The new styles can also be seen in this Freya advert – it has been playing in UK theaters before showings of Fame, but if you live in the US (or just haven’t made it out to the movies in a while) here it is:

Click here to view the embedded video.

You can find these styles at Figleaves (US/UK), Bravissimo, HerRoom, and BareNecessities. Has anyone had a change to try out the Deco t-shirt bra yet? I’m dying to know what you think!

The above video is Freya’s new television commercial – their first! Its debut came this week as part of Sky Movie’s Girls Night In season. I think the video fits Freya perfectly – so quirky, enthusiastic, and fun!

TLP favorite, Marlies Dekkers, is now in stock at Journelle’s East 17th Street Location.  This CILA Award winning brand (recently featured on America’s Next Top Model ) never disappoints with its unique and intriguing designs and construction.  And new mommies aren’t excluded from the fun!  The Marlies Dekkers Maternity Bra is both fun and functional!  Don’t forget to pair with a matching panty. 

Also in stock are two ranges from Rosy, a new favorite brand of mine.  Both ranges from this classy and flirty French brand incorporate the signature Journelle color – purple!  Lovely!

Lavande SWK also makes its debut with a cheeky and sassy side-tie bikini.  Opulent silk in the front and airy chiffon in the back are perfectly paired to make this bikini both sugar and spice. 

And finally, for you fuller-cupped ladies, Freya!  Ladies through a HH cup can experience amazing fit and shape in this simple, underwire balcony bra.  Delightful!   

So get to shopping!  If you aren’t in the New York area and can’t stop by the shop, be sure to visit the webstore and make your purchases there.  Or refer the certain someone in your life to your favorite pieces!  After all it is the season of giving.  Enjoy!

The original Secrets From Your Sister is located at 560 Bloor Street West (at Bathurst).  The recently opened location is located at 2501 Yonge Street (at Eglington).  See here for maps and store hours.  Don’t forget to establish a customer file when you make your purchase.  It will be accessible at both stores for convenient shopping!

And, all new SFYS customers who shop at the Yonge Street boutique between now and November 30th will receive 20% off their first bra purchase!  Happy Shopping!

Thanks to Jen Aaron for the gorgeous photos below from the new Yonge Street store.  

But it’s the new designs that get me really excited. Mimi is gorgeously stunning in midnight black with dramatic pink, orange, and burgundy butterflies scattered across and all-over embroidery on the bottom cups. Pippa is a fun new style with a bold graphic print offset by muted colors. More funky prints can be found in the Matilda set, which steers clear of seeming too childish with French lace on the cups. Greta is at once mysterious and feminine, with cream rosettes on patterned black. Daisy combines polka dots and pale embroidery on a rich chocolate fabric, and nursing or expecting women can get a similar look from the tailored Dotty nursing bra. Cassie is especially pretty, combining pink flowers, sheer fuchsia net, and a dark green base which reminds me of a field of flowers!

Of course, as always, Freya has a wide range of sizes with band sizes starting at 28 and cup sizes running all the way to J! You can find a retailer on the Freya website, or order from the always popular Figleaves UK which already has a couple of the styles in stock. I’m sure Figleaves US will catch up soon!

DD+

We wanted to make shopping our catalog fun for fuller busted women. So we filled the book with great DD+ bras, and put a little orange “DD+” icon to really highlight those styles. One highlight was the Aragon balconette bra and thong set from Harlequin, a new brand that understands full busted women want luxury too. Full busted shoppers looking for fun, flirty bras (without having to sacrifice any support!) really took to the Arabella plunge bra from Freya. And we’re getting great feedback from our DD+ customers on Ultra lift strapless bra from Va Bien. The patented boning constructed within the cups keeps the girls up and keeps you looking fabulous all day.

Your Summer Bag of Tricks

We devoted a half page of our catalog to Pure Style Girlfriends, so we could show off this new designer of fun wardrobe solutions. Plenty of ‘oh, I didn’t know they made that’ styles that are perfect for summer fashions. Such as Stay Put Double Sided Fashion Tape to keep everything in place (pre-cut in a cute dispenser that is small enough to fit in most purses), or the Haute Stuff Underarm Liner, to prevent unsightly stains on your clothes.

No matter what they say, I still haven’t found a black dress friendly deodorant, so the new underarm liners are key to dancing your summer nights away. Pure Style Girlfriends offers seven different wardrobe solutions in all.

Under Summer Whites

Want to look great in white pants this summer? It’s all about the foundation. Such as Spanx High Falutin’ footless styles, perfect for under long and Capri length pants. Or Spanx footless panty hose, to provide shape from your mid-riff to your thighs and rid you of VPL. Love your white shorts or skirt?? Try Commandos CYA Panty. This laser cut seamless panty is virtually invisible underneath clothes. And of course, summer whites evoke simple luxury. Our catalog features the newest collection from Hanro, Cotton Sensation. The combination of the finest fabrics and classic silhouettes makes this group truly irresistible.

You may view our entire premier catalog here.

Heather – BareNecessities.com
Heather is the assistant buyer over at Bare Necessities. She buys shapewear and the luxury & designer bras (like Chantelle, La Perla, etc.), so she knows her lingerie.

Read all posts by Heather right here!

“Consider sports bras such as the Freya Active range, which are unique in their design as they shape and lift rather than compressing your bust whilst offering the ultimate in support and comfort.”

This new line comes just on the heels of a British study which found that typical sports bras (which flatten the chest uniformly to keep breasts from moving up and down) don’t help prevent the most painful front-and-back and side-to-side motions. Thankfully, Freya Active features separate cups on the new sports bras, which ease discomfort as they reduce movement in all directions. Find these new products at Figleaves (UK/US).

I’m getting the Vitamin A one myself, hoping to finally go to Hawaii this year.

Soda is a basic group available in Black or Coral Sands. Silhouettes include a balcony, bandeau, or soft triangle bikini top as well as a tankini top. Pair with a tie-side, classic, or fold brief, or short. This versatile range also includes two one piece suits – a halter and a soft cup.

Darling Harbour is downright sassy! Featuring a fun, polka dot print in Cappuccino, this retro chic range is available in a sweetheart padded bikini top or triangle bikini. Choose from a 50’s low-leg, tie side, or classic fold brief. The suit is also available in a one piece.

For a more tropical flair, try Beach Tiki. A bright and colorful print, Kiwi, adorns this flattering bikini. The balcony bikini and triangle bikini tops both provide a sexy silhouette. Both bottoms, hipster short and classic brief, include belt detailing.

Look like a Bond Girl in Vodkatini! This collection also features the flattering balcony and triangle style tops in addition to a tankini top. Complete the set with a retro brief or short, all in Cocoa Bay.

Next up – Fantasie Swimwear in a few hours!

The catalog features a Hanky Panky sleepwear set, exclusive to Bare Necessities, as well as the new luxury collection, Wacoal Luxe, prominently displayed on the catalog’s cover. My favorite part of the catalog (naturally), is the easy-to-identify icon indicating bras designed especially for full busted ladies – through size K (see more in the photos below)! With an online site that stocks over 3,000 styles from 125+ brands, I’m sure choosing what to leave out of the catalog was the most difficult task for this premier retailer.

As with BareNecessities.com, catalog shoppers have access to quality customer service including expert advisors, easy returns, and $5 shipping. Order online or by phone 24 hours a day.

Want to be the first on your block to have a catalog of your own (they just hit mailboxes on May 14th)? Sign up here to be a part of this groundbreaking, industry redefining endeavor. Happy shopping!