a Texas girl is the grand prize winner of a photography contest sponsored by Maidenform and MySpace. After entering the Maidenform “This Looks Right” photo contest on MySpace, Jessica Degollado won $20,000 and the opportunity to go behind the lens at an upcoming Maidenform photo shoot.

The winning photo is a self-portrait that depicts Degollado dancing [...]

I got the following press release in my mailbox a couple days ago and I have to say this looks very promising:
Summer is upon us and women across the country have been working endlessly to get their bods beach ready. But how do women keep the motivation through the fall season? In this [...]

The results are in! HerRoom.com’s “Undie Awards” have been announced for 2008. The annual awards are given based on customer’s ratings of their favorite bras, panties, and more. Here are some of the winners this year:
Overall Bra (Average Figure):
Vanity Fair Body Sleeks Contour Stretch Bra

Overall Full Figure Bra (Tie):
Vanity Fair My Satin Fantasy Bra & [...]

Maidenform Brands, an affordable line of lingerie basics, has committed to an agreement with Donna Karan International to design, source, and market lingerie under DKNY and Donna Karan brands. The agreement has given Maidenform the rights to create a full collection of DKNY and Donna Karan inimate apparel, and this collection will be distributed worldwide [...]

Have you ever wanted a behind-the-scenes look at the design process for a new bra? Well, here it is! This clip from National Geographic’s documentary “Secret History of the Bra” shows the creation of a lightweight bra in Maidenform’s prototype design lab. It’s pretty interesting to watch the process, and has some interesting bra trivia.

Maidenform is almost ready to release their new Breakthrough™ Backless Bra. The “breakthrough” part of this style is that the bra still has traditional straps, so it can be worn comfortably under your sexy low-back dresses and tops. The Breakthrough™ Backless Bra is crafted with molded cups and silicone on the wire channeling to [...]