The Lingerie Post » Myla

Myla Lingerie Autumn/Winter 2009

Press Release — Thu, 17 Sep 2009 23:00:03 +0000

For Autumn Winter 2009 Myla offers women something to indulge all sides of their femininity. Drawing inspiration from the opulence of the 1940’s, elegant design and strong silhouettes will give rein to the inner seductress while fun and frivolous feminine detail will appeal to the cheeky fun loving girl in all of us.

Fashion Lovers can indulge their passion for exquisite design with the fabulous couture collection. The opulent indulgence of the 1940’s are key with a strong feminine silhouette, deeply luxurious silks, French lace and vintage detailing. You will feel every bit the sophisticated seductress in Angelica in tea rose or ruby silk with lace trimmed straight cut balcony bras, cute mini knickers and retro deep suspenders.

Fanciful offers a truly romantic take on feminine glamour. Soft womanly shapes come in delicate French lace, pure silk or sheer mesh heavily adorned with elaborate Swiss embroidery. For girlish allure there is Saskia in vintage taupe or black, choose from French lace soft bras or push up bras and skirted knickers. Turn up the bedroom drama a notch with monochrome Frieda coquettish 1/3 cup boned bras and deep Brazilian thongs with detachable suspenders, a perfect match for vintage seam stockings.

Fun and flirty Frills is perfect for indulging your truly girly side. Frivolous ruffles and pretty bows run riot on cute mesh Florence in a luscious color palette of vanilla, grape, candy and ruby. 1/3 cup bras give the perfect bedroom cleavage, while frill vintage suspenders and cute little mesh babydolls will make you feel every inch a sumptuous 1940’s pin up.

Perfect for spicing things up in the bedroom the Boudoir range offers an array of risqué lingerie and fun bedroom accessories. Master the art of seduction with provocative Agnes silk peep or ¼ cup bras and thongs. Indulge your inner bad girl with a pair of cheeky open knickers matched with retro suspender and kitsch nipple pasties or really put a smile on his face with a selection of silk blindfolds, flirty tie-ups and fun bedroom toys.

If you’re looking for something comfy to lounge in, new this season Myla offers a selection of ultra luxe jersey and Claudette cotton jacquard pajama sets, camisoles and shorts. If you prefer to keep your sleepwear glamorous you will feel every bit the starlet in luxurious silk flirty babydolls, Desiree vintage cami sets, eye masks and chic pajamas.

All of these styles now available at Myla.com. Photos and article thanks to Myla.

Spring Finds at Journelle

Krista — Tue, 28 Apr 2009 11:00:45 +0000

It’s Spring! Well, at least it is starting to feel like it in New York City this week (although some of the temperatures were more fitting for summer!). And what better way to welcome in the warm weather than to update your lingerie wardrobe! I recently stopped by Journelle and was greeted by so many beautiful pieces for Spring! Not only are the pieces featured below perfect for you, but also great for gifts. With wedding and shower season already upon us, Journelle is one stop shopping for every type of bride to be.

See below for pictures of a few of my favorites. Visit the Journelle online shop to purchase these and many, many more! Don’t forget to tell us about your favorites in our forums.

Mimi Holliday Pomme Lace with Silk Plunge Bra and Back Bow Thong – luscious apple green with white embroidery and lace. Stunning! Also available with Peep Bottom Boy Short.

Huit Baiser Voler B1 Soft Bra and K10 Shorty – the ultimate Spring-y floral print accented by sweet lace ruffles on the bra and a sheer ruched mesh back on the panty. Simple sexiness!

Huit Instant Perdu Balconnet Bra and J10 String Thong (also available in the A8 Magic Air Bra and K10 Shorty) – classy cream with opulent embroidery. Divine!

Elle Macpherson Intimates Harmonies Contour Bra and Boyleg Boyshort – every day comfort in colorful and trendy turquoise and coral. Just darling!

Myla Annabelle Peek-a-boo Bra and Button-Back Knicker – delicate and feminine floral silk shiffon with a kick! Sweet Seduction!

Simone Perele Avant Premiere Demi Cup Plunge Bra and Boyshort - vibrant lace with exquisite floral detailing. Amazing! Don’t miss the Contour Bra, Thong, and Suspender Belt.

The Lake & Stars Truce romper – airy and flirty featuring suspender-like straps. Super sophisticated!

5 Sexy Lingerie Must-Haves on Oprah

Krista — Wed, 29 Oct 2008 23:45:48 +0000

This past Monday, talk show maven, Oprah Winfrey, featured a segment on her popular talk show about the 5 Sexy Lingerie Must-Haves. What are the essentials for looking and feeling sexy?

1. Flirty date bra

2. Cleavage enhancing bra

3. Strapless bra

4. Elegant camisole

5. Sexy panties

Purchase your top 5 and many more items at BareNecessities.com. Don’t forget to sign up for the catalog while you are there!

Here are some of my favorites!

Myla Private Sale at Koodos

Quick Blurbs — Tue, 28 Oct 2008 20:45:18 +0000

Koodos, an online retailer specialized in selling the best brands at the best prices, is having an exclusive private Myla lingerie sale that just launched and that’s going on until the 4th of November…

There is up to 75% off pieces and they come in a good size range: bras 30-36 chest (A-DD) and knickers S, M, L. Plus, there are pretty silk satin and lace slips and camisoles for sale as well.

Don’t wait too long as these’ll go fast!

Myla Lingerie Fall/Winter 2008-2009

Mandolina — Thu, 28 Aug 2008 20:40:59 +0000

Retro-inspired lingerie label Myla has just updated their website with the new Myla Fall/Winter ‘08-’09 collection, and I absolutely adore it. Every single time Myla stuns me with their new looks and every time I feel bad about hole this might leave in my lingerie budget…

Prices are about £80 ($160) on average for a bra, £50 ($100) for thongs/panties and up to £300 ($600) for the most high-end pieces…

Photos below are straight from the Myla site, where you can also start shopping!

Lydia Hearst: Myla’s New Face

Kelly — Thu, 31 Jul 2008 23:25:45 +0000

Myla has a new spokesmodel lined up: Lydia Hearst! Lydia is the great-granddaughter of newspaper tycoon William Randolph Hearst and the daughter of Patty Hearst, who was snatched by the Symbionese Liberation Arms in 1974.

Lydia was crowned supermodel of the year at the 2007 “fashion Oscars,” the Michael awards, and has has been photographed by Mario Testino and Terry Richardson. She will front the new autumn/winter collection of 1940s-inspired lingerie, due in shops on Monday.

Franceska Luther, the creative director of Myla, said that the 23 year old model is expected to bring “intelligent sexuality” to the new range.

“We were delighted when the opportunity arose to work with Lydia. She has an amazing dynamic energy. She perfectly represents the Myla women.”

Myla Lingerie Summer 2008

Mandolina — Fri, 06 Jun 2008 21:00:26 +0000

We actually showed you this Myla spring/summer collection before thanks to forum member Francoise back in February, but the Myla site now has way more high-quality photos of these gorgeous pieces so I decided to do a quick Myla-follow-up.

Hooray for Myla!

More about this collection on the Myla site.

Myla Spring Lingerie Collection

Francoise — Mon, 25 Feb 2008 23:36:47 +0000

This post is straight from our forums, thanks to Francoise! Join in on the discussion right here!

I’m loving all the girly ruffles and polka-dots – what do you all think of it?

Silk satin Ella knickers

Fleur mesh 1/3 cup bra + knicker

Colette spot silk chiffon babydoll

Suki mesh babydoll
very derivative of Kiki De Montparnasse, but I find the matching bottoms irresistible.

Silk + lace 1/4 cup + skirted open knicker

Again — join in on the forum discussion right here!

Pudding – Reading’s first luxury lingerie salon

Bert — Fri, 18 Jan 2008 22:48:22 +0000

Reading’s first luxury lingerie salon, Pudding, recently held its official launch party in The Walk, King Street, next to the Oracle. The party featured specially created Pudding cocktails, mini Pudding cakes , a fabulous catwalk show to unveil the Pudding collection as well as a charity prize draw in association with the Reading footballers’ wives’ ‘Royal Families’ charity.

Readers who have not yet heard about Pudding can be forgiven for thinking it’s an odd name for a lingerie shop! That’s because Pudding is far more than the average lingerie shop. Its owners, Helen and Paul Masters, describe it as ‘a luxury lingerie salon, where shopping should feel like a real treat…they want their customers to indulge!’

Their opening catwalk show featured an exclusive range of the world’s best brands, most of which are completely new to Reading. As Helen described, “Shoppers in Reading told us that they’d love to be able to treat themselves to world renowned luxury brands like Rigby and Peller, La Perla, Myla and Roberto Cavalli but until now that has meant a trip to Harrods or maybe an out of the way lingerie shop. There’s also a real demand for expert fitting and a wider size range than other high street stores offer – that’s where Pudding can help.”

Pudding was created to bring luxury lingerie to the high street for the first time and to offer a retail therapy treat for the woman who wants the best fitting and best looking bra , a divine pair of knickers or a stunning piece to wear on the beach that no-one else will have! Bras start at £32 so Pudding also have made luxury affordable to lots of shoppers.

Helen says she is very keen to encourage the women of Reading who haven’t been professionally fitted by a lingerie specialist to come and give it a go : ‘It’s free, fun and can instantly help you look half a stone slimmer and give you a trimmer waist . People often walk out of the salon wearing their new bra after a fitting because they love the change in shape it gives them so much that they don’t want to take it off!’ says Helen.

With more than 50% of Pudding’s research group admitting to having returned lingerie bought for them by their partner, Pudding also offers a tailored gift buying service for men, complete with gift buying advice; luxury gift wrapping and beautifully presented gift vouchers. As Paul, co-owner says “We also have a wish list that our customers can fill in to give some hints to their partner…so now there’s no excuses for buying dodgy gifts in the wrong colour or size!”

Pudding ~ Lingerie that’s good enough to eat

Additional notes
The Pudding range includes lingerie, swimwear, nightwear, hosiery, corsets, accessories and pamper products.
Brands stocked include: Le Mystere, La Perla, Myla, Pleasure State, Roberto Cavalli, Spoylt, Chantal Thomass, SPANK, Verde Veronica, Verdissima , Moontide, Maryann Mehlhorn, Hoola, Barbara, Edencoeur, Amoralia, Plie, Purelime, Girl From Ipanema, Esbelt, Soyelle. Free fitting and gift service available. The website: www.puddinglingerie.com, will be fully transactional from later in the year.

Myla Lingerie – Beauty and the Bedroom

Kelly — Fri, 07 Sep 2007 16:45:26 +0000

Myla, the seven-year-old luxury lingerie, accessory, and toy label, has been mentioned on The Lingerie Post before, but never featured. I’m changing that now! They have launched their first advertising campaign for the fall collection, called “Myla – Beauty and the Bedroom.” There are eight moody photographs for the campaign, taken by photographer Ben Hasset. The photographs showcase the Autumn/Winter 2007 collection on models relishing the collection while laying on a bed of luxurious black silk. Franceska Luther, Myla’s creative director, said of the collection:

For the autumn/winter shoot, we explored the concept of nostalgia, modern femininity, sophisticated sexuality and the irresistible desire for exquisite lingerie.

Enjoy the sneak peek of some campaign photos! In other news, the brand is expanding with Harvey Nichols and Henri Bendel beginning to stock the line this season. Myla will also be opening a second boutique in New York early next year.