There’s more news from one of America’s biggest lingerie chains. Frederick’s of Hollywood has just merged with Movie Star Inc., and is now working on a grand expansion. While many other US companies are downsizing, the newly merged company is planning to open fifty new stores around the country in the next three years. Plans [...]

This bra offers different padding and lift depending on your cup size. As the cup size increases, the padding decreases. The bra is offered in A-DD cups. Besides the variable padding, the Biofit bra resembles most modern t-shirt bras with sleek moulded cups and minimal stitching. As of this writing, there are [...]

Valentine’s Day is just around the corner. You already know about our HUGE Valentine’s Day Contest on TLP. If only we could have shared that exciting news with the record 97.5 million viewers of the Super Bowl on Sunday. Well, at least Victoria’s Secret got their point across. In one of [...]

Joana Krupa is probably most famous for her appearances in various men’s magazines such as FHM, Stuff, Maxim, Playboy and others — but she’s also quite the popular swimwear and lingerie model. I just got e-mailed these pictures of her posing for Frederick’s of Hollywood — and I’m liking the strange but sexy white piece [...]

Krista told you that Dita Von Teese was doing some work for Frederick’s of Hollywood, and we’ve seen her before with her stockings from Secrets in Lace. Now, we have pictures of the Frederick’s “Pinup Parade” collection! These pictures are festive, tongue-in-cheek, and definitely pin-up worthy! See more photos or buy these beauties on the [...]

The CW11 morning news in New York is great. It keeps me informed every morning! Last week, host Tiffany McElroy chatted with Mariella Rodriguez of Frederick’s of Hollywood. Mariella brought along some models to showcase the costumes and lingerie pieces Frederick’s has to offer this season. From a racy ringmaster to [...]

Plaid, a pattern usually associated with kilts, lumberjacks, and grunge rockers, can now be found on…..lingerie? Just in time for cozy winter months ahead, this unexpected pattern is even hotter on push-up bras and garter belts from Jezebel, Victoria’s Secret, and Frederick’s of Hollywood. I have to admit, I’m surprised none of these brands took [...]

A somewhat average Frederick’s of Hollywood runway video. The good thing is it lasts for about 10 minutes, and there are some very pretty pieces in the show! Enjoy!
(video shot in Las Vegas, Feb. 10 2007)

As promised, I have more information about the Frederick’s of Hollywood corset design contest! Officially launched over the weekend, there are already hundreds of submissions, and the competition is intimidating - there are quite a few budding lingerie designers in our midst! The winner of the competition will receive a trip to Hollywood, a shopping [...]

Popular French brand Chantelle will be launching a new multimillion-dollar advertising and marketing campaign featuring classic beauty Stephanie Seymour. Black and white images entitled, “Beyond Beauty,” will feature the 40 year old mother of four this September. Chantelle seeks to cement its image as a brand that reflects a spirit and style that [...]

Our next installment of the bridal series is for that friend who isn’t scared to bare it all. The one most known for her wild antics back in your college days. The one with all of the confidence and none of the inhibitions. But remember, brides sometimes surprise you. Your “girl-next-door” [...]

Next month, Fredericks of Hollywood will introduce a 6-week competition for consumers to design a new corset for the line. The online promotion will allow lingerie fans from all over to submit designs for a corset to be produced and modeled on the annual “Clothes Off Our Backs” charity auction runway on October 24-25. The [...]

Malicious Designs was started 5 years ago by designer Sheana Hinesley. Her inspiration? Frederick’s of Hollywood circa 1950 mixed with urban edge. What makes Hinsley’s work so unique is that all her pieces are handmade, each one distinctive and personal.
Malicious Designs first caught my attention when it was featured in Bust Magazine and the last [...]

I don’t know why, but lately I have become a huge fan of neon lingerie. I already had been searching around for some special pieces, and when I found the Deborah Marquit line a couple weeks ago, it just fueled the fire. It just makes your whole day better to put on something so [...]

For everyone gearing up for some weekend shopping, I have some new sale information for you! Now that summer is starting, anyone who doesn’t have a bathing suit yet can find some great deals to kick off the summer.
New:
The Undercover Experience launched their Freya 50% off swim sale earlier this month and there are still [...]