The Lingerie Post » H&M http://www.the-lingerie-post.com The most beautiful lingerie and swimwear in the world... Fri, 21 Oct 2011 21:23:33 +0000 en hourly 1 http://wordpress.org/?v= Sonia Rykiel pour H&M Lingerie http://www.the-lingerie-post.com/2009/12/sonia-rykiel-pour-hm-lingerie/ http://www.the-lingerie-post.com/2009/12/sonia-rykiel-pour-hm-lingerie/#comments Thu, 03 Dec 2009 21:50:11 +0000 Mandolina http://www.the-lingerie-post.com/?p=9849 Yesterday I showed you photos of the Sonia Rykiel pour H&M launch event in Paris – today, we have campaign and product photography to show off the brand new Sonia Rykiel pour H&M lingerie line.

Head in to a H&M store near your location to check out the pieces in person – they’re actually great quality! I’m not so fond of the roses-on-blacks, but the rest looks like absolutely amazing value for money!

Sonia Rykiel pour H&M 7 Sonia Rykiel pour H&M 6 Sonia Rykiel pour H&M 5 Sonia Rykiel pour H&M 4 Sonia Rykiel pour H&M 3 Sonia Rykiel pour H&M 2 Sonia Rykiel pour H&M 1 No 21 No 17 No 16 No 15 No 14 No 13 No 12 No 11 No 10 No 9 No 8 No 7 No 6 No 5 No 4 No 3 No 2

All these pieces are available at H&M now – and are on display on the H&M site – check it out!

]]> http://www.the-lingerie-post.com/2009/12/sonia-rykiel-pour-hm-lingerie/feed/ 0 Sonia Rykiel pour H&M Launch Event http://www.the-lingerie-post.com/2009/12/sonia-rykiel-pour-hm-launch-event/ http://www.the-lingerie-post.com/2009/12/sonia-rykiel-pour-hm-launch-event/#comments Wed, 02 Dec 2009 21:55:05 +0000 Mandolina http://www.the-lingerie-post.com/?p=9822 Sonia Rykiel pour H&M is Sonia Rykiel‘s exclusive new lingerie collection for fashion giant H&M (what’s in a name! – more background info in Bruna’s post from back in October) – and the label had an exclusive launch event last night at the Grand Palais in Paris. The celebrity-studded front row got a view of a beautiful yet affordable lingerie and loungewear collection that is expected to change H&M’s lingerie image across the globe.

We weren’t lucky enough to actually attend the event – but we do have these exclusive photos of the event and the lingerie.

Sonia Rykiel pour HM Paris 20 Sonia Rykiel pour HM Paris 15 Sonia Rykiel pour HM Paris 07 Sonia Rykiel pour HM Paris 22 Sonia Rykiel pour HM Paris 17 Sonia Rykiel pour HM Paris 06 Sonia Rykiel pour HM Paris 11 Sonia Rykiel pour HM Paris 08 Sonia Rykiel pour HM Paris 16 Sonia Rykiel pour HM Paris 03 Sonia Rykiel pour HM Paris 13 Sonia Rykiel pour HM Paris 05 Sonia Rykiel pour HM Paris 02 Sonia Rykiel pour HM Paris 19 Sonia Rykiel pour HM Paris 21 Sonia Rykiel pour HM Paris 01 Sonia Rykiel pour HM Paris 04 Sonia Rykiel pour HM Paris 09 Sonia Rykiel pour HM Paris 18 Sonia Rykiel pour HM Paris 12 Sonia Rykiel pour HM Paris 14 Sonia Rykiel pour HM Paris 10

If you want a more detailed look at these pieces – keep your eyes on the blog because we will be zooming in on the lingerie in detail somewhere later this week! More info is also already available on the H&M site.

]]> http://www.the-lingerie-post.com/2009/12/sonia-rykiel-pour-hm-launch-event/feed/ 3 Sonia Rykiel to Design Lingerie for H&M http://www.the-lingerie-post.com/2009/10/sonia-rykiel-to-design-lingerie-for-hm/ http://www.the-lingerie-post.com/2009/10/sonia-rykiel-to-design-lingerie-for-hm/#comments Tue, 06 Oct 2009 09:15:17 +0000 Bruna http://www.the-lingerie-post.com/?p=7808 anniversary-collection

Sonia Rykiel's spring 2010 40th-anniversary show. Photo: Imaxtree

Following in the footsteps of Roberto Cavalli, Jimmy Choo and Karl Lagerfeld, Sonia Rykiel is the most recent designer to team up with H&M to launch a guest line. For the holiday season the French house and the trendy retail chain will debut an accessibly-priced lingerie line, which will hit 1,500 H&M stores worldwide and major Sonia Rykiel boutiques around the world on December 5.

According to H&M’s creative advisor, Margareta van den Bosch, it was Sonia Rykiel’s 40th anniversary runway show (pictured right) that sparked their interest and led to the idea for the collaboration.

“This is a totally modern, new kind of lingerie look, and when we started to work with Rykiel on it, we just couldn’t stop,” said Bosch of the upcoming line. “It’s a wonderful highlight of our main collection.”

Rykiel—who has been dubbed the “Queen of Knits”—will also launch a knitwear collection in late February at H&M for women and girls accompanied by “playful accessories.”

“This collaboration fits perfectly with our philosophy,” said Nathalie Rykiel, president and artistic director of Sonia Rykiel. “The Sonia Rykiel pour H&M lingerie collection is the ideal way to offer the essence of Rykiel to a great number of women around the world, and a beautiful way to close the year.”

]]> http://www.the-lingerie-post.com/2009/10/sonia-rykiel-to-design-lingerie-for-hm/feed/ 1 Emmanuel Beart in H&M Lingerie ad http://www.the-lingerie-post.com/2007/12/emmanuel-beart-in-hm-lingerie-ad/ http://www.the-lingerie-post.com/2007/12/emmanuel-beart-in-hm-lingerie-ad/#comments Tue, 18 Dec 2007 23:06:19 +0000 Mandolina http://www.the-lingerie-post.com/2007/12/emmanuel-beart-in-hm-lingerie-ad/ The ever so classy French actress Emmanuel Beart looks gorgeous in this romantic (and Christmas-like, if I may say so a couple days before the big day!) lingerie ad by H&M. The comments on Youtube are mostly “lucky cat”-remarks (understandable) — but there was also this one by Rachel:

H&M is always a lifesaver.. stylish stuff that’s super affordable.

She’s right. H&M is great in their lingerie niche! Enjoy the ad!

Click here to view the embedded video.

]]> http://www.the-lingerie-post.com/2007/12/emmanuel-beart-in-hm-lingerie-ad/feed/ 0 Gisele Bündchen in H&M swimwear http://www.the-lingerie-post.com/2007/06/gisele-bundchen-in-hm-swimwear/ http://www.the-lingerie-post.com/2007/06/gisele-bundchen-in-hm-swimwear/#comments Thu, 07 Jun 2007 14:33:58 +0000 Bert http://www.the-lingerie-post.com/brands/h-m/gisele-bundchen-in-hm-swimwear.html The ever so sexy Gisele Bündchen in one of the previous H&M beachwear campaigns. Since Gisele will be working with H&M again in the near future, I’m sure we’re all anxiously looking forward to new photo sets like these (I have no clue whether or not I’m just talking to the men here ;) )!

Gisele Bundchen in Hennes Mauritz BikiniGisele Bundchen in Hennes Mauritz BeachwearGisele Bundchen in H-M beachwear
Gisele Bundchen in Blue H-M BikiniGisele Bundchen in Sexy HM swimwearGisele Bundchen Beachwear HM
Gisele Bundchen Colourful HM SwimwearGisele Bundchen Pink Halter KNotGisele Bundchen Superb White Bikini
Gisele Bundchen Sexy HM BikiniGisele Bundchen Beach Swimwear HMGisele Bundchen Beachwear

Enjoy the photo’s, they’re courtesy of H&M!

]]> http://www.the-lingerie-post.com/2007/06/gisele-bundchen-in-hm-swimwear/feed/ 0 Gisele Bündchen lingerie line for H&M http://www.the-lingerie-post.com/2007/05/gisele-bundchen-lingerie-line-for-hm/ http://www.the-lingerie-post.com/2007/05/gisele-bundchen-lingerie-line-for-hm/#comments Mon, 07 May 2007 14:34:34 +0000 Mandolina http://www.the-lingerie-post.com/brands/victorias-secret/gisele-bundchen-lingerie-line-for-hm.html gisele bundchen to start her own lingerie line with h-mAt this point these are just rumours, but we’re getting confirmations from reliable sources all over the lingerie world, and it seems like this has actually been in the pipeline for some time now… Apparently H&M has been talking to Gisele Bundchen for a few years (!), but due to her position Victoria’s Secret the plans never really turned into something…

Today, it seems like they have! Gisele and H&M will probably start working on the lingerie line as soon as her contract with VS finishes!

The New York Post quoted a source close to Bundchen:

“Gisele has been in talks with H&M for a long time, but for legal issues she has to wait for her Victoria’s Secret contract to end to start the project.”

Am I the only one excited about this?

]]> http://www.the-lingerie-post.com/2007/05/gisele-bundchen-lingerie-line-for-hm/feed/ 7 Claudia Schiffer for H&M: classic ad campaign http://www.the-lingerie-post.com/2007/03/claudia-schiffer-h-m-classic-ad-campaign/ http://www.the-lingerie-post.com/2007/03/claudia-schiffer-h-m-classic-ad-campaign/#comments Wed, 21 Mar 2007 18:59:10 +0000 Mandolina http://www.the-lingerie-post.com/brands/h-m/claudia-schiffer-h-m-classic-ad-campaign.html I’m sure you all remember the H&M lingerie ad campaign featuring the extraordinary Claudia Schiffer in the 2000 holiday season. Photographer Max Vaduku captured the German beauty like never before, and I remember men actually breaking bus stations here in Europe to get their hands on the Claudia Schiffer posters…

Doesn’t she make that H&M lingerie look glamorous? Then again, I’m sure she can make anything look fab ;-) .

Claudia Schiffer in sexy lingerie for H-MClaudia Schiffer in lingerie for H-MClaudia Schiffer in classic lingerie ad campaignClaudia Schiffer in blue lingerie for H-M

Claudia Schiffer in the legendary H-M lingerie ad campaignClaudia Schiffer looking beautiful in H-M lingerieClaudia Schiffer in lingerie for Hennes and Mauritz by Max Vaduku

Claudia Schiffer in H-M lingerie ad by Max VadukuClaudia Schiffer in 2000 H-M lingerie ad capaignClaudia Schiffer in H-M lingerie

Hope you enjoy the photo’s!

]]> http://www.the-lingerie-post.com/2007/03/claudia-schiffer-h-m-classic-ad-campaign/feed/ 2 H&M Lingerie: Introduction http://www.the-lingerie-post.com/2006/10/hm-h-m-lingerie-introduction-underwear/ http://www.the-lingerie-post.com/2006/10/hm-h-m-lingerie-introduction-underwear/#comments Mon, 02 Oct 2006 18:23:16 +0000 Mandolina http://www.the-lingerie-post.com/index.php/brands/h-m/hm-h-m-lingerie-introduction-underwear/ H&M doesn’t need an introduction. A global player on the confection market, targetting young and budget-minded shoppers with low-priced fashion, H&M is also a lingerie / underwear store. Yes, they’re not known for their A-brand quality underwear, but it’s too easy to judge them just on their reputation, no? Right….

I’ve bought quite a lot of H&M underwear, and I was never dissapointed. Why? You get what you pay for… If you pay $15 for a bra and $8 for a thong, you can’t expect to wear them for two years… You don’t get A-brand comfort, you don’t get A-brand quality, but if you pick right, you get a nice looking, very cheap lingerie set, to match a shirt you wear once a month… You won’t have the most comfy bra on, but it’ll look good…. What more can you expect for low-low prices?

Most of you will know what the H&M lingerie looks like, so I won’t be posting photo’s on this one. All I can say is: give them a chance, but remember: you get what you pay for, so don’t expect top quality. Select on looks only!

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