Where: 180 Madison Avenue, Suite 1702

When: June 21st to June 23rd, 10 am – 7 pm

All sales are final and both cash and credit card are accepted.  Please share your purchases with us on Facebook or Twitter!

I started this mission the day before the New Year with my friend, Erinn, writer of the amazing and encouraging blog, Counting My Blessings. She had been interested in going for a while and finally we were able to connect when I was visiting D.C.  Away from New York and my go to places, I did a little research on shops in the DC area. I had a few excellent recommendations and decided that Sylene would be the best fit (pun intended) for our mission.

Upon arriving at Sylene, we were greeted by the friendly staff. Both Erinn and I both appreciated that the staff was accessible and helpful, but also gave us room and freedom to peruse on our own. After wandering around a bit, one of the associates started a room for Erinn. She measured her and selected a few basic t-shirt bras for her to try.  Erinn was not only was impressed with the fit of the Simone Perele bra selected for her, but also with the sales associate’s ability to choose appropriate bras based on her feedback on the fit.  Erinn commented that choosing on her own would have been overwhelming so she liked that she could “lounge in a comfortable leopard print bathrobe and be pampered.”

And since friends don’t let friends only wear t-shirt bras, I selected a sexy Fayreform for Erinn to try.  Every woman needs a show stopper!  I insist on every friend buying a “weekend” bra (which, in many cases, joins the daily rotation).  I knew Fayreform would be a great brand blending both fit and fashion and chose the sultry, yet sweet,  Conceptual, for Erinn to try on. (I’m over the moon for eyelash lace so it wasn’t a difficult choice!).  Success!  Erinn added it to her purchases.  Friends also don’t let friends machine wash their bras so I made sure Erinn had some Forever New wash (Sylene’s preferred brand) to take home with her.

In speaking with Erinn about this experience, she thoroughly enjoyed it.  She commented, “I have the hardest time trying to find bras that fit…I can’t shop at department stores or stores like Victoria’s Secret because they don’t have my size.” As someone who also started shopping specialty stores for the same reason, I can relate.  Having a positive experience where you feel like your size is valued is awesome and can only add to the confidence you feel.

I asked Erinn how these new bras would impact her new year.  She remarked, “I am really hoping these bras give me new confidence…I’m hoping they will make me more comfortable in my own skin and in my own clothes.  That’s the biggest thing.  I’m hoping they help me get comfortable in my own clothes.” This brings up a good point.  The better your bras fit, the better your clothes will fit, and the more confident you will feel.  So, invest in you!  As Erinn stated, “When you have assets as large as mine, you just have to spend the money to make it work.” Remember, you don’t have to spend a fortune, but think about the quality and value of the bras you are buying versus the money.  If you are like me and will drop money on jeans and shoes and nice dinners out, you can do the same for your foundations.

Happy New Year!  Resolve to buy yourself some new fabulous, well-fitting bras today!

After trying on the three bras she selected with her clothes, Erinn decided that 2 of the 3 didn’t work.  She is planning on returning to Sylene to exchange them for the Simone Perele one she adored!  I hope that in the exchange she ends up with at least one “weekend” bra!

Cash, Mastercard, Visa, and American Express are all accepted and all sales are final.  Hours are as followed.

December 13th – 10 am to 7 pm
December 14th – 10 am to 5 pm
December 15th 10 am to 5 pm

Happy Shopping!

Love Poem is a stunning, vertical cup balconette bra featuring embroidery accented by satin buttons.  Available through size G, choose from the sweet Antique White/Teal or the sassy Ombre Blue/Pink.  A matching bikini is also available.

Adoring, one of the most popular Fayreform silhouettes, is a glamorous everyday piece in which women through size J can feel comfortable and confident!  The underwire bra and corresponding bikini come in two vibrant color palettes – Teal/Antique White and Ombre Blue/Afterglow.

Who says full cupped bras don’t plunge?  Aventine, made of a unique open lace, is one of Fayreform’s plunge bras.  The crisp White color of both bra and bikini make for a simple and elegant look.

Hidden Garden is the range that screams spring!  Available in Vanilla Print, Purple/Cream, and Black Iris Print, the mesh balconette bra and matching bikini are edged in lace.  Sweet, simple, and amazing!

French Twist is also available in the luscious lavender Purple/Cream.  This plunge bra and corresponding bikini are made of a fine, intricate lace.  Each pretty piece of the set has a delicate bow.  This delightful detailing makes this my favorite!  French Twist is also featured in Blue Light/Afterglow.

More plunge!  Tea Garden is another plunge silhouette with matching bikini.  In Bridal Rose/Pink, the detailing of this piece is extraordinary!  With contrast embroidery and rigid tulle, this set will make any woman feel fantastic!

Sunday Drive is divine!  Featuring a stretch lace balconette bra and corresponding bikini, choose from Ombre Blue/Rose and White.  So striking!

Ornate is exactly that.  Ornate and opulent!  I love the contrast of the Blue and Black Iris balconette bra.  The matching bikini is also alluring.

Profile Perfect and Profile Perfect Alight are the basic, contour silhouettes.  Profile Perfect is made of moulded jacquard foam and is available in Black, Pearl, and Latte.  For Spring, it is also available in the fashion color, Ombre Blue.  Profile Perfect Alight is made of microfibre and stretch lace available in Black and Latte, but for Spring, it is also available in Ombre Blue.

Profile Perfect Allure is the new contour bra for Spring.  In the lovely spring shade Purple/Vanilla, it is a combination of stretch lace and spot mesh over a contour cup.  My favorite detail is the double strap.  This bra is paired with a boyleg brief.

What a glorious collection!  Fayreform is found at retailers worldwide both in stores and online including Nordstrom and Boudiche.  With bras ranging from $55 – $68 and panties at $28, Fayreform is a great value!  Happy shopping!  Tell us about your purchases!  Send us a tweet, post on our Facebook page, or chat in our forums.

The Bendon Showroom is located at 180 Madison Avenue, Suite 1702.  Shop from 10 am to 5 pm.  (Sounds like a perfect lunch time activity to me!)  Bring your cash, Mastercard, Visa, and American Express as they are all accepted.  All sales are final.

See you there!  Happy shopping!

See below for the complete collection.  My favorites are Aventine, Tea Garden, Profile Perfect Allure, Purposeful, and Floret, but find your own.  They’re all amazing.  Fayreform is sold at leading retailers worldwide including Boudiche, Bella Forma, and Zodee .  Look for Aventine and Profile Perfect Alight in a store near you this month.

Adoring - Underwire Bra and Bikini – Purple/Lime and Latte/Pink

Aventine – Plunge Bra and Bikini – Purple/Pink and Shale Grey/Turquoise

Fairytale – Balconette Bra and Bikini – Nude/Pink

Floret – Balconette Bra and Bikini – Plum Wine Print – Linger – Underwire Bra and Bikini – Shale Grey

Ornate – Balconette Bra and Bikini – French Navy/Yellow and Plum Wine/Lemon

Profile Perfect Alight – Contour Bra and Bikini – Black – Purposeful – Plunge Bra and Bikini – Latte/Shale Grey

Profile Perfect Allure – Contour Bra and Boyleg and Bodysuit – Shale Grey/Berry and Black

Sashay – Balconette Bra and Boyleg – Nude/Purple and Shale Grey/Turquoise

Tea Garden – Plunge Bra and Bikini – Nude/Green and Shale Grey/Pink

More at Fayreform.com!

Shop Fayreform at retailers worldwide including online retailer Zodee.

Fayreform’s Fall collection is moving toward a more fashion forward look while retaining its signature sophistication. The brand refuses to settle for less than an impeccable fit for its full-cupped customers. Fayreform manages to blend both worlds by meeting subtle detailing with supportive construction.

One example of this intersection of fashion and fit is with the Perfection group. Lady like lace and rosettes adorn the balconette bra uniquely designed with 4 piece vertical cups that give added support ad lift. The Conceptual group is special as it presents Fayreform’s first plunge bra. Of course this amazing shape is complemented by something chic – eyelash lace (in Black or Crabapple Coral) against a nude lining. Pigment is an innovative group featuring a lightweight memory foam that conforms to your body to give you a flawless look. This contour bra is made of a simple, but elegant, diamond print satin.

Elaborate, perfect for the bride-to-be in ivory, features a sweet embroidery and a key hole detailing between the cups. A 3 piece vertical cup gives sexy silhouette. Smooth European stretch lace and rich, contrasting colors define the Figurative group, which also introduces the brand’s first boyleg brief – a cheeky alternative to the traditional brief.

Profile Perfect is the seamless staple (and a best seller) for Fayreform. Designed with you in mind, this bra is constructed to provide maximum support by dispersing the weight evenly between your back and shoulders.

Absolutely amazing! Find Fayreform at a number of retailers worldwide, including Nordstrom, Boudiche, Allens Stores and online at Bare Necessities and Blest Bras.

In August, the Pixelate collection is introduced. A new, everyday classic using a new balconette bra profile. Complete the look with the bikini (featuring ruching on the back seam) or thong. Made from a stretch mesh, Pixelate will be available in Black and White in August and in Crystal Rose in November. Another great addition arriving in August is Pigment. Leading the way as one of the first contour bras for larger cup sizes, this sophisticated style is made of a gorgeous diamond print satin. The matching satin bikini features mesh side panels.

Starting in September, more glorious masterpieces will hit the stores. Art Deco is an exquisite range as it meets style with comfort. The balconette bra and matching bikini, in a beautiful, soft neutral, Moonlight Fawn, are made of a soft microfiber and edged with a contrasting guipere embroidery. Delightful! Conceptual is a beautiful profile that accomodates through a G cup! Using modern and elegant eyelash lace in Crabapple Coral against a nude lining is flirty, but classy. With an eyelash lace front and mesh back, the bikini completes the look.

In October, introduce yourself to Perfection. This well-constructed, vertical seam profile gives the bust an amazing lift. In White Smoke, this stunner features delicate lace, piped seams, and adorable rosettes. October also welcomes Restoration, another bra in the new contour profile. Made of silky microfiber in Navy, the glamorous look is completed by the White Smoke eyelash lace and stretch ribbon detailing.

Calligraphy, arriving in November, is one breathtaking range! The Linen Cream fabric is accentuated with a “tattoo” embroidery in a rich turquoise. A satin trim completes the sweet and fashionable look. November and December will welcome back some of the favorite ranges such as Conceptual, Restoration, and Perfection in additional colors.

Want to see a few more looks?  See below. 

This beautiful collection hits stores starting in August.  For now, enjoy the wonderful looks in stock now and work your curves! Find Fayreform at Bloomingdales, Nordstrom, and other stores near you.  See here for a list of stockists. 

This is only a taste of the beautiful and luxurious pieces available. fWant to see the full range of Fayreform styles for your full cups? Click here. Ready to sign up to win? Click here. Hurry! The contest is ending very soon! Good luck!