The Lingerie Post » Freya

Freya Looking for Blogger

Kelly — Wed, 06 Apr 2011 08:12:07 +0000

Freya, favorite brand of large-cup women everywhere, is looking for a new blogger! They are searching for someone who is passionate about Freya and loves to talk about it. In return, the blogger will receive lots of free goodies like:

New set of lingerie or swimwear every month
Digital camera
Gym pass
VIP access to the Freya factory and Fit School
Passes to the annual Moda lingerie fair

To enter, just visit the Freya Facebook page, where you will be asked to give a small writing sample (or video!). The finalists’ entries will then be posted to the Freya Facebook page for a vote.

Unfortunately, you have to be a UK resident to enter, and I know that leaves a lot of you guys out. But I’m crossing my fingers that a TLP reader in the UK does get the job!

Freya Introduces Freya Lounge

Kelly — Fri, 24 Sep 2010 08:55:57 +0000

New for the Autumn/Winter 2010 season, big-bust champion Freya is introducing a new collection called Freya Lounge. Freya Lounge is designed to offer relaxed and flirty loungewear, with some styles matching the season’s lingerie collection. Freya Lounge includes tops, lounge pants, and chemises styled in soft viscose lycra fabric and lace trims. The lounge tops and chemises feature hidden support (which you know I’m a fan of).

Freya Lounge will fit rougly women up to a G cup and a 40 back, but the pieces use the XS-XL system so the bra support isn’t exact. While the collection was set to launch officially in August, right now I can only find a few select styles on Bras and Honey. Please leave a comment if you’ve seen it anywhere else! I’d love to wear that leopard print cami while hanging out at home. Cute loungewear, a movie, a bowl of popcorn – sometimes that’s just what the doctor ordered!

Freya Autumn/Winter 2010 – Some Styles in K Cups!

Kelly — Sat, 18 Sep 2010 22:34:20 +0000

Ah, Freya. One of my most favorite brands – and one that rarely disappoints. This is one of those rare collections where I can’t help but show you something from every range because there is just no way I could pick a handful of favorites. Even the styles that have simply been revamped or recolored for the new season just seem better this time around. Let’s take a look:

I have to admit that I haven’t bought many new bras for months (other than replacing some t-shirt bras that had bit the dust), despite the fact that bras are my favorite type of lingerie. For a long time, not much really excited me enough to pull out my credit card – but looking at the new Freya styles, I’m now faced with an entirely different dilemma – how do I keep from buying them all? I have already purchased Nadine, and I’m this close to buying Frida. All the while, I’m still drooling over Jolie, Frankie, Jenny, Latisha, and Monet. What is your favorite?

You can find Freya at Figleaves, HerRoom, and BareNecessities.

Freya Lingerie Spring/Summer 2010

Kelly — Fri, 07 May 2010 19:42:00 +0000

The weather is warming up and you know what that means – fun, bright lingerie from Freya! The darling brand of fun-loving gals with large chests, Freya doesn’t disappoint this season with cheerful new designs, and fresh reimaginings of favorite styles (like the awesome Deco plunge bra or the no-fail Arabella set, this season with a suspender belt!). If you haven’t tried Freya yet, you really should – it’s one of my favorite brands and just the ticket for days you’re feeling happy, quirky, friendly, and cheerful. And if you’re not cheerful, surely putting on a colorful polka dot set will make you happy before too long, am I right?

While you’re in the Freya mood, check out the brand’s new website dedicated to correctly-fitting bras: TheHolyFit.com

Styles this season are available in B-J cups. You can find them at Figleaves, Bare Necessities, and HerRoom.

(P.S. Need swimwear? Krista showed us some adorable Freya bikinis not too long ago!)

Swim 2010 at Bare Necessities

Krista — Thu, 29 Apr 2010 23:10:44 +0000

It is finally warming up here which makes me oh so excited to start hunting for summer swimwear! Now is the time! The wide selection of shop by size that Bare Necessities has for swim makes it easy to find the size that’s just right for you, especially for us fuller cupped, hard to find sized ladies. And yes, even we can get bikinis that don’t look like they are for grandma! Brands like Freya, Fantasie, and Panache make it possible. I am currently eyeing a few by each of the brands.

Wish you could have a little extra shaping? Well, you’re in luck! Infamous shapewear brand, SPANX, has recently launched a swimwear line! Not only do these suits slim, shape, and smooth, but they also are fashion forward. Truly the best of both worlds!

And who ever said one pieces aren’t sexy? The latest styles showcase all the right curves while providing a little extra coverage.

With the success of women’s swimwear on the site, Bare Necessities has decided to expand to include men’s swim! Brands include Nautica, Polo Ralph Lauren, Hurley, and Tommy Bahama. With a wide selection of choices from board shorts to briefs to trunks, there is something for every man. This makes for easy, one-stop shopping for you both.

As if the selection wasn’t enough of a selling point, Bare Necessities is currently offering Free Shipping for all purchases over $50. What are you waiting for? Don’t forget to share about your purchases in our forums or on our Facebook page!

Laura Lees for Freya

Bruna — Sun, 21 Mar 2010 13:42:03 +0000

British designer Laura Lees has created collections for Topshop, Selfridges and Asos, and now she can add Freya to the list. Lees, who is known for her exquisite embroidery skills, has released a range of T-shirts made exclusively for Freya featuring designs to help promote the “Holy Fit” campaign, which is aimed at bra-fitting awareness.

“As we’re trying to raise awareness about the importance of wearing a correctly fitted bra to a younger audience, I felt that creating a range of T-shirts in this season’s hottest styles will offer girls an opportunity to show their support for the Holy Fit campaign in a fashionable way,” Lees told Vogue UK in an interview.

There are 60 T-shirts of each of the five designs available only in the UK for £25 each. All proceeds will go to The Genesis Appeal, which is the only UK charity entirely dedicated to the prevention of breast cancer.

Source and Photos: The Holy Fit, Vogue UK

New from Freya Lingerie!

Kelly — Thu, 19 Nov 2009 09:03:55 +0000

Ladies, I am loving this new collection from Freya. Everything is the perfect combination of sexy, cute, and practical! Seductive bedroom numbers are great, but there’s something to be said for something that’s gorgeous and comfortable enough for you to wear all day. True to form, Freya has offerings in sizes up to a J cup this season. There are some old favorites in new colors (Mischa, Jolie, Jessica), totally new ranges in energetic prints, and some fun unexpected extras (like the Estelle cami and the Nadia bustier). Almost every range has 3 or 4 matching bottoms, compared to the standard 2 or 3 from past seasons. Take a look:

The new styles can also be seen in this Freya advert – it has been playing in UK theaters before showings of Fame, but if you live in the US (or just haven’t made it out to the movies in a while) here it is:

Click here to view the embedded video.

You can find these styles at Figleaves (US/UK), Bravissimo, HerRoom, and BareNecessities. Has anyone had a change to try out the Deco t-shirt bra yet? I’m dying to know what you think!

What’s Your Idea of Fun?

Kelly — Wed, 03 Jun 2009 01:02:54 +0000

Click here to view the embedded video.

The above video is Freya‘s new television commercial – their first! Its debut came this week as part of Sky Movie’s Girls Night In season. I think the video fits Freya perfectly – so quirky, enthusiastic, and fun!

New at Journelle

Krista — Fri, 14 Nov 2008 21:12:29 +0000

Just in time for the holiday season, Journelle welcomes four notable brands.

TLP favorite, Marlies Dekkers, is now in stock at Journelle’s East 17th Street Location. This CILA Award winning brand (recently featured on America’s Next Top Model ) never disappoints with its unique and intriguing designs and construction. And new mommies aren’t excluded from the fun! The Marlies Dekkers Maternity Bra is both fun and functional! Don’t forget to pair with a matching panty.

Also in stock are two ranges from Rosy, a new favorite brand of mine. Both ranges from this classy and flirty French brand incorporate the signature Journelle color – purple! Lovely!

Lavande SWK also makes its debut with a cheeky and sassy side-tie bikini. Opulent silk in the front and airy chiffon in the back are perfectly paired to make this bikini both sugar and spice.

And finally, for you fuller-cupped ladies, Freya! Ladies through a HH cup can experience amazing fit and shape in this simple, underwire balcony bra. Delightful!

So get to shopping! If you aren’t in the New York area and can’t stop by the shop, be sure to visit the webstore and make your purchases there. Or refer the certain someone in your life to your favorite pieces! After all it is the season of giving. Enjoy!

Secrets From Your Sister – 2 Great Toronto Locations!

Krista — Mon, 13 Oct 2008 11:00:31 +0000

Our dear friends at Soak Wash (sponsor of our latest contest – winners announced soon!) were kind enough to tell us about one of their favorite places in Toronto. Secrets From Your Sister is a place after my own heart! With a focus on fitting women properly, SFYS is dedicated to being a bra fitting boutique that educates women and provides them quality options that flatter their figures. Their wide variety of styles accommodates women of all shapes and sizes, even those that are not featured in mainstream stores.The SFYS website shows a sampling of the great brands sold at the boutique including Fantasie, Freya, Chantelle, Harlequin, and Pleasure State. Search products by smaller or bustier cup sizes.

The original Secrets From Your Sister is located at 560 Bloor Street West (at Bathurst). The recently opened location is located at 2501 Yonge Street (at Eglington). See here for maps and store hours. Don’t forget to establish a customer file when you make your purchase. It will be accessible at both stores for convenient shopping!

And, all new SFYS customers who shop at the Yonge Street boutique between now and November 30th will receive 20% off their first bra purchase! Happy Shopping!

Thanks to Jen Aaron for the gorgeous photos below from the new Yonge Street store.