Bright pinks, bold reds, classic blacks and white, mustard yellow, mixed stripes and cute little patterns all combine to make this a fun-loving, super-comfy collection. Sweet names like “Bonny Print” and “Poppy Stripe”, the company states that their top five best sellers are Bonny Print Boy Fit, Din Stripe Boyfit, Katie Double Stripe, Black Stripe Boy Fit, and Rugby Boy Fit.

All the panties are designed with a wide elastic waistband coloured to complement the rest of the brief in perfect detail. Further, the legs are all cut differently from the very high sexy cut as seen on the Black Stripe JA Cotton Knicker to a longer rounder discreet cut on the Pigeon Boy Fit. Some panties have prints with vertical stripes on the sides, others are solid colours with a printed section in the front, and yet more are solid colours with fancy waistbands.

In order to complete the fun-loving look, the company offers “singlets” (camisoles or undershirts) in a variety of styles, colours and patterns to mix and match with the knickers. Also made of cotton and elastane, ladies can choose from spaghetti straps, racer back and t-back. Singlets are perfect for layering worn either underneath another camisole or on top of a short sleeved tee.

James & August also sells a line of clothing and casual wear. Both the lingerie and street clothing lines are sold at many retailers throughout New Zealand as well as the company’s own website which includes an online store.

Five hundred guests, international models, local and international lingerie brands, entertainers and musicians participated in the high profile extravaganza. Some of the lingerie brands who showed their labels were Bendon, By Caprice, James & August, Triumph, UWC (The Underwear Club) and Zabu. According to newspaper reports, local participating models were Penny Picard and Tea Wood as well as Chantelle from America’s Next Top Model. Many other models from countries from around the world also participated in this extraordinary and worthwhile event.

With a goal of raising $50,000, thirteen designers created one of a kind items especially for the spectacular show. For a video report, click right here!