Daniela Freitas for Etam Lingerie 2009

We’ve had Etam Lingerie photo sets on TLP before – but the gorgeous Brazilian Daniela Freitas is all new to us.
The lingerie actually looks great, and with Etam prices – I’m actually planning to get a whole bunch of these… I love the black body with what looks like sheer/lace detailing and the beautiful [...]

On the Lookout: Sophie Malagola

Sophie Malagola is one of the hidden forces in lingerie. She has an eponymous brand, but she also lends her talents to many other brands. After graduating, she worked at French power house Chantal Thomass. She has since designed collections for La Redoute, Daniel Hechter, Plein Sud Sun, DIM, Lejaby, Etam, [...]

Natalia Vodianova for Etam Lingerie Spring/Summer ‘09

These photos of the ever so pretty Natalia Vodianova are taken from Etam Lingerie’s Spring/Summer ‘09 campaign.

Etam is a French budget lingerie label — very popular in Europe, and very decent quality-wise for daily wear!

Etam.com has a full site dedicated to this photoshoot — they’re obviously proud! Check it out at etam.com/natalia/!

Etam Maternity Collection

Etam is a French online superstore. If you are familiar with Cazar in Germany, Etam is like the discount version with house labels and cheap pricing. Etam’s site is available only in French. They ship to most French speaking countries (that doesn’t include the US) and really covers most of Europe including [...]

Valege Lingerie from France

Valege is a line out of France. They sell lingerie and swimsuits. This is not a pure design house, but I do think they design and sell their own line. In this way, they are similar to 1001 Dessous and Etam. All three of these brands are catering to the under [...]

Etam focusses on the Indian market

Great news for our Indian readers! The affordable French brand Etam has announced the launch over over 40 new outlet boutiques accross India in 2007! The announcement was made at an even that saw a great 30-minute show filled with Indian celebrity models at the French Embassy in New Delhi.

Etam is a big name in [...]