Dear lingerie friends,

We are sorry to tell you that there is no new offer on edition12 website. The idea to sell cheeky lingerie of the label fishbelly in limited edition was an experiment. The concept aroused much interest, but brought us just a few customers. Thank you all – for supporting us and having fun with our styles.

Thank you!

Love,

Katja

The global economic crisis is going to make it difficult on retailers of all sizes. Even Figleaves is offering 50% off of everything well before the end of the holiday season.

Edition12 is the brain child of Katja and Jutta. Katja is the shop owner, Jutta is the designer. Katja says:

I wanted to shop online. But: no chance. I couldn’t believe, that I couldn’t buy my newly discoverd label (fishbelly) anywhere in the internet. The idea was born: I will have my own shop. An exclusive one, where women (and men) with a similar taste as mine can shop this label. Next day I called Jutta Teschner. The designer and owner of the label. Two weeks later we met in Berlin, talked and thought it is worth a try. The collection consists of a strictly limited number of pieces – it definitively ends with 120 lingerie sets sold. And … further more: Only one single lingerie set is offered, which is designed specially for us. the edition12 shop – it is only available for the period of one month, then a new design will be offered.

To get on this, you have to shop online. There is no phone, no reservation, just the internet store. On the 12th of every month at midnight, a new piece is released. Sizing is fairly restricted, 32-36C for the bras, so some people will not find anything to purchase. This began in June of 2008 with the “Naughty June”. For July, the Pure Vichy Silk.

How to have sex in the woods? Answer the “frenchy-vichy” way. Go out and have your pique-nique wherever u want. Dress and undress in pure silk. Show up in a perfect fitted bra and a beautiful string-tanga with playful waistband to tie and untie. Being an eye-catcher yourself put on your sleeping mask to protect you from other people’s looks. Or just use it to relax and enjoy sensual feelings. So frenchy, so chic!

This set is three pieces – triangle bra, side tie tanga, and the eye mask. It is €160.00, ~247 US, and ~124 UK. Hurry, only a few days till the new set arrives. Shop here http://edition12.myshopify.com/
Photos courtesy of edition12.

Glamorous Amorous is doing great, by the way. They’ve added a couple of new designers/collections since we last mentioned them – Patrick & Skinner last month, some new Rosanna Ansaloni pieces, Damaris, Mimi Holliday, Guia la Bruna, … and so much more is arriving soon, we were told! GA also stocks some less-famous treasures such as Fishbelly, Amoralia, Antonia Ghazlan, .. so they’re always worth checking out!

My favorites? The ones below by Antonia Ghazlan, Bulb, Argentovivo and Bacirubati.

The sale ends September 21st — so don’t wait too long!