On the Lovable site, Lovable’s Dianne Taylor says:

“Jennifer represents everything that our brand stands for – she’s a down-to-earth, beautiful and ambitious woman with a very cheeky outlook on life. We see Jennifer as a healthy, athletic role model for the Lovable audience, and look forward to having her on the team. Part of her involvement will be to work with our design team on the product development side of the business – Jennifer loves lingerie and is excited to be part of the process, from start to finish.”

Anyway, these photos are from the launch of Lovable’s new collection where Jennifer was accompanied by her yummy boyfriend Jake Wall.