The online shop is well-designed. Search by collection or by category. For you faithful Letters of Marque lovers, create an account for easy purchasing every time! Want to buy Letters of Marque for someone in your life and are not sure which lovely pieces to buy? With everything from camisoles and chemises to bloomers to babydolls, it is definitely a difficult choice. Fortunately, the online shop will soon offer gift cards so that you can let the lucky lady decide.

See more about Letters of Marque in a previous post.

Bodas was a new brand to me. With bras, knickers, camis, and more in cotton, mesh, and tactel, the collection is ideal for keeping you cool and comfortable as well as chic. In a variety of colors and styles, Bodas is perfect under clingy summer dresses and sexy summer short shorts!

With wedding season in full swing, I’m sure many of you are purchasing gifts for friends or perhaps for yourself. If you are looking for something a little different, I suggest Letters of Marque. This line proves that the sweet, vintage Victorian look can be sexy too. Soft and sheer with Leavers lace embellishments, it will be hard to choose between the bralette and cami and the bloomers and g-string. The collection also includes a babydoll and bed jacket.

Pretty, pretty! If you are in New York City, visit Journelle for a sampling of each of these collections. If you are out of the New York City area, you will soon be able to shop Journelle online, but in the meantime, check out Araks and Bodas at Lille Boutique and Letters of Marque at Nancy Meyer and Dollhouse Bettie. Enjoy!

I was highly impressed with the quality of collections by those whose names are not usually synonymous with the lingerie industry. More than just a famous name, each of the following collections brings a unique element to the growing intimate apparel industry and should be around for years to come.

One of the highlights of my day was meeting the talented actress turned lingerie designer Stacey Dash. Letters of Marque is her exquisite collection of romantic, Victorian inspired camisoles, bloomers, bralets, chemises and more. Created with French and English leavers lace and featuring shades of cream and ecru, this luxurious collection was inspired by a 150 year old Victorian “combing jacket” that Ms. Dash owned. In developing the line, she researched her own heritage and found that one of her ancestors was a Dutch pirate. “The Letter of Marque” is a historical document granting pirates permission to invade other ships and take possession of any goods found. Sparked by the story and her affinity for this era, “Letters of Marque” was launched. This collection is soft, pretty, and feminine with detailing such as delicate ribbons, dainty, pearl buttons, and classic, chantilly lace – an antique feel with a design appealing to today’s modern woman. Ms. Dash indicated that Letters of Marque will transcend being just a lingerie line and encompass elements such as bedding as she seeks to create a lifestyle line. I look forward to seeing this beautiful collection in stores soon!

So not only has Badgley Mischka entered the swimwear industry, but also the lingerie industry! The legendary duo, who have dressed numerous stars, truly understand a woman’s body so it is only natural that they would extend their knowledge of fit to intimate apparel. The line includes collections of silk and lace (featuring 100% silk), hosiery and lace, embroidery, shine, and galloon lace in a variety of colors and patterns including classic black and white as well as the fun and flirty hot pink and turquoise. In addition to the many options for color and texture, there are also a number of options for style including light lined, push-up, and underwire bras and hipster, thong, and g-string bottoms. There is no lack in attention to detail. I particularly liked the delicate eyelash lace trim used in the Lana collection as well as the rich embroidery featured in the Ava collection. The hardware on the bras as well as clasp area both bear the Badgley Mischka name. So classic! Not only is this collection beautiful and practical, but also reasonably priced with bras starting in the $46 range. Expect to see their national campaign launch this fall.

Another well known name is that of Ed Hardy. The vintage tattoo inspired label mostly seen on t-shirts and hoodies is now establishing itself as a quality lingerie line, Ed Hardy Intimates. While for now they have the basic cotton thongs, boyshorts, camis and chemises featuring the legendary tattoo designs, they are looking to expand into using other textures and colors while retaining the classic Ed Hardy feel. With a focus on comfort, fit, and function, these pieces are perfect for lounging around the house. I think this collection is great and will attract a new audience to the intimate apparel industry.

Unfortunately, Jessica Simpson Intimates did not show their line as planned. So I guess we will have to wait a few more months to see what is in store!

Stay tuned for much more coverage in the coming days (and possibly weeks…there’s a lot to report – lucky for us all!) including photos from the event as well as more coverage of National Underwear Day and the CILA awards! Enjoy!

And as always, please feel free to comment or question in our forums. We look forward to hearing from you.