Other prominent labels at Lucile Lingerie are Aubade, Coco Ribbon, Empreinte, Marie Jo, Verdissima, … A great selection!

Combine their webshop with the already exciting resources like their Bra Fitting Guide and their excellent Advice for Men!

Check them out — and feel free to share your experiences with us in the forums!

So really everything could be just beautiful, if there were no telecommunication companies in the world. Who needs them anyway? As they dont seem to sell telecommunication. Really, I dont know what they do – Edlyn and me keep guessing – but for sure, they dont do in telecommunications. Same for logistic companies by the way.

We personally think that all these “service” companies purposely use leading words such as transport, logistics, telecommunications etc in their names to trick innocent people into believing they would actually do something for you. But then, when you ask for a specific service, it seems that the whole company just dissolves into hundreds of helplines with unfriendly people sitting around the world and all they do is driving you mad over the phone with blatant ignorance to hide the simple fact that the requested service, nor any other service for that matter, would exist.

We can tell you, being an online shop without internet access is a lot fun! And explaining this to German telecommunication companies is even more fun.

But we have survived moving from one office to another.

Good news is that over x-mas the portion of our male customers has increased dramatically! It seems as there are a lot of really nice guys out there, that fear no costs nor effort to surprise the queen of their hearts with a very special gift. Funny enough, we realised that guys always buy the more delicate, more costly, more luxurious – and of course more sexy outfit – than girls would do. They instead would rather go for the more practical thing. Who said again that guys don’t like shopping? I think, goal oriented as they are, guys just need something that motivates them. And what could be more motivating than seeing your heart’s queen in some hot Madame V babydoll? We had two big x-mas bestsellers: The Merveilleuse Set by Chantal Thomass and the Opium Set by Madame V.

We are very curious what will be the bestseller for Valentine’s Day…

We’ll see next time.

Liaison Dangereuse
Edlyn Mauke and Laurence Saunier, two German lingerie-victims in their early 30’s and founders of liaison-dangereuse.com, a fine French web-boutique for designer lingerie and accessories. Soon, they’ll also be opening a ‘real’ boutique in Hamburg, Germany!

Read all posts by the Liaison Dangereuse girls right here!

For us two girls it felt like entering lingerie’s paradise. By January 07 my best friend Edlyn and me finally had the guts to quit our safe and well paid marketing jobs for a not so safe and well paid career as lingerie entrepreneurs. But hey, what the hell! For years we had suffered from lingerie desert in Germany. Having an Italian boyfriend at the time and a French father, I just could no longer accept the fact that my choice of lingerie should be limited to white, crème, champagne or maybe rose – to ask for something very extravagant.

Where were all these beautiful labels that I had seen in VOGUE or Sex & the City? Of course there were one or two shops selling one or two pieces, but this had nothing to do with the choice a girl gets in Paris, London or Milan. Where the most beautiful cheeky and ironic Chantal Thomass pieces hang next to glamourous ID Sarrieri bras with all their affluent luxurious Italian details placed side by side to Madame V with her unique sexy styles. Something had to be done and www.liaison-dangereuse.com was born. Goal: bring the most stylish lingerie labels to Germany – and to us two girls .

Paris 07 was lingerie’s heaven. Unfortunately our favorite lingerie-queen Chantal Thomass was not at the fair, but after the first disappointment we somehow managed to get a private invitation to her fashion show. Imagine a grand boudoir style apartment in Paris’s chic 1er arrondissement with ornated walls and ceilings, golden mirrors, marble fireplaces and, instead of a catwalk, everyone seated around cosy small tables. Music starts, a glass of champagne in your hand and off the show goes. A brilliant play with female/male stereotypes: naïve posing with strawberry red lips and blonde Hollywood curls versus black pixie-cut and pinstripes. And our admired and beloved lingerie-queen herself just next to us! A glamourous French dame with straight black hair and deep red lips, dressed in her famous “dessous-dessus” styles, radiating pure Grandezza with every inch. That’s exactly how we fantasized about starting in lingerie.

However, after the first hype, we soon realized that building a lingerie business is a lot of work. And not everything is as fancy as sitting in a fashion show. Right after the show for example you have to decide what to buy. And there you go. Having opted for the most exclusive designer lingerie only, you cannot buy the pieces off the shelf just in time whenever you need it but you have to decide on two dates only what you are going to sell over the year. There are two designer collections per year, summer and winter, and that’s it. Meaning 6 months in advance you have to know what to buy and how much to buy. No way of bringing obsoletes back or reorder if you run out. Quite a risk to start with. What will be hot and what not? What are the pieces that earn money and what are the ones that ruin my return quota? There is no way to guess the right trends and quantities in advance. Ok, white, champagne and rose will probably always sell. But we started out to offer some choice!

And then, how will people know that we are there and have all the lingerie pieces in stock that they have fantasized their whole life about? With no budget for expensive advertising or PR agencies? Even though having seen “The devil wears Prada” we decided that there was nothing to loose and just phoned all the German fashion mags ourselves. Being scared as hell when we first had the German VOGUE on the phone, we got so surprised by how nice they all were! With all that glamour one sometimes probably tends to forget that the work of a fashion journalist, even at VOGUE, is about introducing new trends, new labels and new stores, including ours if we are lucky. So they would usually not bite over the phone but respond friendly to your request. In the end, we met a lot of very nice and very human fashion journalists.

And yes, we had quite some sleepless nights over the finest French lingerie that didn’t sell because of too high prices or charmingly playful English bras that sold as hell but didn’t fit and all came back. But all in all the first year into lingerie has passed so well that we will expand our online business with a real classic boutique in Hamburg. We already painted the walls, in violet! It looks gorgeous! A beautiful cosy boudoir in the city center to open in a couple of weeks. But more about this in next time…

Liaison Dangereuse
Edlyn Mauke and Laurence Saunier, two German lingerie-victims in their early 30’s and founders of liaison-dangereuse.com, a fine French web-boutique for designer lingerie and accessories. Soon, they’ll also be opening a ‘real’ boutique in Hamburg, Germany!

Read all posts by the Liaison Dangereuse girls right here!

Relighting a disco fire with this punchy new track, the accompanying video reignites Dannii’s trademark sexy panache – and so Madame V was the perfect style of choice for creating the definitive look of modern seduction.

Dancers clad in Madame V’s signature essentials range, V Elements, brought the regal red sets to life with neon shades of latex and bold moves, adorning centrepiece Dannii in a bold, hands on visual that is sure to set pulses racing.

Congratulations to Madame V — that’s excellent promotion for excellent linger!

The video:

Click here to view the embedded video.

With a focus on customer service, Boudiche offers fittings by their fit specialists in their luxurious, boudoir space. Their goal is to create a relaxed, pleasant, and fun experience in which the customer is treated like a queen. Need some advice or a recommendation on a product? The helpful staff is more than willing to assist you in finding the perfect fit. Once you have selected your items to purchase, they are carefully wrapped in tissue and presented in a gift box or ribbon tied bag. Getting married soon? An extra special in store extra is an exclusive fitting service for brides-to-be.

The same elegant feel is achieved on their website with its rich, regal, and inviting amethyst background. Boudiche ships to many countries worldwide. If you register on the site, you will gain access to the Boudiche newsletter, be eligible to create a personalized wish list, and buy items from the online shop. Another special online feature is the Boudiche “Men’s Guide.” This interactive guide is guaranteed to help any man find the right gift for the lady in his life (or at least put him on the right track!).

Boudiche offers something for everyone and features many beautiful and sexy pieces for sizes through a GG cup. In store, you can ask to see your ‘size box’ which features all the pretty things in your size.

With so much to offer, this decadent boutique is a winner for sure. Find out more on the Boudiche website. Anyone up for a trip to Scotland?

The Madame V pieces are those of their AW07 line we featured last week. I loved them before — and I love them now. At €219 for this excellent Romantica set for example, you pay for what you get, though!

I like the Pleasure State pieces though, even though they’re way more basic. The Pleasure State class shines through though, especially in sets like this pretty Cinta bra and Thong/Garter combo!

As you know I don’t like to talk too much when the 20 (yes, 20, I had trouble selecting!) pictures speak for themselves… I’ll stick to that habit!

Like these as much as I do? Check the Madame V website — it’s LOADED with info!

Upon entering the ballroom after a cocktail party, guests took their seats around the runway where models were already placed on stage wearing designs from the competitors. Following dinner, guests were treated to the runway show and the presentation of awards. The competition in each category was tough indeed, particularly in the Best Fashion and Best D+ competition. That one is closest to the heart, of course.

Perhaps what stood out in my mind the most, that many others attending the event also mentioned, is that women of all shapes and sizes were represented in the runway show.

One line, Best Plus Size award winner Tia Lyn (also appearing at the trade show), is an all-inclusive line that spans sizes small to 3x. This vintage inspired line features a variety of chemises, gowns, camisoles, and panties.

Also a contender for both Best Plus Size and Best D Plus finalist, Empreinte, is seeking to become more of a presence in the U.S. with its beautiful and well constructed pieces for fuller figure women. This 60 year old company based in France offers numerous options in sizing (up to a G cup) as well as high fashion and glamour. I am most impressed with the delicate embroidery and variety of moods the collection fits.

Other contenders for Best D Plus include my personal favorites, Panache and Elixir, Barbara, and the amazing Australian based line, Bendon. So expect more about some of those lines soon!

Best Fashion was probably my other just-can’t-pick-my-favorite category of the evening. With TLP favorites Marlies Dekkers, Madame V, Chantelle, and Elle MacPherson and one of my trade show finds, Lou, it was stiff competition! Lou will be debuting this fall with parts of the collection arriving in both September and November so check your local boutique. Perhaps my favorite part of the evening might have been when the team from Marlies Dekkers was accepting their award and shared their design philosopy. They design pieces to please women, but if it also happens to please men, then that’s great. I like their way of thinking!

Overall, it was a phenomenal evening of great food, great conversation, and GORGEOUS lingerie. You can drool over all the beautiful pieces like I did! See the video coverage of the show at Zoozoom.com.