="http://www.the-lingerie-post.com/wp-content/uploads2/2009/03/tigerlilly-usa-2009-2.jpg"><img class="alignnone size-thumbnail wp-image-4073" title="tigerlilly-usa-2009-2" src="http://www.the-lingerie-post.com/wp-content/uploads2/2009/03/tigerlilly-usa-2009-2-210x184.jpg" border="1" alt="" width="210" height="184" /></a></p>
<p>Based in Australia, Tiger lily runs two operations <a href="http://www.Tigerlilyswimwear.com.au">in Australia</a> and <a href="http://www.Tigerlily-usa.com/">the US</a>.  The US operation is set to launch for Spring 2009.  Here are some pieces from their 2009 collection.</p>
<p style="text-align: center;"><a href="http://www.the-lingerie-post.com/wp-content/uploads2/2009/03/tigerlilly-usa-2009-5.jpg"><img class="alignnone size-thumbnail wp-image-4076" title="tigerlilly-usa-2009-5" src="http://www.the-lingerie-post.com/wp-content/uploads2/2009/03/tigerlilly-usa-2009-5-210x184.jpg" alt="" width="210" height="184" /></a> <a href="http://www.the-lingerie-post.com/wp-content/uploads2/2009/03/tigerlilly-usa-2009-6.jpg"><img class="alignnone size-thumbnail wp-image-4077" title="tigerlilly-usa-2009-6" src="http://www.the-lingerie-post.com/wp-content/uploads2/2009/03/tigerlilly-usa-2009-6-210x184.jpg" border="1" alt="" width="210" height="184" /></a></p>
<p>The products are relatively easy to find in Australia.  <a rel="nofollow" href="http://www.surfstitch.com/index.cfm/a/catalog.prodShow/vid/49516/catid/366/active/1">Surf Stitch</a> carries many pieces, but I haven&#8217;t found US or UK retailers yet.  In the UK, there is already a brand called <a rel="nofollow" href="http://www.debenhams.com/webapp/wcs/stores/servlet/category_10001_10001_19689_-1">Tigerlily</a>, but they produce clothing for little children.  This may be the reason Jodhi uses the split form of the brand name.</p>
<p style="text-align: center;"><a href="http://www.the-lingerie-post.com/wp-content/uploads2/2009/03/tigerlilly-usa-2009-3.jpg"><img class="alignnone size-thumbnail wp-image-4074" title="tigerlilly-usa-2009-3" src="http://www.the-lingerie-post.com/wp-content/uploads2/2009/03/tigerlilly-usa-2009-3-210x184.jpg" border="1" alt="" width="210" height="184" /></a> <a href="http://www.the-lingerie-post.com/wp-content/uploads2/2009/03/tigerlilly-usa-2009-4.jpg"><img class="alignnone size-thumbnail wp-image-4075" title="tigerlilly-usa-2009-4" src="http://www.the-lingerie-post.com/wp-content/uploads2/2009/03/tigerlilly-usa-2009-4-210x184.jpg" border="1" alt="" width="210" height="184" /></a></p>
<p>Photos courtesy of Tiger Lily</p>
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